#e72970
a balanced, electric magenta / pink · warm · closest name: crimson
RGB
231, 41, 112
HSL
338°, 80%, 53%
CMYK
0, 82, 52, 9
Luminance
0.1974
Every format
| HEX | #e72970 |
| RGB | rgb(231, 41, 112) |
| HSL | hsl(338, 80%, 53%) |
| CMYK | cmyk(0%, 82%, 52%, 9%) |
| LAB | lab(51.5 72.8 8.3) |
| LCH | lch(51.5 73.3 6.5) |
| OKLCH | oklch(0.612 0.224 5.6) |
Copy-ready code
/* CSS */
color: #e72970;
background-color: #e72970;
/* Tailwind (arbitrary) */
class="text-[#e72970] bg-[#e72970]"
/* SCSS */
$brand: #e72970;
/* SwiftUI */
Color(red: 0.906, green: 0.161, blue: 0.439)
/* Android */
Color.parseColor("#e72970")Accessibility — WCAG contrast
Aa
#e72970 on white: 4.24:1
AA ✗ fail · AA-large ✓ · AAA ✗
Aa
#e72970 on black: 4.95:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red90.6%
Green16.1%
Blue43.9%
CMYK percentages
Cyan0.0%
Magenta82.3%
Yellow51.5%
Key (black)9.4%
Color previews
#e72970 text on a black background
contrast 4.95:1
Card sample
#e72970 text on a white background
contrast 4.24:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #e72970;
Background color
Panel with #e72970 background
background-color: #e72970;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #e72970;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(231, 41, 112, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(231, 41, 112, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e72970; background: linear-gradient(135deg, #e72970, #E76129);