#bd73a7
a balanced, soft magenta / pink · warm · closest name: plum
RGB
189, 115, 167
HSL
318°, 36%, 60%
CMYK
0, 39, 12, 26
Luminance
0.2587
Every format
| HEX | #bd73a7 |
| RGB | rgb(189, 115, 167) |
| HSL | hsl(318, 36%, 60%) |
| CMYK | cmyk(0%, 39%, 12%, 26%) |
| LAB | lab(57.9 36.6 -15.5) |
| LCH | lch(57.9 39.8 337.1) |
| OKLCH | oklch(0.652 0.114 338.8) |
Copy-ready code
/* CSS */
color: #bd73a7;
background-color: #bd73a7;
/* Tailwind (arbitrary) */
class="text-[#bd73a7] bg-[#bd73a7]"
/* SCSS */
$brand: #bd73a7;
/* SwiftUI */
Color(red: 0.741, green: 0.451, blue: 0.655)
/* Android */
Color.parseColor("#bd73a7")Accessibility — WCAG contrast
Aa
#bd73a7 on white: 3.40:1
AA ✗ fail · AA-large ✓ · AAA ✗
Aa
#bd73a7 on black: 6.17:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green45.1%
Blue65.5%
CMYK percentages
Cyan0.0%
Magenta39.2%
Yellow11.6%
Key (black)25.9%
Color previews
#bd73a7 text on a black background
contrast 6.17:1
Card sample
#bd73a7 text on a white background
contrast 3.40:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd73a7;
Background color
Panel with #bd73a7 background
background-color: #bd73a7;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd73a7;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 115, 167, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 115, 167, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd73a7; background: linear-gradient(135deg, #bd73a7, #BD7376);