Skip to content

#d70913

a dark, electric red · warm · closest name: Firebrick

RGB
215, 9, 19
HSL
357°, 92%, 44%
CMYK
0, 96, 91, 16
Luminance
0.1469

At a glance

Every number on this page in one read: what #d70913 is made of, how bright it looks, and which way it leans.

Hex
#d70913
Hue
357°
red
Saturation
92%
electric
Lightness
44%
dark
Brightness
84%
HSV value
Perceived
46%
weighted brightness
Luminance
0.1469
WCAG relative
Temperature
Warm
18/100 cool
Color family
Red
Tone
Electric
Best ink
White
5.33:1
Closest name
Firebrick
ΔE2000 7.5
Where it sits
Hue357° of 360°
Saturation92%
Lightness44%
Temperature
Warm ← → Cool18% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#d70913
RGBrgb(215, 9, 19)
HSLhsl(357, 92%, 44%)
CMYKcmyk(0%, 96%, 91%, 16%)
LABlab(45.2 69.8 53.1)
LCHlch(45.2 87.7 37.2)
OKLCHoklch(0.555 0.224 27.9)
Decimal14092563
Display P3color(display-p3 0.843 0.035 0.075)

Copy-ready code

/* CSS */
color: #d70913;
background-color: #d70913;
/* Tailwind (arbitrary) */
class="text-[#d70913] bg-[#d70913]"
/* SCSS */
$brand: #d70913;
/* SwiftUI */
Color(red: 0.843, green: 0.035, blue: 0.075)
/* Android */
Color.parseColor("#d70913")
/* Flutter */
Color(0xFFD70913)
/* Python / OpenCV (BGR) */
(19, 9, 215)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #d70913 · 5.33:1
Use #ffffffAA at every size, AAA for large text only.
Aa
White text · 5.33:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 3.94:1
AA fail · AA large pass · AAA fail
Reading the other direction: #d70913 as text scores 5.33:1 on white and 3.94:1 on black.

Accessibility — WCAG contrast

Aa
#d70913 on white: 5.33:1
AA ✓ pass · AA-large · AAA
Aa
#d70913 on black: 3.94:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #5B500D
deuteranopia · #897900
tritanopia · #EE0014

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #d70913 is pinned to step 700; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF2F2
#FBE4E5
#F9C3C5
#FB9398
#F85D65
#F62832
#EB0A15
#d70913
#9D070E
#71090E
#470609
Base = 700Lightest = 50 · #FDF2F2Darkest = 950 · #470609
:root {
  --brand-50: #FDF2F2;
  --brand-100: #FBE4E5;
  --brand-200: #F9C3C5;
  --brand-300: #FB9398;
  --brand-400: #F85D65;
  --brand-500: #F62832;
  --brand-600: #EB0A15;
  --brand-700: #d70913;
  --brand-800: #9D070E;
  --brand-900: #71090E;
  --brand-950: #470609;
  --brand: #d70913;
  --brand-ink: #ffffff;
}

Colors that work with #d70913

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F5
Tinted page background
Border#EDC0C2
Hairlines and dividers
Muted text#9B4B4E
Captions on the surface
Accent#04C88E
Second voice, not a rival
Dark variant#7A050B
Hover, pressed, headers
Light variant#FEE7E8
Selected rows, tints
Dark surface#241414
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #d70913

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#09D7CD
Analogous left#D7097A
Analogous right#D76609
Split-complement 1#09D766
Split-complement 2#097AD7
Triadic 1#13D709
Triadic 2#0913D7
Tetradic#7AD709

RGB percentages

Red84.3%
Green3.5%
Blue7.5%

CMYK percentages

Cyan0.0%
Magenta95.8%
Yellow91.2%
Key (black)15.7%

Color previews

#d70913 text on a black background

contrast 3.94:1

Card sample

#d70913 text on a white background

contrast 5.33:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #d70913;
Background color
Panel with #d70913 background
background-color: #d70913;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #d70913;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(215, 9, 19, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(215, 9, 19, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d70913;
background: linear-gradient(135deg, #d70913, #D78809);

Monochromatic scale

Palettes built from #d70913

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#d70913 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#d70913, answered

What color is #d70913?

#d70913 is a dark electric red, closest to Firebrick (ΔE2000 7.5). It sits at 357° on the hue wheel with 92% saturation and 44% lightness, which reads as warm.

What is the RGB value of #d70913?

rgb(215, 9, 19) — 215 red, 9 green and 19 blue out of 255, or 84.3% / 3.5% / 7.5% by channel.

Is #d70913 a light or a dark color?

It is a dark color. Relative luminance is 0.1469 and perceived brightness is 46%, so white text on it reaches 5.33:1.

Should I use black or white text on #d70913?

White. It scores 5.33:1 against #d70913, versus 3.94:1 for black — AA at any size.

What is the complementary color of #d70913?

#09D7CD sits directly opposite on the wheel. Softer options are the split-complements #09D766 and #097AD7, which give the same contrast with far less vibration.

What colors go well with #d70913?

For interface work: #FAF4F5 as the surface, #EDC0C2 for borders, #9B4B4E for secondary text, #04C88E as an accent and #7A050B for hover and pressed states. For a palette, the analogous pair #D7097A and #D76609 stays calm, while #09D7CD is the loudest partner.

What is #d70913 in CMYK for printing?

cmyk(0%, 96%, 91%, 16%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #d70913 warm or cool?

Warm — it scores 18 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #D73409; nudged cooler, #D9075E.

Work with #d70913 in the Color Lab