#e40708
a balanced, electric red · warm · closest name: red
RGB
228, 7, 8
HSL
360°, 94%, 46%
CMYK
0, 97, 97, 11
Luminance
0.1666
Every format
| HEX | #e40708 |
| RGB | rgb(228, 7, 8) |
| HSL | hsl(360, 94%, 46%) |
| CMYK | cmyk(0%, 97%, 97%, 11%) |
| LAB | lab(47.8 73.1 59.5) |
| LCH | lch(47.8 94.3 39.2) |
| OKLCH | oklch(0.579 0.235 28.9) |
Copy-ready code
/* CSS */
color: #e40708;
background-color: #e40708;
/* Tailwind (arbitrary) */
class="text-[#e40708] bg-[#e40708]"
/* SCSS */
$brand: #e40708;
/* SwiftUI */
Color(red: 0.894, green: 0.027, blue: 0.031)
/* Android */
Color.parseColor("#e40708")Accessibility — WCAG contrast
Aa
#e40708 on white: 4.85:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#e40708 on black: 4.33:1
AA ✗ fail · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red89.4%
Green2.7%
Blue3.1%
CMYK percentages
Cyan0.0%
Magenta96.9%
Yellow96.5%
Key (black)10.6%
Color previews
#e40708 text on a black background
contrast 4.33:1
Card sample
#e40708 text on a white background
contrast 4.85:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #e40708;
Background color
Panel with #e40708 background
background-color: #e40708;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #e40708;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(228, 7, 8, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(228, 7, 8, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e40708; background: linear-gradient(135deg, #e40708, #E49907);