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#c69abf

a light, soft magenta / pink · neutral · closest name: Plum

RGB
198, 154, 191
HSL
310°, 28%, 69%
CMYK
0, 22, 4, 22
Luminance
0.3888

At a glance

Every number on this page in one read: what #c69abf is made of, how bright it looks, and which way it leans.

Hex
#c69abf
Hue
310°
magenta / pink
Saturation
28%
soft
Lightness
69%
light
Brightness
78%
HSV value
Perceived
68%
weighted brightness
Luminance
0.3888
WCAG relative
Temperature
Neutral
46/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
8.78:1
Closest name
Plum
ΔE2000 6.7
Where it sits
Hue310° of 360°
Saturation28%
Lightness69%
Temperature
Warm ← → Cool46% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#c69abf
RGBrgb(198, 154, 191)
HSLhsl(310, 28%, 69%)
CMYKcmyk(0%, 22%, 4%, 22%)
LABlab(68.7 22.6 -12.8)
LCHlch(68.7 25.9 330.5)
OKLCHoklch(0.739 0.072 331.8)
Decimal13015743
Display P3color(display-p3 0.776 0.604 0.749)

Copy-ready code

/* CSS */
color: #c69abf;
background-color: #c69abf;
/* Tailwind (arbitrary) */
class="text-[#c69abf] bg-[#c69abf]"
/* SCSS */
$brand: #c69abf;
/* SwiftUI */
Color(red: 0.776, green: 0.604, blue: 0.749)
/* Android */
Color.parseColor("#c69abf")
/* Flutter */
Color(0xFFC69ABF)
/* Python / OpenCV (BGR) */
(191, 154, 198)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #c69abf · 8.78:1
Use #000000AAA at every size.
Aa
White text · 2.39:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.78:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #c69abf as text scores 2.39:1 on white and 8.78:1 on black.

Accessibility — WCAG contrast

Aa
#c69abf on white: 2.39:1
AA ✗ fail · AA-large · AAA
Aa
#c69abf on black: 8.78:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #99A4C1
deuteranopia · #A3AABE
tritanopia · #CA9CA7

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #c69abf is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F8
#F3ECF2
#E6D6E3
#D6B7D2
#c69abf
#AE70A4
#9C5892
#824A79
#683B61
#4D2E48
#301C2D
Base = 400Lightest = 50 · #F9F6F8Darkest = 950 · #301C2D
:root {
  --brand-50: #F9F6F8;
  --brand-100: #F3ECF2;
  --brand-200: #E6D6E3;
  --brand-300: #D6B7D2;
  --brand-400: #c69abf;
  --brand-500: #AE70A4;
  --brand-600: #9C5892;
  --brand-700: #824A79;
  --brand-800: #683B61;
  --brand-900: #4D2E48;
  --brand-950: #301C2D;
  --brand: #c69abf;
  --brand-ink: #000000;
}

Colors that work with #c69abf

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F5F9
Tinted page background
Border#E2CBDE
Hairlines and dividers
Muted text#935389
Captions on the surface
Accent#4B8646
Second voice, not a rival
Dark variant#512E4C
Hover, pressed, headers
Light variant#F6EFF5
Selected rows, tints
Dark surface#241421
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #c69abf

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9AC6A1
Analogous left#B79AC6
Analogous right#C69AA9
Split-complement 1#A9C69A
Split-complement 2#9AC6B7
Triadic 1#BFC69A
Triadic 2#9ABFC6
Tetradic#C6B79A

RGB percentages

Red77.6%
Green60.4%
Blue74.9%

CMYK percentages

Cyan0.0%
Magenta22.2%
Yellow3.5%
Key (black)22.4%

Color previews

#c69abf text on a black background

contrast 8.78:1

Card sample

#c69abf text on a white background

contrast 2.39:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #c69abf;
Background color
Panel with #c69abf background
background-color: #c69abf;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #c69abf;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(198, 154, 191, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(198, 154, 191, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c69abf;
background: linear-gradient(135deg, #c69abf, #C69AA2);

Monochromatic scale

Palettes built from #c69abf

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#c69abf in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#c69abf, answered

What color is #c69abf?

#c69abf is a light soft magenta / pink, closest to Plum (ΔE2000 6.7). It sits at 310° on the hue wheel with 28% saturation and 69% lightness, which reads as neutral.

What is the RGB value of #c69abf?

rgb(198, 154, 191) — 198 red, 154 green and 191 blue out of 255, or 77.6% / 60.4% / 74.9% by channel.

Is #c69abf a light or a dark color?

It is a mid-tone. Relative luminance is 0.3888 and perceived brightness is 68%, so black text on it reaches 8.78:1.

Should I use black or white text on #c69abf?

Black. It scores 8.78:1 against #c69abf, versus 2.39:1 for white — AAA at any size.

What is the complementary color of #c69abf?

#9AC6A1 sits directly opposite on the wheel. Softer options are the split-complements #A9C69A and #9AC6B7, which give the same contrast with far less vibration.

What colors go well with #c69abf?

For interface work: #F9F5F9 as the surface, #E2CBDE for borders, #935389 for secondary text, #4B8646 as an accent and #512E4C for hover and pressed states. For a palette, the analogous pair #B79AC6 and #C69AA9 stays calm, while #9AC6A1 is the loudest partner.

What is #c69abf in CMYK for printing?

cmyk(0%, 22%, 4%, 22%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #c69abf warm or cool?

Neutral — it scores 46 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #C69AAF; nudged cooler, #BE98C8.

Work with #c69abf in the Color Lab