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#ed90df

a light, vivid magenta / pink · neutral · closest name: Violet

RGB
237, 144, 223
HSL
309°, 72%, 75%
CMYK
0, 39, 6, 7
Luminance
0.4328

At a glance

Every number on this page in one read: what #ed90df is made of, how bright it looks, and which way it leans.

Hex
#ed90df
Hue
309°
magenta / pink
Saturation
72%
vivid
Lightness
75%
light
Brightness
93%
HSV value
Perceived
73%
weighted brightness
Luminance
0.4328
WCAG relative
Temperature
Neutral
45/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
Black
9.66:1
Closest name
Violet
ΔE2000 4.7
Where it sits
Hue309° of 360°
Saturation72%
Lightness75%
Temperature
Warm ← → Cool45% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#ed90df
RGBrgb(237, 144, 223)
HSLhsl(309, 72%, 75%)
CMYKcmyk(0%, 39%, 6%, 7%)
LABlab(71.8 46.4 -25.4)
LCHlch(71.8 52.9 331.3)
OKLCHoklch(0.775 0.149 332.6)
Decimal15569119
Display P3color(display-p3 0.929 0.565 0.875)

Copy-ready code

/* CSS */
color: #ed90df;
background-color: #ed90df;
/* Tailwind (arbitrary) */
class="text-[#ed90df] bg-[#ed90df]"
/* SCSS */
$brand: #ed90df;
/* SwiftUI */
Color(red: 0.929, green: 0.565, blue: 0.875)
/* Android */
Color.parseColor("#ed90df")
/* Flutter */
Color(0xFFED90DF)
/* Python / OpenCV (BGR) */
(223, 144, 237)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ed90df · 9.66:1
Use #000000AAA at every size.
Aa
White text · 2.17:1
AA fail · AA large fail · AAA fail
Aa
Black text · 9.66:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #ed90df as text scores 2.17:1 on white and 9.66:1 on black.

Accessibility — WCAG contrast

Aa
#ed90df on white: 2.17:1
AA ✗ fail · AA-large · AAA
Aa
#ed90df on black: 9.66:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #8EA8E2
deuteranopia · #A6B5DC
tritanopia · #F595AE

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ed90df is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3FA
#F8E7F6
#F3C9ED
#ed90df
#E86ED5
#E03EC7
#D322B8
#B01C99
#8C177B
#66155A
#400D38
Base = 300Lightest = 50 · #FCF3FADarkest = 950 · #400D38
:root {
  --brand-50: #FCF3FA;
  --brand-100: #F8E7F6;
  --brand-200: #F3C9ED;
  --brand-300: #ed90df;
  --brand-400: #E86ED5;
  --brand-500: #E03EC7;
  --brand-600: #D322B8;
  --brand-700: #B01C99;
  --brand-800: #8C177B;
  --brand-900: #66155A;
  --brand-950: #400D38;
  --brand: #ed90df;
  --brand-ink: #000000;
}

Colors that work with #ed90df

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F9
Tinted page background
Border#EDC0E6
Hairlines and dividers
Muted text#9B4B8F
Captions on the surface
Accent#28B418
Second voice, not a rival
Dark variant#6E1260
Hover, pressed, headers
Light variant#FBE9F9
Selected rows, tints
Dark surface#241422
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #ed90df

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#90ED9E
Analogous left#CC90ED
Analogous right#ED90B1
Split-complement 1#B1ED90
Split-complement 2#90EDCC
Triadic 1#DFED90
Triadic 2#90DFED
Tetradic#EDCC90

RGB percentages

Red92.9%
Green56.5%
Blue87.5%

CMYK percentages

Cyan0.0%
Magenta39.2%
Yellow5.9%
Key (black)7.1%

Color previews

#ed90df text on a black background

contrast 9.66:1

Card sample

#ed90df text on a white background

contrast 2.17:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ed90df;
Background color
Panel with #ed90df background
background-color: #ed90df;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ed90df;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(237, 144, 223, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(237, 144, 223, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ed90df;
background: linear-gradient(135deg, #ed90df, #ED90A1);

Monochromatic scale

Palettes built from #ed90df

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ed90df in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Converts to four-color process without much drama. Proof it anyway.

#ed90df, answered

What color is #ed90df?

#ed90df is a light vivid magenta / pink, closest to Violet (ΔE2000 4.7). It sits at 309° on the hue wheel with 72% saturation and 75% lightness, which reads as neutral.

What is the RGB value of #ed90df?

rgb(237, 144, 223) — 237 red, 144 green and 223 blue out of 255, or 92.9% / 56.5% / 87.5% by channel.

Is #ed90df a light or a dark color?

It is a mid-tone. Relative luminance is 0.4328 and perceived brightness is 73%, so black text on it reaches 9.66:1.

Should I use black or white text on #ed90df?

Black. It scores 9.66:1 against #ed90df, versus 2.17:1 for white — AAA at any size.

What is the complementary color of #ed90df?

#90ED9E sits directly opposite on the wheel. Softer options are the split-complements #B1ED90 and #90EDCC, which give the same contrast with far less vibration.

What colors go well with #ed90df?

For interface work: #FAF4F9 as the surface, #EDC0E6 for borders, #9B4B8F for secondary text, #28B418 as an accent and #6E1260 for hover and pressed states. For a palette, the analogous pair #CC90ED and #ED90B1 stays calm, while #90ED9E is the loudest partner.

What is #ed90df in CMYK for printing?

cmyk(0%, 39%, 6%, 7%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #ed90df warm or cool?

Neutral — it scores 45 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #ED90BD; nudged cooler, #DA8FEE.

Work with #ed90df in the Color Lab