#e690da
a light, vivid magenta / pink · warm · closest name: plum
RGB
230, 144, 218
HSL
308°, 63%, 73%
CMYK
0, 37, 5, 10
Luminance
0.4183
Every format
| HEX | #e690da |
| RGB | rgb(230, 144, 218) |
| HSL | hsl(308, 63%, 73%) |
| CMYK | cmyk(0%, 37%, 5%, 10%) |
| LAB | lab(70.8 43.4 -24.2) |
| LCH | lch(70.8 49.7 330.8) |
| OKLCH | oklch(0.765 0.139 332.0) |
Copy-ready code
/* CSS */
color: #e690da;
background-color: #e690da;
/* Tailwind (arbitrary) */
class="text-[#e690da] bg-[#e690da]"
/* SCSS */
$brand: #e690da;
/* SwiftUI */
Color(red: 0.902, green: 0.565, blue: 0.855)
/* Android */
Color.parseColor("#e690da")Accessibility — WCAG contrast
Aa
#e690da on white: 2.24:1
AA ✗ fail · AA-large ✗ · AAA ✗
Aa
#e690da on black: 9.37:1
AA ✓ pass · AA-large ✓ · AAA ✓
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red90.2%
Green56.5%
Blue85.5%
CMYK percentages
Cyan0.0%
Magenta37.4%
Yellow5.2%
Key (black)9.8%
Color previews
#e690da text on a black background
contrast 9.37:1
Card sample
#e690da text on a white background
contrast 2.24:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #e690da;
Background color
Panel with #e690da background
background-color: #e690da;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #e690da;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(230, 144, 218, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(230, 144, 218, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e690da; background: linear-gradient(135deg, #e690da, #E690A1);