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#e77cc5

a light, vivid magenta / pink · warm · closest name: Hot Pink

RGB
231, 124, 197
HSL
319°, 69%, 70%
CMYK
0, 46, 15, 9
Luminance
0.3544

At a glance

Every number on this page in one read: what #e77cc5 is made of, how bright it looks, and which way it leans.

Hex
#e77cc5
Hue
319°
magenta / pink
Saturation
69%
vivid
Lightness
70%
light
Brightness
91%
HSV value
Perceived
67%
weighted brightness
Luminance
0.3544
WCAG relative
Temperature
Warm
39/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
8.09:1
Closest name
Hot Pink
ΔE2000 6.2
Where it sits
Hue319° of 360°
Saturation69%
Lightness70%
Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#e77cc5
RGBrgb(231, 124, 197)
HSLhsl(319, 69%, 70%)
CMYKcmyk(0%, 46%, 15%, 9%)
LABlab(66.1 50.4 -19.7)
LCHlch(66.1 54.1 338.7)
OKLCHoklch(0.728 0.157 340.5)
Decimal15170757
Display P3color(display-p3 0.906 0.486 0.773)

Copy-ready code

/* CSS */
color: #e77cc5;
background-color: #e77cc5;
/* Tailwind (arbitrary) */
class="text-[#e77cc5] bg-[#e77cc5]"
/* SCSS */
$brand: #e77cc5;
/* SwiftUI */
Color(red: 0.906, green: 0.486, blue: 0.773)
/* Android */
Color.parseColor("#e77cc5")
/* Flutter */
Color(0xFFE77CC5)
/* Python / OpenCV (BGR) */
(197, 124, 231)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #e77cc5 · 8.09:1
Use #000000AAA at every size.
Aa
White text · 2.60:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.09:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #e77cc5 as text scores 2.60:1 on white and 8.09:1 on black.

Accessibility — WCAG contrast

Aa
#e77cc5 on white: 2.60:1
AA ✗ fail · AA-large · AAA
Aa
#e77cc5 on black: 8.09:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #8196C8
deuteranopia · #9EA7C2
tritanopia · #F27E98

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #e77cc5 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF3F9
#F8E7F3
#F2CAE5
#EEA0D5
#e77cc5
#DC41AB
#CF2699
#AC2080
#8A1966
#64164B
#3F0E2F
Base = 400Lightest = 50 · #FBF3F9Darkest = 950 · #3F0E2F
:root {
  --brand-50: #FBF3F9;
  --brand-100: #F8E7F3;
  --brand-200: #F2CAE5;
  --brand-300: #EEA0D5;
  --brand-400: #e77cc5;
  --brand-500: #DC41AB;
  --brand-600: #CF2699;
  --brand-700: #AC2080;
  --brand-800: #8A1966;
  --brand-900: #64164B;
  --brand-950: #3F0E2F;
  --brand: #e77cc5;
  --brand-ink: #000000;
}

Colors that work with #e77cc5

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DE
Hairlines and dividers
Muted text#9B4B81
Captions on the surface
Accent#1CB026
Second voice, not a rival
Dark variant#6C1450
Hover, pressed, headers
Light variant#FBE9F5
Selected rows, tints
Dark surface#24141F
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #e77cc5

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#7CE79E
Analogous left#D47CE7
Analogous right#E77C8F
Split-complement 1#8FE77C
Split-complement 2#7CE7D4
Triadic 1#C5E77C
Triadic 2#7CC5E7
Tetradic#E7D47C

RGB percentages

Red90.6%
Green48.6%
Blue77.3%

CMYK percentages

Cyan0.0%
Magenta46.3%
Yellow14.7%
Key (black)9.4%

Color previews

#e77cc5 text on a black background

contrast 8.09:1

Card sample

#e77cc5 text on a white background

contrast 2.60:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #e77cc5;
Background color
Panel with #e77cc5 background
background-color: #e77cc5;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #e77cc5;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(231, 124, 197, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(231, 124, 197, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e77cc5;
background: linear-gradient(135deg, #e77cc5, #E77C7E);

Monochromatic scale

Palettes built from #e77cc5

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#e77cc5 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#e77cc5, answered

What color is #e77cc5?

#e77cc5 is a light vivid magenta / pink, closest to Hot Pink (ΔE2000 6.2). It sits at 319° on the hue wheel with 69% saturation and 70% lightness, which reads as warm.

What is the RGB value of #e77cc5?

rgb(231, 124, 197) — 231 red, 124 green and 197 blue out of 255, or 90.6% / 48.6% / 77.3% by channel.

Is #e77cc5 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3544 and perceived brightness is 67%, so black text on it reaches 8.09:1.

Should I use black or white text on #e77cc5?

Black. It scores 8.09:1 against #e77cc5, versus 2.60:1 for white — AAA at any size.

What is the complementary color of #e77cc5?

#7CE79E sits directly opposite on the wheel. Softer options are the split-complements #8FE77C and #7CE7D4, which give the same contrast with far less vibration.

What colors go well with #e77cc5?

For interface work: #FAF4F8 as the surface, #EDC0DE for borders, #9B4B81 for secondary text, #1CB026 as an accent and #6C1450 for hover and pressed states. For a palette, the analogous pair #D47CE7 and #E77C8F stays calm, while #7CE79E is the loudest partner.

What is #e77cc5 in CMYK for printing?

cmyk(0%, 46%, 15%, 9%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #e77cc5 warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #E77C9E; nudged cooler, #E37AE9.

Work with #e77cc5 in the Color Lab