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#ef1d38

a balanced, electric red · warm · closest name: Crimson

RGB
239, 29, 56
HSL
352°, 87%, 53%
CMYK
0, 88, 77, 6
Luminance
0.1951

At a glance

Every number on this page in one read: what #ef1d38 is made of, how bright it looks, and which way it leans.

Hex
#ef1d38
Hue
352°
red
Saturation
87%
electric
Lightness
53%
balanced
Brightness
94%
HSV value
Perceived
53%
weighted brightness
Luminance
0.1951
WCAG relative
Temperature
Warm
21/100 cool
Color family
Red
Tone
Electric
Best ink
Black
4.90:1
Closest name
Crimson
ΔE2000 5.3
Where it sits
Hue352° of 360°
Saturation87%
Lightness53%
Temperature
Warm ← → Cool21% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#ef1d38
RGBrgb(239, 29, 56)
HSLhsl(352, 87%, 53%)
CMYKcmyk(0%, 88%, 77%, 6%)
LABlab(51.3 74.2 41.8)
LCHlch(51.3 85.2 29.4)
OKLCHoklch(0.609 0.234 23.1)
Decimal15670584
Display P3color(display-p3 0.937 0.114 0.220)

Copy-ready code

/* CSS */
color: #ef1d38;
background-color: #ef1d38;
/* Tailwind (arbitrary) */
class="text-[#ef1d38] bg-[#ef1d38]"
/* SCSS */
$brand: #ef1d38;
/* SwiftUI */
Color(red: 0.937, green: 0.114, blue: 0.220)
/* Android */
Color.parseColor("#ef1d38")
/* Flutter */
Color(0xFFEF1D38)
/* Python / OpenCV (BGR) */
(56, 29, 239)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #ef1d38 · 4.90:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 4.28:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.90:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #ef1d38 as text scores 4.28:1 on white and 4.90:1 on black.

Accessibility — WCAG contrast

Aa
#ef1d38 on white: 4.28:1
AA ✗ fail · AA-large · AAA
Aa
#ef1d38 on black: 4.90:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #675E37
deuteranopia · #99892F
tritanopia · #FF002B

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #ef1d38 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF2F3
#FAE5E8
#F7C4CB
#F896A3
#F46275
#ef1d38
#E5102B
#BF0D24
#980B1D
#6E0C19
#450810
Base = 500Lightest = 50 · #FDF2F3Darkest = 950 · #450810
:root {
  --brand-50: #FDF2F3;
  --brand-100: #FAE5E8;
  --brand-200: #F7C4CB;
  --brand-300: #F896A3;
  --brand-400: #F46275;
  --brand-500: #ef1d38;
  --brand-600: #E5102B;
  --brand-700: #BF0D24;
  --brand-800: #980B1D;
  --brand-900: #6E0C19;
  --brand-950: #450810;
  --brand: #ef1d38;
  --brand-ink: #000000;
}

Colors that work with #ef1d38

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F5
Tinted page background
Border#EDC0C6
Hairlines and dividers
Muted text#9B4B55
Captions on the surface
Accent#09C37D
Second voice, not a rival
Dark variant#770817
Hover, pressed, headers
Light variant#FDE7EA
Selected rows, tints
Dark surface#241416
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #ef1d38

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#1DEFD4
Analogous left#EF1DA1
Analogous right#EF6B1D
Split-complement 1#1DEF6B
Split-complement 2#1DA1EF
Triadic 1#38EF1D
Triadic 2#1D38EF
Tetradic#A1EF1D

RGB percentages

Red93.7%
Green11.4%
Blue22.0%

CMYK percentages

Cyan0.0%
Magenta87.9%
Yellow76.6%
Key (black)6.3%

Color previews

#ef1d38 text on a black background

contrast 4.90:1

Card sample

#ef1d38 text on a white background

contrast 4.28:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #ef1d38;
Background color
Panel with #ef1d38 background
background-color: #ef1d38;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #ef1d38;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(239, 29, 56, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(239, 29, 56, 0.45);
Border & gradient
Gradient panel
border: 3px solid #ef1d38;
background: linear-gradient(135deg, #ef1d38, #EF8E1D);

Monochromatic scale

Palettes built from #ef1d38

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#ef1d38 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#ef1d38, answered

What color is #ef1d38?

#ef1d38 is a balanced electric red, closest to Crimson (ΔE2000 5.3). It sits at 352° on the hue wheel with 87% saturation and 53% lightness, which reads as warm.

What is the RGB value of #ef1d38?

rgb(239, 29, 56) — 239 red, 29 green and 56 blue out of 255, or 93.7% / 11.4% / 22% by channel.

Is #ef1d38 a light or a dark color?

It is a mid-tone. Relative luminance is 0.1951 and perceived brightness is 53%, so black text on it reaches 4.90:1.

Should I use black or white text on #ef1d38?

Black. It scores 4.90:1 against #ef1d38, versus 4.28:1 for white — AA at any size.

What is the complementary color of #ef1d38?

#1DEFD4 sits directly opposite on the wheel. Softer options are the split-complements #1DEF6B and #1DA1EF, which give the same contrast with far less vibration.

What colors go well with #ef1d38?

For interface work: #FAF4F5 as the surface, #EDC0C6 for borders, #9B4B55 for secondary text, #09C37D as an accent and #770817 for hover and pressed states. For a palette, the analogous pair #EF1DA1 and #EF6B1D stays calm, while #1DEFD4 is the loudest partner.

What is #ef1d38 in CMYK for printing?

cmyk(0%, 88%, 77%, 6%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #ef1d38 warm or cool?

Warm — it scores 21 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #EF411D; nudged cooler, #F11A85.

Work with #ef1d38 in the Color Lab