#bd73ab
a balanced, soft magenta / pink · warm · closest name: plum
RGB
189, 115, 171
HSL
315°, 36%, 60%
CMYK
0, 39, 10, 26
Luminance
0.2602
Every format
| HEX | #bd73ab |
| RGB | rgb(189, 115, 171) |
| HSL | hsl(315, 36%, 60%) |
| CMYK | cmyk(0%, 39%, 10%, 26%) |
| LAB | lab(58.1 37.3 -17.6) |
| LCH | lch(58.1 41.3 334.8) |
| OKLCH | oklch(0.653 0.118 336.4) |
Copy-ready code
/* CSS */
color: #bd73ab;
background-color: #bd73ab;
/* Tailwind (arbitrary) */
class="text-[#bd73ab] bg-[#bd73ab]"
/* SCSS */
$brand: #bd73ab;
/* SwiftUI */
Color(red: 0.741, green: 0.451, blue: 0.671)
/* Android */
Color.parseColor("#bd73ab")Accessibility — WCAG contrast
Aa
#bd73ab on white: 3.38:1
AA ✗ fail · AA-large ✓ · AAA ✗
Aa
#bd73ab on black: 6.20:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green45.1%
Blue67.1%
CMYK percentages
Cyan0.0%
Magenta39.2%
Yellow9.5%
Key (black)25.9%
Color previews
#bd73ab text on a black background
contrast 6.20:1
Card sample
#bd73ab text on a white background
contrast 3.38:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd73ab;
Background color
Panel with #bd73ab background
background-color: #bd73ab;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd73ab;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 115, 171, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 115, 171, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd73ab; background: linear-gradient(135deg, #bd73ab, #BD737A);