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#c99acf

a light, soft magenta / pink · neutral · closest name: Plum

RGB
201, 154, 207
HSL
293°, 36%, 71%
CMYK
3, 26, 0, 19
Luminance
0.4003

At a glance

Every number on this page in one read: what #c99acf is made of, how bright it looks, and which way it leans.

Hex
#c99acf
Hue
293°
magenta / pink
Saturation
36%
soft
Lightness
71%
light
Brightness
81%
HSV value
Perceived
69%
weighted brightness
Luminance
0.4003
WCAG relative
Temperature
Neutral
54/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
Black
9.01:1
Closest name
Plum
ΔE2000 3.9
Where it sits
Hue293° of 360°
Saturation36%
Lightness71%
Temperature
Warm ← → Cool54% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#c99acf
RGBrgb(201, 154, 207)
HSLhsl(293, 36%, 71%)
CMYKcmyk(3%, 26%, 0%, 19%)
LABlab(69.5 26.6 -20.4)
LCHlch(69.5 33.5 322.6)
OKLCHoklch(0.747 0.091 322.6)
Decimal13212367
Display P3color(display-p3 0.788 0.604 0.812)

Copy-ready code

/* CSS */
color: #c99acf;
background-color: #c99acf;
/* Tailwind (arbitrary) */
class="text-[#c99acf] bg-[#c99acf]"
/* SCSS */
$brand: #c99acf;
/* SwiftUI */
Color(red: 0.788, green: 0.604, blue: 0.812)
/* Android */
Color.parseColor("#c99acf")
/* Flutter */
Color(0xFFC99ACF)
/* Python / OpenCV (BGR) */
(207, 154, 201)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #c99acf · 9.01:1
Use #000000AAA at every size.
Aa
White text · 2.33:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.01:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #c99acf as text scores 2.33:1 on white and 9.01:1 on black.

Accessibility — WCAG contrast

Aa
#c99acf on white: 2.33:1
AA ✗ fail · AA-large · AAA
Aa
#c99acf on black: 9.01:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #95A6D1
deuteranopia · #A0ACCD
tritanopia · #CB9FAD

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #c99acf is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F5F9
#F3EBF4
#E6D3E8
#D6B3DB
#c99acf
#AE67B7
#9C4FA6
#82428A
#68356F
#4D2951
#301A33
Base = 400Lightest = 50 · #F9F5F9Darkest = 950 · #301A33
:root {
  --brand-50: #F9F5F9;
  --brand-100: #F3EBF4;
  --brand-200: #E6D3E8;
  --brand-300: #D6B3DB;
  --brand-400: #c99acf;
  --brand-500: #AE67B7;
  --brand-600: #9C4FA6;
  --brand-700: #82428A;
  --brand-800: #68356F;
  --brand-900: #4D2951;
  --brand-950: #301A33;
  --brand: #c99acf;
  --brand-ink: #000000;
}

Colors that work with #c99acf

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F9F5FA
Tinted page background
Border#E1C8E5
Hairlines and dividers
Muted text#924B9B
Captions on the surface
Accent#5A8E3E
Second voice, not a rival
Dark variant#512956
Hover, pressed, headers
Light variant#F6EEF7
Selected rows, tints
Dark surface#231424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #c99acf

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Charts, tags and secondary surfaces
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#A0CF9A
Analogous left#AF9ACF
Analogous right#CF9ABB
Split-complement 1#BBCF9A
Split-complement 2#9ACFAF
Triadic 1#CFC99A
Triadic 2#9ACFC9
Tetradic#CFAF9A

RGB percentages

Red78.8%
Green60.4%
Blue81.2%

CMYK percentages

Cyan2.9%
Magenta25.6%
Yellow0.0%
Key (black)18.8%

Color previews

#c99acf text on a black background

contrast 9.01:1

Card sample

#c99acf text on a white background

contrast 2.33:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #c99acf;
Background color
Panel with #c99acf background
background-color: #c99acf;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #c99acf;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(201, 154, 207, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(201, 154, 207, 0.45);
Border & gradient
Gradient panel
border: 3px solid #c99acf;
background: linear-gradient(135deg, #c99acf, #CF9AB2);

Monochromatic scale

Palettes built from #c99acf

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#c99acf in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#c99acf, answered

What color is #c99acf?

#c99acf is a light soft magenta / pink, closest to Plum (ΔE2000 3.9). It sits at 293° on the hue wheel with 36% saturation and 71% lightness, which reads as neutral.

What is the RGB value of #c99acf?

rgb(201, 154, 207) — 201 red, 154 green and 207 blue out of 255, or 78.8% / 60.4% / 81.2% by channel.

Is #c99acf a light or a dark color?

It is a mid-tone. Relative luminance is 0.4003 and perceived brightness is 69%, so black text on it reaches 9.01:1.

Should I use black or white text on #c99acf?

Black. It scores 9.01:1 against #c99acf, versus 2.33:1 for white — AAA at any size.

What is the complementary color of #c99acf?

#A0CF9A sits directly opposite on the wheel. Softer options are the split-complements #BBCF9A and #9ACFAF, which give the same contrast with far less vibration.

What colors go well with #c99acf?

For interface work: #F9F5FA as the surface, #E1C8E5 for borders, #924B9B for secondary text, #5A8E3E as an accent and #512956 for hover and pressed states. For a palette, the analogous pair #AF9ACF and #CF9ABB stays calm, while #A0CF9A is the loudest partner.

What is #c99acf in CMYK for printing?

cmyk(3%, 26%, 0%, 19%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #c99acf warm or cool?

Neutral — it scores 54 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #CF9AC2; nudged cooler, #B699D1.

Work with #c99acf in the Color Lab