#c40c7b
a dark, electric magenta / pink · warm · closest name: purple
RGB
196, 12, 123
HSL
324°, 89%, 41%
CMYK
0, 94, 37, 23
Luminance
0.1343
Every format
| HEX | #c40c7b |
| RGB | rgb(196, 12, 123) |
| HSL | hsl(324, 89%, 41%) |
| CMYK | cmyk(0%, 94%, 37%, 23%) |
| LAB | lab(43.4 70.5 -11.1) |
| LCH | lch(43.4 71.3 351.0) |
| OKLCH | oklch(0.541 0.219 352.5) |
Copy-ready code
/* CSS */
color: #c40c7b;
background-color: #c40c7b;
/* Tailwind (arbitrary) */
class="text-[#c40c7b] bg-[#c40c7b]"
/* SCSS */
$brand: #c40c7b;
/* SwiftUI */
Color(red: 0.769, green: 0.047, blue: 0.482)
/* Android */
Color.parseColor("#c40c7b")Accessibility — WCAG contrast
Aa
#c40c7b on white: 5.70:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#c40c7b on black: 3.69:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red76.9%
Green4.7%
Blue48.2%
CMYK percentages
Cyan0.0%
Magenta93.9%
Yellow37.2%
Key (black)23.1%
Color previews
#c40c7b text on a black background
contrast 3.69:1
Card sample
#c40c7b text on a white background
contrast 5.70:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #c40c7b;
Background color
Panel with #c40c7b background
background-color: #c40c7b;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #c40c7b;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(196, 12, 123, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(196, 12, 123, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c40c7b; background: linear-gradient(135deg, #c40c7b, #C4180C);