#e77da0
a light, vivid magenta / pink · warm · closest name: plum
RGB
231, 125, 160
HSL
340°, 69%, 70%
CMYK
0, 46, 31, 9
Luminance
0.3419
Every format
| HEX | #e77da0 |
| RGB | rgb(231, 125, 160) |
| HSL | hsl(340, 69%, 70%) |
| CMYK | cmyk(0%, 46%, 31%, 9%) |
| LAB | lab(65.1 44.7 -0.2) |
| LCH | lch(65.1 44.7 359.7) |
| OKLCH | oklch(0.717 0.136 0.0) |
Copy-ready code
/* CSS */
color: #e77da0;
background-color: #e77da0;
/* Tailwind (arbitrary) */
class="text-[#e77da0] bg-[#e77da0]"
/* SCSS */
$brand: #e77da0;
/* SwiftUI */
Color(red: 0.906, green: 0.490, blue: 0.627)
/* Android */
Color.parseColor("#e77da0")Accessibility — WCAG contrast
Aa
#e77da0 on white: 2.68:1
AA ✗ fail · AA-large ✗ · AAA ✗
Aa
#e77da0 on black: 7.84:1
AA ✓ pass · AA-large ✓ · AAA ✓
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red90.6%
Green49.0%
Blue62.7%
CMYK percentages
Cyan0.0%
Magenta45.9%
Yellow30.7%
Key (black)9.4%
Color previews
#e77da0 text on a black background
contrast 7.84:1
Card sample
#e77da0 text on a white background
contrast 2.68:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #e77da0;
Background color
Panel with #e77da0 background
background-color: #e77da0;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #e77da0;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(231, 125, 160, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(231, 125, 160, 0.45);
Border & gradient
Gradient panel
border: 3px solid #e77da0; background: linear-gradient(135deg, #e77da0, #E7A17D);