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#f013ab

a balanced, electric magenta / pink · warm · closest name: Deep Pink

RGB
240, 19, 171
HSL
319°, 88%, 51%
CMYK
0, 92, 29, 6
Luminance
0.2193

At a glance

Every number on this page in one read: what #f013ab is made of, how bright it looks, and which way it leans.

Hex
#f013ab
Hue
319°
magenta / pink
Saturation
88%
electric
Lightness
51%
balanced
Brightness
94%
HSV value
Perceived
57%
weighted brightness
Luminance
0.2193
WCAG relative
Temperature
Warm
40/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
5.39:1
Closest name
Deep Pink
ΔE2000 6.4
Where it sits
Hue319° of 360°
Saturation88%
Lightness51%
Temperature
Warm ← → Cool40% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#f013ab
RGBrgb(240, 19, 171)
HSLhsl(319, 88%, 51%)
CMYKcmyk(0%, 92%, 29%, 6%)
LABlab(54.0 83.8 -23.2)
LCHlch(54.0 87.0 344.5)
OKLCHoklch(0.638 0.264 346.5)
Decimal15733675
Display P3color(display-p3 0.941 0.075 0.671)

Copy-ready code

/* CSS */
color: #f013ab;
background-color: #f013ab;
/* Tailwind (arbitrary) */
class="text-[#f013ab] bg-[#f013ab]"
/* SCSS */
$brand: #f013ab;
/* SwiftUI */
Color(red: 0.941, green: 0.075, blue: 0.671)
/* Android */
Color.parseColor("#f013ab")
/* Flutter */
Color(0xFFF013AB)
/* Python / OpenCV (BGR) */
(171, 19, 240)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f013ab · 5.39:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.90:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.39:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #f013ab as text scores 3.90:1 on white and 5.39:1 on black.

Accessibility — WCAG contrast

Aa
#f013ab on white: 3.90:1
AA ✗ fail · AA-large · AAA
Aa
#f013ab on black: 5.39:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #436AAE
deuteranopia · #858DA7
tritanopia · #FF0066

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f013ab is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF2F9
#FAE5F4
#F8C4E8
#F896D9
#F561C7
#F22CB4
#f013ab
#C00C88
#990A6D
#6F0C50
#450732
Base = 600Lightest = 50 · #FDF2F9Darkest = 950 · #450732
:root {
  --brand-50: #FDF2F9;
  --brand-100: #FAE5F4;
  --brand-200: #F8C4E8;
  --brand-300: #F896D9;
  --brand-400: #F561C7;
  --brand-500: #F22CB4;
  --brand-600: #f013ab;
  --brand-700: #C00C88;
  --brand-800: #990A6D;
  --brand-900: #6F0C50;
  --brand-950: #450732;
  --brand: #f013ab;
  --brand-ink: #000000;
}

Colors that work with #f013ab

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F9
Tinted page background
Border#EDC0DF
Hairlines and dividers
Muted text#9B4B82
Captions on the surface
Accent#08C413
Second voice, not a rival
Dark variant#780855
Hover, pressed, headers
Light variant#FDE7F6
Selected rows, tints
Dark surface#24141F
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #f013ab

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#13F058
Analogous left#C613F0
Analogous right#F0133D
Split-complement 1#3DF013
Split-complement 2#13F0C6
Triadic 1#ABF013
Triadic 2#13ABF0
Tetradic#F0C613

RGB percentages

Red94.1%
Green7.5%
Blue67.1%

CMYK percentages

Cyan0.0%
Magenta92.1%
Yellow28.8%
Key (black)5.9%

Color previews

#f013ab text on a black background

contrast 5.39:1

Card sample

#f013ab text on a white background

contrast 3.90:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #f013ab;
Background color
Panel with #f013ab background
background-color: #f013ab;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f013ab;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(240, 19, 171, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(240, 19, 171, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f013ab;
background: linear-gradient(135deg, #f013ab, #F01318);

Monochromatic scale

Palettes built from #f013ab

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f013ab in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#f013ab, answered

What color is #f013ab?

#f013ab is a balanced electric magenta / pink, closest to Deep Pink (ΔE2000 6.4). It sits at 319° on the hue wheel with 88% saturation and 51% lightness, which reads as warm.

What is the RGB value of #f013ab?

rgb(240, 19, 171) — 240 red, 19 green and 171 blue out of 255, or 94.1% / 7.5% / 67.1% by channel.

Is #f013ab a light or a dark color?

It is a mid-tone. Relative luminance is 0.2193 and perceived brightness is 57%, so black text on it reaches 5.39:1.

Should I use black or white text on #f013ab?

Black. It scores 5.39:1 against #f013ab, versus 3.90:1 for white — AA at any size.

What is the complementary color of #f013ab?

#13F058 sits directly opposite on the wheel. Softer options are the split-complements #3DF013 and #13F0C6, which give the same contrast with far less vibration.

What colors go well with #f013ab?

For interface work: #FAF4F9 as the surface, #EDC0DF for borders, #9B4B82 for secondary text, #08C413 as an accent and #780855 for hover and pressed states. For a palette, the analogous pair #C613F0 and #F0133D stays calm, while #13F058 is the loudest partner.

What is #f013ab in CMYK for printing?

cmyk(0%, 92%, 29%, 6%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f013ab warm or cool?

Warm — it scores 40 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F0135A; nudged cooler, #E611F2.

Work with #f013ab in the Color Lab