Skip to content

#bd3eb3

a balanced, vivid magenta / pink · neutral · closest name: Medium Orchid

RGB
189, 62, 179
HSL
305°, 51%, 49%
CMYK
0, 67, 5, 26
Luminance
0.1752

At a glance

Every number on this page in one read: what #bd3eb3 is made of, how bright it looks, and which way it leans.

Hex
#bd3eb3
Hue
305°
magenta / pink
Saturation
51%
vivid
Lightness
49%
balanced
Brightness
74%
HSV value
Perceived
51%
weighted brightness
Luminance
0.1752
WCAG relative
Temperature
Neutral
47/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
4.66:1
Closest name
Medium Orchid
ΔE2000 7
Where it sits
Hue305° of 360°
Saturation51%
Lightness49%
Temperature
Warm ← → Cool47% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#bd3eb3
RGBrgb(189, 62, 179)
HSLhsl(305, 51%, 49%)
CMYKcmyk(0%, 67%, 5%, 26%)
LABlab(48.9 63.8 -36.4)
LCHlch(48.9 73.5 330.3)
OKLCHoklch(0.587 0.208 331.2)
Decimal12402355
Display P3color(display-p3 0.741 0.243 0.702)

Copy-ready code

/* CSS */
color: #bd3eb3;
background-color: #bd3eb3;
/* Tailwind (arbitrary) */
class="text-[#bd3eb3] bg-[#bd3eb3]"
/* SCSS */
$brand: #bd3eb3;
/* SwiftUI */
Color(red: 0.741, green: 0.243, blue: 0.702)
/* Android */
Color.parseColor("#bd3eb3")
/* Flutter */
Color(0xFFBD3EB3)
/* Python / OpenCV (BGR) */
(179, 62, 189)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #bd3eb3 · 4.66:1
Use #ffffffAA at every size, AAA for large text only.
Aa
White text · 4.66:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.50:1
AA pass · AA large pass · AAA fail
Reading the other direction: #bd3eb3 as text scores 4.66:1 on white and 4.50:1 on black.

Accessibility — WCAG contrast

Aa
#bd3eb3 on white: 4.66:1
AA ✓ pass · AA-large · AAA
Aa
#bd3eb3 on black: 4.50:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #3569B6
deuteranopia · #637AB0
tritanopia · #C44C73

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #bd3eb3 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FAF4FA
#F6EAF5
#EDCFEA
#E3ABDF
#D580CF
#C856BF
#bd3eb3
#9A3292
#7B2874
#5A2155
#381435
Base = 600Lightest = 50 · #FAF4FADarkest = 950 · #381435
:root {
  --brand-50: #FAF4FA;
  --brand-100: #F6EAF5;
  --brand-200: #EDCFEA;
  --brand-300: #E3ABDF;
  --brand-400: #D580CF;
  --brand-500: #C856BF;
  --brand-600: #bd3eb3;
  --brand-700: #9A3292;
  --brand-800: #7B2874;
  --brand-900: #5A2155;
  --brand-950: #381435;
  --brand: #bd3eb3;
  --brand-ink: #ffffff;
}

Colors that work with #bd3eb3

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4FA
Tinted page background
Border#EBC2E8
Hairlines and dividers
Muted text#9B4B95
Captions on the surface
Accent#419E2E
Second voice, not a rival
Dark variant#601F5B
Hover, pressed, headers
Light variant#F9ECF8
Selected rows, tints
Dark surface#241423
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #bd3eb3

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#3EBD48
Analogous left#873EBD
Analogous right#BD3E74
Split-complement 1#74BD3E
Split-complement 2#3EBD87
Triadic 1#B3BD3E
Triadic 2#3EB3BD
Tetradic#BD873E

RGB percentages

Red74.1%
Green24.3%
Blue70.2%

CMYK percentages

Cyan0.0%
Magenta67.2%
Yellow5.3%
Key (black)25.9%

Color previews

#bd3eb3 text on a black background

contrast 4.50:1

Card sample

#bd3eb3 text on a white background

contrast 4.66:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #bd3eb3;
Background color
Panel with #bd3eb3 background
background-color: #bd3eb3;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #bd3eb3;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(189, 62, 179, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 62, 179, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd3eb3;
background: linear-gradient(135deg, #bd3eb3, #BD3E5E);

Monochromatic scale

Palettes built from #bd3eb3

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#bd3eb3 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#bd3eb3, answered

What color is #bd3eb3?

#bd3eb3 is a balanced vivid magenta / pink, closest to Medium Orchid (ΔE2000 7). It sits at 305° on the hue wheel with 51% saturation and 49% lightness, which reads as neutral.

What is the RGB value of #bd3eb3?

rgb(189, 62, 179) — 189 red, 62 green and 179 blue out of 255, or 74.1% / 24.3% / 70.2% by channel.

Is #bd3eb3 a light or a dark color?

It is a dark color. Relative luminance is 0.1752 and perceived brightness is 51%, so white text on it reaches 4.66:1.

Should I use black or white text on #bd3eb3?

White. It scores 4.66:1 against #bd3eb3, versus 4.50:1 for black — AA at any size.

What is the complementary color of #bd3eb3?

#3EBD48 sits directly opposite on the wheel. Softer options are the split-complements #74BD3E and #3EBD87, which give the same contrast with far less vibration.

What colors go well with #bd3eb3?

For interface work: #FAF4FA as the surface, #EBC2E8 for borders, #9B4B95 for secondary text, #419E2E as an accent and #601F5B for hover and pressed states. For a palette, the analogous pair #873EBD and #BD3E74 stays calm, while #3EBD48 is the loudest partner.

What is #bd3eb3 in CMYK for printing?

cmyk(0%, 67%, 5%, 26%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #bd3eb3 warm or cool?

Neutral — it scores 47 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #BD3E84; nudged cooler, #993BBF.

Work with #bd3eb3 in the Color Lab