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#d04534

a balanced, vivid red · warm · closest name: Crimson

RGB
208, 69, 52
HSL
7°, 62%, 51%
CMYK
0, 67, 75, 18
Luminance
0.1791

At a glance

Every number on this page in one read: what #d04534 is made of, how bright it looks, and which way it leans.

Hex
#d04534
Hue
red
Saturation
62%
vivid
Lightness
51%
balanced
Brightness
82%
HSV value
Perceived
50%
weighted brightness
Luminance
0.1791
WCAG relative
Temperature
Warm
13/100 cool
Color family
Red
Tone
Vivid
Best ink
White
4.58:1
Closest name
Crimson
ΔE2000 8.5
Where it sits
Hue7° of 360°
Saturation62%
Lightness51%
Temperature
Warm ← → Cool13% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#d04534
RGBrgb(208, 69, 52)
HSLhsl(7, 62%, 51%)
CMYKcmyk(0%, 67%, 75%, 18%)
LABlab(49.4 53.8 40.2)
LCHlch(49.4 67.2 36.8)
OKLCHoklch(0.584 0.178 30.2)
Decimal13649204
Display P3color(display-p3 0.816 0.271 0.204)

Copy-ready code

/* CSS */
color: #d04534;
background-color: #d04534;
/* Tailwind (arbitrary) */
class="text-[#d04534] bg-[#d04534]"
/* SCSS */
$brand: #d04534;
/* SwiftUI */
Color(red: 0.816, green: 0.271, blue: 0.204)
/* Android */
Color.parseColor("#d04534")
/* Flutter */
Color(0xFFD04534)
/* Python / OpenCV (BGR) */
(52, 69, 208)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #d04534 · 4.58:1
Use #ffffffAA at every size, AAA for large text only.
Aa
White text · 4.58:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 4.58:1
AA pass · AA large pass · AAA fail
Reading the other direction: #d04534 as text scores 4.58:1 on white and 4.58:1 on black.

Accessibility — WCAG contrast

Aa
#d04534 on white: 4.58:1
AA ✓ pass · AA-large · AAA
Aa
#d04534 on black: 4.58:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #6D6231
deuteranopia · #8F812F
tritanopia · #E51B42

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #d04534 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4F4
#F7EAE8
#F0D0CC
#EAABA4
#DF8276
#D55849
#d04534
#A63426
#852A1F
#60221A
#3C1510
Base = 600Lightest = 50 · #FBF4F4Darkest = 950 · #3C1510
:root {
  --brand-50: #FBF4F4;
  --brand-100: #F7EAE8;
  --brand-200: #F0D0CC;
  --brand-300: #EAABA4;
  --brand-400: #DF8276;
  --brand-500: #D55849;
  --brand-600: #d04534;
  --brand-700: #A63426;
  --brand-800: #852A1F;
  --brand-900: #60221A;
  --brand-950: #3C1510;
  --brand: #d04534;
  --brand-ink: #ffffff;
}

Colors that work with #d04534

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF5F4
Tinted page background
Border#EDC5C0
Hairlines and dividers
Muted text#9B534B
Captions on the surface
Accent#22AA97
Second voice, not a rival
Dark variant#682118
Hover, pressed, headers
Light variant#FAECEA
Selected rows, tints
Dark surface#241514
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #d04534

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#34BFD0
Analogous left#D03471
Analogous right#D09334
Split-complement 1#34D093
Split-complement 2#3471D0
Triadic 1#34D045
Triadic 2#4534D0
Tetradic#71D034

RGB percentages

Red81.6%
Green27.1%
Blue20.4%

CMYK percentages

Cyan0.0%
Magenta66.8%
Yellow75.0%
Key (black)18.4%

Color previews

#d04534 text on a black background

contrast 4.58:1

Card sample

#d04534 text on a white background

contrast 4.58:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #d04534;
Background color
Panel with #d04534 background
background-color: #d04534;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #d04534;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(208, 69, 52, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(208, 69, 52, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d04534;
background: linear-gradient(135deg, #d04534, #D0AD34);

Monochromatic scale

Palettes built from #d04534

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#d04534 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#d04534, answered

What color is #d04534?

#d04534 is a balanced vivid red, closest to Crimson (ΔE2000 8.5). It sits at 7° on the hue wheel with 62% saturation and 51% lightness, which reads as warm.

What is the RGB value of #d04534?

rgb(208, 69, 52) — 208 red, 69 green and 52 blue out of 255, or 81.6% / 27.1% / 20.4% by channel.

Is #d04534 a light or a dark color?

It is a dark color. Relative luminance is 0.1791 and perceived brightness is 50%, so white text on it reaches 4.58:1.

Should I use black or white text on #d04534?

White. It scores 4.58:1 against #d04534, versus 4.58:1 for black — AA at any size.

What is the complementary color of #d04534?

#34BFD0 sits directly opposite on the wheel. Softer options are the split-complements #34D093 and #3471D0, which give the same contrast with far less vibration.

What colors go well with #d04534?

For interface work: #FAF5F4 as the surface, #EDC5C0 for borders, #9B534B for secondary text, #22AA97 as an accent and #682118 for hover and pressed states. For a palette, the analogous pair #D03471 and #D09334 stays calm, while #34BFD0 is the loudest partner.

What is #d04534 in CMYK for printing?

cmyk(0%, 67%, 75%, 18%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #d04534 warm or cool?

Warm — it scores 13 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D06234; nudged cooler, #D3325B.

Work with #d04534 in the Color Lab