#e40a61
a balanced, electric magenta / pink · warm · closest name: crimson
RGB
228, 10, 97
HSL
336°, 92%, 47%
CMYK
0, 96, 58, 11
Luminance
0.1757
Every format
| HEX | #e40a61 |
| RGB | rgb(228, 10, 97) |
| HSL | hsl(336, 92%, 47%) |
| CMYK | cmyk(0%, 96%, 58%, 11%) |
| LAB | lab(49.0 75.8 13.8) |
| LCH | lch(49.0 77.0 10.3) |
| OKLCH | oklch(0.591 0.233 8.6) |
Copy-ready code
/* CSS */
color: #e40a61;
background-color: #e40a61;
/* Tailwind (arbitrary) */
class="text-[#e40a61] bg-[#e40a61]"
/* SCSS */
$brand: #e40a61;
/* SwiftUI */
Color(red: 0.894, green: 0.039, blue: 0.380)
/* Android */
Color.parseColor("#e40a61")Accessibility — WCAG contrast
Aa
#e40a61 on white: 4.65:1
AA ✓ pass · AA-large ✓ · AAA ✗
Aa
#e40a61 on black: 4.51:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red89.4%
Green3.9%
Blue38.0%
CMYK percentages
Cyan0.0%
Magenta95.6%
Yellow57.5%
Key (black)10.6%
Color previews
#e40a61 text on a black background
contrast 4.51:1
Card sample
#e40a61 text on a white background
contrast 4.65:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #e40a61;
Background color
Panel with #e40a61 background
background-color: #e40a61;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #e40a61;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(228, 10, 97, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(228, 10, 97, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e40a61; background: linear-gradient(135deg, #e40a61, #E4450A);