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#d968df

a balanced, vivid magenta / pink · neutral · closest name: Orchid

RGB
217, 104, 223
HSL
297°, 65%, 64%
CMYK
3, 53, 0, 13
Luminance
0.2998

At a glance

Every number on this page in one read: what #d968df is made of, how bright it looks, and which way it leans.

Hex
#d968df
Hue
297°
magenta / pink
Saturation
65%
vivid
Lightness
64%
balanced
Brightness
87%
HSV value
Perceived
63%
weighted brightness
Luminance
0.2998
WCAG relative
Temperature
Neutral
52/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
7.00:1
Closest name
Orchid
ΔE2000 2.6
Where it sits
Hue297° of 360°
Saturation65%
Lightness64%
Temperature
Warm ← → Cool52% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#d968df
RGBrgb(217, 104, 223)
HSLhsl(297, 65%, 64%)
CMYKcmyk(3%, 53%, 0%, 13%)
LABlab(61.6 60.4 -41.3)
LCHlch(61.6 73.2 325.7)
OKLCHoklch(0.695 0.201 325.5)
Decimal14248159
Display P3color(display-p3 0.851 0.408 0.875)

Copy-ready code

/* CSS */
color: #d968df;
background-color: #d968df;
/* Tailwind (arbitrary) */
class="text-[#d968df] bg-[#d968df]"
/* SCSS */
$brand: #d968df;
/* SwiftUI */
Color(red: 0.851, green: 0.408, blue: 0.875)
/* Android */
Color.parseColor("#d968df")
/* Flutter */
Color(0xFFD968DF)
/* Python / OpenCV (BGR) */
(223, 104, 217)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #d968df · 7.00:1
Use #000000AAA at every size.
Aa
White text · 3.00:1
AA fail · AA large pass · AAA fail
Aa
Black text · 7.00:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #d968df as text scores 3.00:1 on white and 7.00:1 on black.

Accessibility — WCAG contrast

Aa
#d968df on white: 3.00:1
AA ✗ fail · AA-large · AAA
Aa
#d968df on black: 7.00:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #598CE3
deuteranopia · #7D9ADC
tritanopia · #DE779A

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #d968df is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF3FB
#F7E8F7
#EFCBF1
#E8A2EB
#d968df
#D046D8
#C22BCA
#A224A8
#811D87
#5E1962
#3B0F3D
Base = 400Lightest = 50 · #FBF3FBDarkest = 950 · #3B0F3D
:root {
  --brand-50: #FBF3FB;
  --brand-100: #F7E8F7;
  --brand-200: #EFCBF1;
  --brand-300: #E8A2EB;
  --brand-400: #d968df;
  --brand-500: #D046D8;
  --brand-600: #C22BCA;
  --brand-700: #A224A8;
  --brand-800: #811D87;
  --brand-900: #5E1962;
  --brand-950: #3B0F3D;
  --brand: #d968df;
  --brand-ink: #000000;
}

Colors that work with #d968df

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EAC0ED
Hairlines and dividers
Muted text#974B9B
Captions on the surface
Accent#4AAD1F
Second voice, not a rival
Dark variant#651669
Hover, pressed, headers
Light variant#FAEAFB
Selected rows, tints
Dark surface#241424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #d968df

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#6EDF68
Analogous left#9E68DF
Analogous right#DF68A9
Split-complement 1#A9DF68
Split-complement 2#68DF9E
Triadic 1#DFD968
Triadic 2#68DFD9
Tetradic#DF9E68

RGB percentages

Red85.1%
Green40.8%
Blue87.5%

CMYK percentages

Cyan2.7%
Magenta53.4%
Yellow0.0%
Key (black)12.5%

Color previews

#d968df text on a black background

contrast 7.00:1

Card sample

#d968df text on a white background

contrast 3.00:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #d968df;
Background color
Panel with #d968df background
background-color: #d968df;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #d968df;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(217, 104, 223, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(217, 104, 223, 0.45);
Border & gradient
Gradient panel
border: 3px solid #d968df;
background: linear-gradient(135deg, #d968df, #DF6896);

Monochromatic scale

Palettes built from #d968df

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#d968df in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#d968df, answered

What color is #d968df?

#d968df is a balanced vivid magenta / pink, closest to Orchid (ΔE2000 2.6). It sits at 297° on the hue wheel with 65% saturation and 64% lightness, which reads as neutral.

What is the RGB value of #d968df?

rgb(217, 104, 223) — 217 red, 104 green and 223 blue out of 255, or 85.1% / 40.8% / 87.5% by channel.

Is #d968df a light or a dark color?

It is a mid-tone. Relative luminance is 0.2998 and perceived brightness is 63%, so black text on it reaches 7.00:1.

Should I use black or white text on #d968df?

Black. It scores 7.00:1 against #d968df, versus 3.00:1 for white — AAA at any size.

What is the complementary color of #d968df?

#6EDF68 sits directly opposite on the wheel. Softer options are the split-complements #A9DF68 and #68DF9E, which give the same contrast with far less vibration.

What colors go well with #d968df?

For interface work: #FAF4FA as the surface, #EAC0ED for borders, #974B9B for secondary text, #4AAD1F as an accent and #651669 for hover and pressed states. For a palette, the analogous pair #9E68DF and #DF68A9 stays calm, while #6EDF68 is the loudest partner.

What is #d968df in CMYK for printing?

cmyk(3%, 53%, 0%, 13%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #d968df warm or cool?

Neutral — it scores 52 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #DF68B9; nudged cooler, #AE66E1.

Work with #d968df in the Color Lab