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#f09af3

a light, electric magenta / pink · neutral · closest name: Violet

RGB
240, 154, 243
HSL
298°, 79%, 78%
CMYK
1, 37, 0, 5
Luminance
0.4811

At a glance

Every number on this page in one read: what #f09af3 is made of, how bright it looks, and which way it leans.

Hex
#f09af3
Hue
298°
magenta / pink
Saturation
79%
electric
Lightness
78%
light
Brightness
95%
HSV value
Perceived
76%
weighted brightness
Luminance
0.4811
WCAG relative
Temperature
Neutral
51/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
10.62:1
Closest name
Violet
ΔE2000 5.1
Where it sits
Hue298° of 360°
Saturation79%
Lightness78%
Temperature
Warm ← → Cool51% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#f09af3
RGBrgb(240, 154, 243)
HSLhsl(298, 79%, 78%)
CMYKcmyk(1%, 37%, 0%, 5%)
LABlab(74.9 45.7 -31.5)
LCHlch(74.9 55.5 325.4)
OKLCHoklch(0.802 0.152 325.7)
Decimal15768307
Display P3color(display-p3 0.941 0.604 0.953)

Copy-ready code

/* CSS */
color: #f09af3;
background-color: #f09af3;
/* Tailwind (arbitrary) */
class="text-[#f09af3] bg-[#f09af3]"
/* SCSS */
$brand: #f09af3;
/* SwiftUI */
Color(red: 0.941, green: 0.604, blue: 0.953)
/* Android */
Color.parseColor("#f09af3")
/* Flutter */
Color(0xFFF09AF3)
/* Python / OpenCV (BGR) */
(243, 154, 240)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f09af3 · 10.62:1
Use #000000AAA at every size.
Aa
White text · 1.98:1
AA fail · AA large fail · AAA fail
Aa
Black text · 10.62:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f09af3 as text scores 1.98:1 on white and 10.62:1 on black.

Accessibility — WCAG contrast

Aa
#f09af3 on white: 1.98:1
AA ✗ fail · AA-large · AAA
Aa
#f09af3 on black: 10.62:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #92B2F6
deuteranopia · #A8BCF0
tritanopia · #F5A3BC

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f09af3 is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3FC
#F8E6F9
#F3C7F5
#f09af3
#E969ED
#E136E7
#D41ADB
#B116B6
#8E1192
#67116A
#400B42
Base = 300Lightest = 50 · #FCF3FCDarkest = 950 · #400B42
:root {
  --brand-50: #FCF3FC;
  --brand-100: #F8E6F9;
  --brand-200: #F3C7F5;
  --brand-300: #f09af3;
  --brand-400: #E969ED;
  --brand-500: #E136E7;
  --brand-600: #D41ADB;
  --brand-700: #B116B6;
  --brand-800: #8E1192;
  --brand-900: #67116A;
  --brand-950: #400B42;
  --brand: #f09af3;
  --brand-ink: #000000;
}

Colors that work with #f09af3

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4FA
Tinted page background
Border#EBC0ED
Hairlines and dividers
Muted text#984B9B
Captions on the surface
Accent#41BA12
Second voice, not a rival
Dark variant#6F0E72
Hover, pressed, headers
Light variant#FCE8FC
Selected rows, tints
Dark surface#241424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #f09af3

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#9DF39A
Analogous left#C39AF3
Analogous right#F39AC9
Split-complement 1#C9F39A
Split-complement 2#9AF3C3
Triadic 1#F3F09A
Triadic 2#9AF3F0
Tetradic#F3C39A

RGB percentages

Red94.1%
Green60.4%
Blue95.3%

CMYK percentages

Cyan1.2%
Magenta36.6%
Yellow0.0%
Key (black)4.7%

Color previews

#f09af3 text on a black background

contrast 10.62:1

Card sample

#f09af3 text on a white background

contrast 1.98:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #f09af3;
Background color
Panel with #f09af3 background
background-color: #f09af3;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f09af3;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(240, 154, 243, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(240, 154, 243, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f09af3;
background: linear-gradient(135deg, #f09af3, #F39ABA);

Monochromatic scale

Palettes built from #f09af3

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f09af3 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#f09af3, answered

What color is #f09af3?

#f09af3 is a light electric magenta / pink, closest to Violet (ΔE2000 5.1). It sits at 298° on the hue wheel with 79% saturation and 78% lightness, which reads as neutral.

What is the RGB value of #f09af3?

rgb(240, 154, 243) — 240 red, 154 green and 243 blue out of 255, or 94.1% / 60.4% / 95.3% by channel.

Is #f09af3 a light or a dark color?

It is a mid-tone. Relative luminance is 0.4811 and perceived brightness is 76%, so black text on it reaches 10.62:1.

Should I use black or white text on #f09af3?

Black. It scores 10.62:1 against #f09af3, versus 1.98:1 for white — AAA at any size.

What is the complementary color of #f09af3?

#9DF39A sits directly opposite on the wheel. Softer options are the split-complements #C9F39A and #9AF3C3, which give the same contrast with far less vibration.

What colors go well with #f09af3?

For interface work: #FAF4FA as the surface, #EBC0ED for borders, #984B9B for secondary text, #41BA12 as an accent and #6F0E72 for hover and pressed states. For a palette, the analogous pair #C39AF3 and #F39AC9 stays calm, while #9DF39A is the loudest partner.

What is #f09af3 in CMYK for printing?

cmyk(1%, 37%, 0%, 5%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f09af3 warm or cool?

Neutral — it scores 51 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F39AD5; nudged cooler, #D099F4.

Work with #f09af3 in the Color Lab