#bd73b0
a balanced, soft magenta / pink · warm · closest name: plum
RGB
189, 115, 176
HSL
311°, 36%, 60%
CMYK
0, 39, 7, 26
Luminance
0.2621
Every format
| HEX | #bd73b0 |
| RGB | rgb(189, 115, 176) |
| HSL | hsl(311, 36%, 60%) |
| CMYK | cmyk(0%, 39%, 7%, 26%) |
| LAB | lab(58.2 38.2 -20.2) |
| LCH | lch(58.2 43.2 332.2) |
| OKLCH | oklch(0.655 0.122 333.5) |
Copy-ready code
/* CSS */
color: #bd73b0;
background-color: #bd73b0;
/* Tailwind (arbitrary) */
class="text-[#bd73b0] bg-[#bd73b0]"
/* SCSS */
$brand: #bd73b0;
/* SwiftUI */
Color(red: 0.741, green: 0.451, blue: 0.690)
/* Android */
Color.parseColor("#bd73b0")Accessibility — WCAG contrast
Aa
#bd73b0 on white: 3.36:1
AA ✗ fail · AA-large ✓ · AAA ✗
Aa
#bd73b0 on black: 6.24:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red74.1%
Green45.1%
Blue69.0%
CMYK percentages
Cyan0.0%
Magenta39.2%
Yellow6.9%
Key (black)25.9%
Color previews
#bd73b0 text on a black background
contrast 6.24:1
Card sample
#bd73b0 text on a white background
contrast 3.36:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #bd73b0;
Background color
Panel with #bd73b0 background
background-color: #bd73b0;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #bd73b0;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(189, 115, 176, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(189, 115, 176, 0.45);
Border & gradient
Gradient panel
border: 3px solid #bd73b0; background: linear-gradient(135deg, #bd73b0, #BD737F);