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#eb301e

a balanced, electric red · warm · closest name: Red

RGB
235, 48, 30
HSL
5°, 84%, 52%
CMYK
0, 80, 87, 8
Luminance
0.1987

At a glance

Every number on this page in one read: what #eb301e is made of, how bright it looks, and which way it leans.

Hex
#eb301e
Hue
red
Saturation
84%
electric
Lightness
52%
balanced
Brightness
92%
HSV value
Perceived
53%
weighted brightness
Luminance
0.1987
WCAG relative
Temperature
Warm
14/100 cool
Color family
Red
Tone
Electric
Best ink
Black
4.97:1
Closest name
Red
ΔE2000 3.6
Where it sits
Hue5° of 360°
Saturation84%
Lightness52%
Temperature
Warm ← → Cool14% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#eb301e
RGBrgb(235, 48, 30)
HSLhsl(5, 84%, 52%)
CMYKcmyk(0%, 80%, 87%, 8%)
LABlab(51.7 68.5 55.0)
LCHlch(51.7 87.9 38.8)
OKLCHoklch(0.610 0.223 30.1)
Decimal15413278
Display P3color(display-p3 0.922 0.188 0.118)

Copy-ready code

/* CSS */
color: #eb301e;
background-color: #eb301e;
/* Tailwind (arbitrary) */
class="text-[#eb301e] bg-[#eb301e]"
/* SCSS */
$brand: #eb301e;
/* SwiftUI */
Color(red: 0.922, green: 0.188, blue: 0.118)
/* Android */
Color.parseColor("#eb301e")
/* Flutter */
Color(0xFFEB301E)
/* Python / OpenCV (BGR) */
(30, 48, 235)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #eb301e · 4.97:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 4.22:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.97:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #eb301e as text scores 4.22:1 on white and 4.97:1 on black.

Accessibility — WCAG contrast

Aa
#eb301e on white: 4.22:1
AA ✗ fail · AA-large · AAA
Aa
#eb301e on black: 4.97:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #6E6118
deuteranopia · #9B8A0D
tritanopia · #FF002F

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #eb301e is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3F2
#FAE7E6
#F6CAC5
#F6A098
#F17164
#eb301e
#E12614
#BB2011
#96190D
#6C160E
#440E09
Base = 500Lightest = 50 · #FCF3F2Darkest = 950 · #440E09
:root {
  --brand-50: #FCF3F2;
  --brand-100: #FAE7E6;
  --brand-200: #F6CAC5;
  --brand-300: #F6A098;
  --brand-400: #F17164;
  --brand-500: #eb301e;
  --brand-600: #E12614;
  --brand-700: #BB2011;
  --brand-800: #96190D;
  --brand-900: #6C160E;
  --brand-950: #440E09;
  --brand: #eb301e;
  --brand-ink: #000000;
}

Colors that work with #eb301e

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F4
Tinted page background
Border#EDC4C0
Hairlines and dividers
Muted text#9B524B
Captions on the surface
Accent#0CC0A2
Second voice, not a rival
Dark variant#75140A
Hover, pressed, headers
Light variant#FDE9E8
Selected rows, tints
Dark surface#241514
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #eb301e

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#1ED9EB
Analogous left#EB1E73
Analogous right#EB971E
Split-complement 1#1EEB97
Split-complement 2#1E73EB
Triadic 1#1EEB30
Triadic 2#301EEB
Tetradic#73EB1E

RGB percentages

Red92.2%
Green18.8%
Blue11.8%

CMYK percentages

Cyan0.0%
Magenta79.6%
Yellow87.2%
Key (black)7.8%

Color previews

#eb301e text on a black background

contrast 4.97:1

Card sample

#eb301e text on a white background

contrast 4.22:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #eb301e;
Background color
Panel with #eb301e background
background-color: #eb301e;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #eb301e;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(235, 48, 30, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(235, 48, 30, 0.45);
Border & gradient
Gradient panel
border: 3px solid #eb301e;
background: linear-gradient(135deg, #eb301e, #EBB91E);

Monochromatic scale

Palettes built from #eb301e

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#eb301e in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#eb301e, answered

What color is #eb301e?

#eb301e is a balanced electric red, closest to Red (ΔE2000 3.6). It sits at 5° on the hue wheel with 84% saturation and 52% lightness, which reads as warm.

What is the RGB value of #eb301e?

rgb(235, 48, 30) — 235 red, 48 green and 30 blue out of 255, or 92.2% / 18.8% / 11.8% by channel.

Is #eb301e a light or a dark color?

It is a mid-tone. Relative luminance is 0.1987 and perceived brightness is 53%, so black text on it reaches 4.97:1.

Should I use black or white text on #eb301e?

Black. It scores 4.97:1 against #eb301e, versus 4.22:1 for white — AA at any size.

What is the complementary color of #eb301e?

#1ED9EB sits directly opposite on the wheel. Softer options are the split-complements #1EEB97 and #1E73EB, which give the same contrast with far less vibration.

What colors go well with #eb301e?

For interface work: #FAF5F4 as the surface, #EDC4C0 for borders, #9B524B for secondary text, #0CC0A2 as an accent and #75140A for hover and pressed states. For a palette, the analogous pair #EB1E73 and #EB971E stays calm, while #1ED9EB is the loudest partner.

What is #eb301e in CMYK for printing?

cmyk(0%, 80%, 87%, 8%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #eb301e warm or cool?

Warm — it scores 14 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EB551E; nudged cooler, #ED1C56.

Work with #eb301e in the Color Lab