#bd73a1
a balanced, soft magenta / pink · warm · closest name: plum
RGB
189, 115, 161
HSL
323°, 36%, 60%
CMYK
0, 39, 15, 26
Luminance
0.2565
Every format
| HEX | #bd73a1 |
| RGB | rgb(189, 115, 161) |
| HSL | hsl(323, 36%, 60%) |
| CMYK | cmyk(0%, 39%, 15%, 26%) |
| LAB | lab(57.7 35.6 -12.3) |
| LCH | lch(57.7 37.7 340.9) |
| OKLCH | oklch(0.649 0.110 342.7) |
Copy-ready code
/* CSS */
color: #bd73a1;
background-color: #bd73a1;
/* Tailwind (arbitrary) */
class="text-[#bd73a1] bg-[#bd73a1]"
/* SCSS */
$brand: #bd73a1;
/* SwiftUI */
Color(red: 0.741, green: 0.451, blue: 0.631)
/* Android */
Color.parseColor("#bd73a1")Accessibility — WCAG contrast
Aa
#bd73a1 on white: 3.43:1
AA ✗ fail · AA-large ✓ · AAA ✗
Aa
#bd73a1 on black: 6.13:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green45.1%
Blue63.1%
CMYK percentages
Cyan0.0%
Magenta39.2%
Yellow14.8%
Key (black)25.9%
Color previews
#bd73a1 text on a black background
contrast 6.13:1
Card sample
#bd73a1 text on a white background
contrast 3.43:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd73a1;
Background color
Panel with #bd73a1 background
background-color: #bd73a1;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd73a1;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 115, 161, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 115, 161, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd73a1; background: linear-gradient(135deg, #bd73a1, #BD7673);