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#e49ade

a light, vivid magenta / pink · neutral · closest name: Plum

RGB
228, 154, 222
HSL
305°, 58%, 75%
CMYK
0, 33, 3, 11
Luminance
0.4488

At a glance

Every number on this page in one read: what #e49ade is made of, how bright it looks, and which way it leans.

Hex
#e49ade
Hue
305°
magenta / pink
Saturation
58%
vivid
Lightness
75%
light
Brightness
89%
HSV value
Perceived
73%
weighted brightness
Luminance
0.4488
WCAG relative
Temperature
Neutral
47/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
9.98:1
Closest name
Plum
ΔE2000 2.2
Where it sits
Hue305° of 360°
Saturation58%
Lightness75%
Temperature
Warm ← → Cool47% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#e49ade
RGBrgb(228, 154, 222)
HSLhsl(305, 58%, 75%)
CMYKcmyk(0%, 33%, 3%, 11%)
LABlab(72.8 38.2 -23.3)
LCHlch(72.8 44.7 328.6)
OKLCHoklch(0.781 0.124 329.5)
Decimal14981854
Display P3color(display-p3 0.894 0.604 0.871)

Copy-ready code

/* CSS */
color: #e49ade;
background-color: #e49ade;
/* Tailwind (arbitrary) */
class="text-[#e49ade] bg-[#e49ade]"
/* SCSS */
$brand: #e49ade;
/* SwiftUI */
Color(red: 0.894, green: 0.604, blue: 0.871)
/* Android */
Color.parseColor("#e49ade")
/* Flutter */
Color(0xFFE49ADE)
/* Python / OpenCV (BGR) */
(222, 154, 228)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e49ade · 9.98:1
Use #000000AAA at every size.
Aa
White text · 2.11:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.98:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #e49ade as text scores 2.11:1 on white and 9.98:1 on black.

Accessibility — WCAG contrast

Aa
#e49ade on white: 2.11:1
AA ✗ fail · AA-large · AAA
Aa
#e49ade on black: 9.98:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #97ADE1
deuteranopia · #A9B6DC
tritanopia · #E99FB3

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e49ade is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4FA
#F7E9F5
#EFCDEC
#e49ade
#DB7AD4
#D04EC5
#C134B6
#A12B97
#812279
#5E1D58
#3B1237
Base = 300Lightest = 50 · #FBF4FADarkest = 950 · #3B1237
:root {
  --brand-50: #FBF4FA;
  --brand-100: #F7E9F5;
  --brand-200: #EFCDEC;
  --brand-300: #e49ade;
  --brand-400: #DB7AD4;
  --brand-500: #D04EC5;
  --brand-600: #C134B6;
  --brand-700: #A12B97;
  --brand-800: #812279;
  --brand-900: #5E1D58;
  --brand-950: #3B1237;
  --brand: #e49ade;
  --brand-ink: #000000;
}

Colors that work with #e49ade

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EDC0E9
Hairlines and dividers
Muted text#9B4B94
Captions on the surface
Accent#3DA626
Second voice, not a rival
Dark variant#651B5F
Hover, pressed, headers
Light variant#FAEBF8
Selected rows, tints
Dark surface#241423
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #e49ade

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9AE4A0
Analogous left#C59AE4
Analogous right#E49AB9
Split-complement 1#B9E49A
Split-complement 2#9AE4C5
Triadic 1#DEE49A
Triadic 2#9ADEE4
Tetradic#E4C59A

RGB percentages

Red89.4%
Green60.4%
Blue87.1%

CMYK percentages

Cyan0.0%
Magenta32.5%
Yellow2.6%
Key (black)10.6%

Color previews

#e49ade text on a black background

contrast 9.98:1

Card sample

#e49ade text on a white background

contrast 2.11:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #e49ade;
Background color
Panel with #e49ade background
background-color: #e49ade;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e49ade;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(228, 154, 222, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(228, 154, 222, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e49ade;
background: linear-gradient(135deg, #e49ade, #E49AAD);

Monochromatic scale

Palettes built from #e49ade

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e49ade in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#e49ade, answered

What color is #e49ade?

#e49ade is a light vivid magenta / pink, closest to Plum (ΔE2000 2.2). It sits at 305° on the hue wheel with 58% saturation and 75% lightness, which reads as neutral.

What is the RGB value of #e49ade?

rgb(228, 154, 222) — 228 red, 154 green and 222 blue out of 255, or 89.4% / 60.4% / 87.1% by channel.

Is #e49ade a light or a dark color?

It is a mid-tone. Relative luminance is 0.4488 and perceived brightness is 73%, so black text on it reaches 9.98:1.

Should I use black or white text on #e49ade?

Black. It scores 9.98:1 against #e49ade, versus 2.11:1 for white — AAA at any size.

What is the complementary color of #e49ade?

#9AE4A0 sits directly opposite on the wheel. Softer options are the split-complements #B9E49A and #9AE4C5, which give the same contrast with far less vibration.

What colors go well with #e49ade?

For interface work: #FAF4FA as the surface, #EDC0E9 for borders, #9B4B94 for secondary text, #3DA626 as an accent and #651B5F for hover and pressed states. For a palette, the analogous pair #C59AE4 and #E49AB9 stays calm, while #9AE4A0 is the loudest partner.

What is #e49ade in CMYK for printing?

cmyk(0%, 33%, 3%, 11%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #e49ade warm or cool?

Neutral — it scores 47 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #E49AC3; nudged cooler, #CF99E5.

Work with #e49ade in the Color Lab