Skip to content

#f04497

a balanced, electric magenta / pink · warm · closest name: Deep Pink

RGB
240, 68, 151
HSL
331°, 85%, 60%
CMYK
0, 72, 37, 6
Luminance
0.2489

At a glance

Every number on this page in one read: what #f04497 is made of, how bright it looks, and which way it leans.

Hex
#f04497
Hue
331°
magenta / pink
Saturation
85%
electric
Lightness
60%
balanced
Brightness
94%
HSV value
Perceived
59%
weighted brightness
Luminance
0.2489
WCAG relative
Temperature
Warm
33/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
5.98:1
Closest name
Deep Pink
ΔE2000 3.2
Where it sits
Hue331° of 360°
Saturation85%
Lightness60%
Temperature
Warm ← → Cool33% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#f04497
RGBrgb(240, 68, 151)
HSLhsl(331, 85%, 60%)
CMYKcmyk(0%, 72%, 37%, 6%)
LABlab(57.0 71.0 -6.8)
LCHlch(57.0 71.4 354.5)
OKLCHoklch(0.658 0.219 355.5)
Decimal15746199
Display P3color(display-p3 0.941 0.267 0.592)

Copy-ready code

/* CSS */
color: #f04497;
background-color: #f04497;
/* Tailwind (arbitrary) */
class="text-[#f04497] bg-[#f04497]"
/* SCSS */
$brand: #f04497;
/* SwiftUI */
Color(red: 0.941, green: 0.267, blue: 0.592)
/* Android */
Color.parseColor("#f04497")
/* Flutter */
Color(0xFFF04497)
/* Python / OpenCV (BGR) */
(151, 68, 240)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f04497 · 5.98:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.51:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.98:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #f04497 as text scores 3.51:1 on white and 5.98:1 on black.

Accessibility — WCAG contrast

Aa
#f04497 on white: 3.51:1
AA ✗ fail · AA-large · AAA
Aa
#f04497 on black: 5.98:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #657499
deuteranopia · #959493
tritanopia · #FF3168

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f04497 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF2F7
#FAE5EF
#F7C5DD
#F797C5
#F263A8
#f04497
#E31277
#BD0F63
#970C4F
#6D0D3C
#440825
Base = 500Lightest = 50 · #FCF2F7Darkest = 950 · #440825
:root {
  --brand-50: #FCF2F7;
  --brand-100: #FAE5EF;
  --brand-200: #F7C5DD;
  --brand-300: #F797C5;
  --brand-400: #F263A8;
  --brand-500: #f04497;
  --brand-600: #E31277;
  --brand-700: #BD0F63;
  --brand-800: #970C4F;
  --brand-900: #6D0D3C;
  --brand-950: #440825;
  --brand: #f04497;
  --brand-ink: #000000;
}

Colors that work with #f04497

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#EDC0D5
Hairlines and dividers
Muted text#9B4B71
Captions on the surface
Accent#0BC13C
Second voice, not a rival
Dark variant#76093E
Hover, pressed, headers
Light variant#FDE7F2
Selected rows, tints
Dark surface#24141C
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #f04497

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#44F09D
Analogous left#F044ED
Analogous right#F04744
Split-complement 1#44F047
Split-complement 2#44EDF0
Triadic 1#97F044
Triadic 2#4497F0
Tetradic#EDF044

RGB percentages

Red94.1%
Green26.7%
Blue59.2%

CMYK percentages

Cyan0.0%
Magenta71.7%
Yellow37.1%
Key (black)5.9%

Color previews

#f04497 text on a black background

contrast 5.98:1

Card sample

#f04497 text on a white background

contrast 3.51:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #f04497;
Background color
Panel with #f04497 background
background-color: #f04497;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f04497;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(240, 68, 151, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(240, 68, 151, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f04497;
background: linear-gradient(135deg, #f04497, #F06444);

Monochromatic scale

Palettes built from #f04497

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f04497 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#f04497, answered

What color is #f04497?

#f04497 is a balanced electric magenta / pink, closest to Deep Pink (ΔE2000 3.2). It sits at 331° on the hue wheel with 85% saturation and 60% lightness, which reads as warm.

What is the RGB value of #f04497?

rgb(240, 68, 151) — 240 red, 68 green and 151 blue out of 255, or 94.1% / 26.7% / 59.2% by channel.

Is #f04497 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2489 and perceived brightness is 59%, so black text on it reaches 5.98:1.

Should I use black or white text on #f04497?

Black. It scores 5.98:1 against #f04497, versus 3.51:1 for white — AA at any size.

What is the complementary color of #f04497?

#44F09D sits directly opposite on the wheel. Softer options are the split-complements #44F047 and #44EDF0, which give the same contrast with far less vibration.

What colors go well with #f04497?

For interface work: #FAF4F7 as the surface, #EDC0D5 for borders, #9B4B71 for secondary text, #0BC13C as an accent and #76093E for hover and pressed states. For a palette, the analogous pair #F044ED and #F04744 stays calm, while #44F09D is the loudest partner.

What is #f04497 in CMYK for printing?

cmyk(0%, 72%, 37%, 6%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f04497 warm or cool?

Warm — it scores 33 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F04458; nudged cooler, #F242D8.

Work with #f04497 in the Color Lab