#e72996
a balanced, electric magenta / pink · warm · closest name: orchid
RGB
231, 41, 150
HSL
326°, 80%, 53%
CMYK
0, 82, 35, 9
Luminance
0.2078
Every format
| HEX | #e72996 |
| RGB | rgb(231, 41, 150) |
| HSL | hsl(326, 80%, 53%) |
| CMYK | cmyk(0%, 82%, 35%, 9%) |
| LAB | lab(52.7 76.2 -12.8) |
| LCH | lch(52.7 77.3 350.5) |
| OKLCH | oklch(0.624 0.236 352.0) |
Copy-ready code
/* CSS */
color: #e72996;
background-color: #e72996;
/* Tailwind (arbitrary) */
class="text-[#e72996] bg-[#e72996]"
/* SCSS */
$brand: #e72996;
/* SwiftUI */
Color(red: 0.906, green: 0.161, blue: 0.588)
/* Android */
Color.parseColor("#e72996")Accessibility — WCAG contrast
Aa
#e72996 on white: 4.07:1
AA ✗ fail · AA-large ✓ · AAA ✗
Aa
#e72996 on black: 5.16:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red90.6%
Green16.1%
Blue58.8%
CMYK percentages
Cyan0.0%
Magenta82.3%
Yellow35.1%
Key (black)9.4%
Color previews
#e72996 text on a black background
contrast 5.16:1
Card sample
#e72996 text on a white background
contrast 4.07:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #e72996;
Background color
Panel with #e72996 background
background-color: #e72996;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #e72996;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(231, 41, 150, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(231, 41, 150, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e72996; background: linear-gradient(135deg, #e72996, #E73B29);