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#f31346

a balanced, electric red · warm · closest name: Crimson

RGB
243, 19, 70
HSL
346°, 90%, 51%
CMYK
0, 92, 71, 5
Luminance
0.1996

At a glance

Every number on this page in one read: what #f31346 is made of, how bright it looks, and which way it leans.

Hex
#f31346
Hue
346°
red
Saturation
90%
electric
Lightness
51%
balanced
Brightness
95%
HSV value
Perceived
53%
weighted brightness
Luminance
0.1996
WCAG relative
Temperature
Warm
24/100 cool
Color family
Red
Tone
Electric
Best ink
Black
4.99:1
Closest name
Crimson
ΔE2000 5
Where it sits
Hue346° of 360°
Saturation90%
Lightness51%
Temperature
Warm ← → Cool24% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#f31346
RGBrgb(243, 19, 70)
HSLhsl(346, 90%, 51%)
CMYKcmyk(0%, 92%, 71%, 5%)
LABlab(51.8 77.1 34.4)
LCHlch(51.8 84.4 24.1)
OKLCHoklch(0.615 0.241 19.1)
Decimal15930182
Display P3color(display-p3 0.953 0.075 0.275)

Copy-ready code

/* CSS */
color: #f31346;
background-color: #f31346;
/* Tailwind (arbitrary) */
class="text-[#f31346] bg-[#f31346]"
/* SCSS */
$brand: #f31346;
/* SwiftUI */
Color(red: 0.953, green: 0.075, blue: 0.275)
/* Android */
Color.parseColor("#f31346")
/* Flutter */
Color(0xFFF31346)
/* Python / OpenCV (BGR) */
(70, 19, 243)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f31346 · 4.99:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 4.21:1
AA fail · AA large pass · AAA fail
Aa
Black text · 4.99:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #f31346 as text scores 4.21:1 on white and 4.99:1 on black.

Accessibility — WCAG contrast

Aa
#f31346 on white: 4.21:1
AA ✗ fail · AA-large · AAA
Aa
#f31346 on black: 4.99:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #655F46
deuteranopia · #9A8B3F
tritanopia · #FF002E

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f31346 is pinned to step 600; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF2F4
#FBE5EA
#F8C3CF
#FA94AB
#F75F82
#F42958
#f31346
#C20A34
#9B082A
#700A22
#460615
Base = 600Lightest = 50 · #FDF2F4Darkest = 950 · #460615
:root {
  --brand-50: #FDF2F4;
  --brand-100: #FBE5EA;
  --brand-200: #F8C3CF;
  --brand-300: #FA94AB;
  --brand-400: #F75F82;
  --brand-500: #F42958;
  --brand-600: #f31346;
  --brand-700: #C20A34;
  --brand-800: #9B082A;
  --brand-900: #700A22;
  --brand-950: #460615;
  --brand: #f31346;
  --brand-ink: #000000;
}

Colors that work with #f31346

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F6
Tinted page background
Border#EDC0CA
Hairlines and dividers
Muted text#9B4B5D
Captions on the surface
Accent#06C66A
Second voice, not a rival
Dark variant#790620
Hover, pressed, headers
Light variant#FEE7EC
Selected rows, tints
Dark surface#241417
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #f31346

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#13F3C0
Analogous left#F313B6
Analogous right#F35013
Split-complement 1#13F350
Split-complement 2#13B6F3
Triadic 1#46F313
Triadic 2#1346F3
Tetradic#B6F313

RGB percentages

Red95.3%
Green7.5%
Blue27.5%

CMYK percentages

Cyan0.0%
Magenta92.2%
Yellow71.2%
Key (black)4.7%

Color previews

#f31346 text on a black background

contrast 4.99:1

Card sample

#f31346 text on a white background

contrast 4.21:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #f31346;
Background color
Panel with #f31346 background
background-color: #f31346;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f31346;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(243, 19, 70, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(243, 19, 70, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f31346;
background: linear-gradient(135deg, #f31346, #F37513);

Monochromatic scale

Palettes built from #f31346

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f31346 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#f31346, answered

What color is #f31346?

#f31346 is a balanced electric red, closest to Crimson (ΔE2000 5). It sits at 346° on the hue wheel with 90% saturation and 51% lightness, which reads as warm.

What is the RGB value of #f31346?

rgb(243, 19, 70) — 243 red, 19 green and 70 blue out of 255, or 95.3% / 7.5% / 27.5% by channel.

Is #f31346 a light or a dark color?

It is a mid-tone. Relative luminance is 0.1996 and perceived brightness is 53%, so black text on it reaches 4.99:1.

Should I use black or white text on #f31346?

Black. It scores 4.99:1 against #f31346, versus 4.21:1 for white — AA at any size.

What is the complementary color of #f31346?

#13F3C0 sits directly opposite on the wheel. Softer options are the split-complements #13F350 and #13B6F3, which give the same contrast with far less vibration.

What colors go well with #f31346?

For interface work: #FAF4F6 as the surface, #EDC0CA for borders, #9B4B5D for secondary text, #06C66A as an accent and #790620 for hover and pressed states. For a palette, the analogous pair #F313B6 and #F35013 stays calm, while #13F3C0 is the loudest partner.

What is #f31346 in CMYK for printing?

cmyk(0%, 92%, 71%, 5%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f31346 warm or cool?

Warm — it scores 24 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F32D13; nudged cooler, #F51199.

Work with #f31346 in the Color Lab