#d09ac4
a light, soft magenta / pink · neutral · closest name: Plum
At a glance
Every number on this page in one read: what #d09ac4 is made of, how bright it looks, and which way it leans.
Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.
Every format
| HEX | #d09ac4 |
| RGB | rgb(208, 154, 196) |
| HSL | hsl(313, 37%, 71%) |
| CMYK | cmyk(0%, 26%, 6%, 18%) |
| LAB | lab(69.8 26.9 -13.7) |
| LCH | lch(69.8 30.2 333.0) |
| OKLCH | oklch(0.750 0.085 334.5) |
| Decimal | 13671108 |
| Display P3 | color(display-p3 0.816 0.604 0.769) |
Copy-ready code
/* CSS */
color: #d09ac4;
background-color: #d09ac4;
/* Tailwind (arbitrary) */
class="text-[#d09ac4] bg-[#d09ac4]"
/* SCSS */
$brand: #d09ac4;
/* SwiftUI */
Color(red: 0.816, green: 0.604, blue: 0.769)
/* Android */
Color.parseColor("#d09ac4")
/* Flutter */
Color(0xFFD09AC4)
/* Python / OpenCV (BGR) */
(196, 154, 208)Best text color
Only one of black and white can be right. This is the one, with the number that proves it.
Accessibility — WCAG contrast
Color scale — 50 to 950
A Tailwind-shaped ramp built around this exact hex. #d09ac4 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.
:root {
--brand-50: #FAF5F9;
--brand-100: #F4EBF2;
--brand-200: #E8D3E4;
--brand-300: #DBB2D2;
--brand-400: #d09ac4;
--brand-500: #B866A6;
--brand-600: #A74E93;
--brand-700: #8B417B;
--brand-800: #6F3462;
--brand-900: #522949;
--brand-950: #33192D;
--brand: #d09ac4;
--brand-ink: #000000;
}Colors that work with #d09ac4
Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.
Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.
Lightness flips, hue holds. The accent stays the anchor in both themes.
How to use #d09ac4
Derived from its contrast, chroma and lightness — not from taste.
- ✓Text and icons on dark surfaces
- ✓Charts, tags and secondary surfaces
- ✓Card and section backgrounds
- ✓Brand accents, badges and data highlights
- ⚠Text of any size on white — fails WCAG AA
- ⚠White text placed on it
- ⚠Pairing with a same-lightness hue — edges vibrate
Similar colors
One move away from this hex in each direction. Every swatch is its own page.
Color relationships
The wheel positions with their names attached, so you can grab the one you actually need.
| Complementary | #9AD0A6 | Directly opposite — maximum tension | |
| Analogous left | #C19AD0 | Neighbour, quieter | |
| Analogous right | #D09AA9 | Neighbour, quieter | |
| Split-complement 1 | #A9D09A | Contrast without the clash | |
| Split-complement 2 | #9AD0C1 | Contrast without the clash | |
| Triadic 1 | #C4D09A | Even thirds — balanced and loud | |
| Triadic 2 | #9AC4D0 | Even thirds — balanced and loud | |
| Tetradic | #D0C19A | Fourth corner of the square scheme |
RGB percentages
CMYK percentages
Color previews
#d09ac4 text on a black background
contrast 9.10:1
#d09ac4 text on a white background
contrast 2.31:1
CSS3 live lab
The quick brown fox
color: #d09ac4;
background-color: #d09ac4;
Glowing headline
text-shadow: 2px 2px 8px #d09ac4;
Soft neon halo
text-shadow: 0 0 14px rgba(208, 154, 196, 0.45);
box-shadow: 0 12px 32px -8px rgba(208, 154, 196, 0.45);
border: 3px solid #d09ac4; background: linear-gradient(135deg, #d09ac4, #D09AA0);
Monochromatic scale
Palettes built from #d09ac4
Shades — darker
Tints — lighter
Color harmonies
Nearest named colors
Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.
Closest color with a full write-up: Lilac (#c8a2c8) — ΔE2000 3.6 away, with its history, psychology and brand usage.
#d09ac4 in the real world
Where a color in this family tends to land, and the interface roles it is usually asked to play.
Converts to four-color process without much drama. Proof it anyway.
#d09ac4, answered
What color is #d09ac4?
#d09ac4 is a light soft magenta / pink, closest to Plum (ΔE2000 5.1). It sits at 313° on the hue wheel with 37% saturation and 71% lightness, which reads as neutral.
What is the RGB value of #d09ac4?
rgb(208, 154, 196) — 208 red, 154 green and 196 blue out of 255, or 81.6% / 60.4% / 76.9% by channel.
Is #d09ac4 a light or a dark color?
It is a mid-tone. Relative luminance is 0.4051 and perceived brightness is 69%, so black text on it reaches 9.10:1.
Should I use black or white text on #d09ac4?
Black. It scores 9.10:1 against #d09ac4, versus 2.31:1 for white — AAA at any size.
What is the complementary color of #d09ac4?
#9AD0A6 sits directly opposite on the wheel. Softer options are the split-complements #A9D09A and #9AD0C1, which give the same contrast with far less vibration.
What colors go well with #d09ac4?
For interface work: #FAF5F9 as the surface, #E5C7DE for borders, #9B4B89 for secondary text, #3F8F3D as an accent and #57284D for hover and pressed states. For a palette, the analogous pair #C19AD0 and #D09AA9 stays calm, while #9AD0A6 is the loudest partner.
What is #d09ac4 in CMYK for printing?
cmyk(0%, 26%, 6%, 18%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.
Is #d09ac4 warm or cool?
Neutral — it scores 43 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D09AB0; nudged cooler, #C999D2.