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#f35b49

a balanced, electric red · warm · closest name: Tomato

RGB
243, 91, 73
HSL
6°, 88%, 62%
CMYK
0, 63, 70, 5
Luminance
0.2702

At a glance

Every number on this page in one read: what #f35b49 is made of, how bright it looks, and which way it leans.

Hex
#f35b49
Hue
red
Saturation
88%
electric
Lightness
62%
balanced
Brightness
95%
HSV value
Perceived
60%
weighted brightness
Luminance
0.2702
WCAG relative
Temperature
Warm
13/100 cool
Color family
Red
Tone
Electric
Best ink
Black
6.40:1
Closest name
Tomato
ΔE2000 3.6
Where it sits
Hue6° of 360°
Saturation88%
Lightness62%
Temperature
Warm ← → Cool13% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#f35b49
RGBrgb(243, 91, 73)
HSLhsl(6, 88%, 62%)
CMYKcmyk(0%, 63%, 70%, 5%)
LABlab(59.0 57.3 41.2)
LCHlch(59.0 70.6 35.7)
OKLCHoklch(0.668 0.190 29.7)
Decimal15948617
Display P3color(display-p3 0.953 0.357 0.286)

Copy-ready code

/* CSS */
color: #f35b49;
background-color: #f35b49;
/* Tailwind (arbitrary) */
class="text-[#f35b49] bg-[#f35b49]"
/* SCSS */
$brand: #f35b49;
/* SwiftUI */
Color(red: 0.953, green: 0.357, blue: 0.286)
/* Android */
Color.parseColor("#f35b49")
/* Flutter */
Color(0xFFF35B49)
/* Python / OpenCV (BGR) */
(73, 91, 243)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f35b49 · 6.40:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.28:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.40:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #f35b49 as text scores 3.28:1 on white and 6.40:1 on black.

Accessibility — WCAG contrast

Aa
#f35b49 on white: 3.28:1
AA ✗ fail · AA-large · AAA
Aa
#f35b49 on black: 6.40:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #857946
deuteranopia · #AA9A44
tritanopia · #FF3658

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f35b49 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF3F2
#FAE7E5
#F8CAC4
#F8A096
#f35b49
#F1412D
#E6260F
#BF200D
#99190A
#6F160C
#450E07
Base = 400Lightest = 50 · #FDF3F2Darkest = 950 · #450E07
:root {
  --brand-50: #FDF3F2;
  --brand-100: #FAE7E5;
  --brand-200: #F8CAC4;
  --brand-300: #F8A096;
  --brand-400: #f35b49;
  --brand-500: #F1412D;
  --brand-600: #E6260F;
  --brand-700: #BF200D;
  --brand-800: #99190A;
  --brand-900: #6F160C;
  --brand-950: #450E07;
  --brand: #f35b49;
  --brand-ink: #000000;
}

Colors that work with #f35b49

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF5F4
Tinted page background
Border#EDC5C0
Hairlines and dividers
Muted text#9B534B
Captions on the surface
Accent#08C4A8
Second voice, not a rival
Dark variant#781408
Hover, pressed, headers
Light variant#FDE9E7
Selected rows, tints
Dark surface#241514
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #f35b49

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#49E1F3
Analogous left#F3498C
Analogous right#F3B049
Split-complement 1#49F3B0
Split-complement 2#498CF3
Triadic 1#49F35B
Triadic 2#5B49F3
Tetradic#8CF349

RGB percentages

Red95.3%
Green35.7%
Blue28.6%

CMYK percentages

Cyan0.0%
Magenta62.6%
Yellow70.0%
Key (black)4.7%

Color previews

#f35b49 text on a black background

contrast 6.40:1

Card sample

#f35b49 text on a white background

contrast 3.28:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #f35b49;
Background color
Panel with #f35b49 background
background-color: #f35b49;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f35b49;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(243, 91, 73, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(243, 91, 73, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f35b49;
background: linear-gradient(135deg, #f35b49, #F3CD49);

Monochromatic scale

Palettes built from #f35b49

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f35b49 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#f35b49, answered

What color is #f35b49?

#f35b49 is a balanced electric red, closest to Tomato (ΔE2000 3.6). It sits at 6° on the hue wheel with 88% saturation and 62% lightness, which reads as warm.

What is the RGB value of #f35b49?

rgb(243, 91, 73) — 243 red, 91 green and 73 blue out of 255, or 95.3% / 35.7% / 28.6% by channel.

Is #f35b49 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2702 and perceived brightness is 60%, so black text on it reaches 6.40:1.

Should I use black or white text on #f35b49?

Black. It scores 6.40:1 against #f35b49, versus 3.28:1 for white — AA at any size.

What is the complementary color of #f35b49?

#49E1F3 sits directly opposite on the wheel. Softer options are the split-complements #49F3B0 and #498CF3, which give the same contrast with far less vibration.

What colors go well with #f35b49?

For interface work: #FAF5F4 as the surface, #EDC5C0 for borders, #9B534B for secondary text, #08C4A8 as an accent and #781408 for hover and pressed states. For a palette, the analogous pair #F3498C and #F3B049 stays calm, while #49E1F3 is the loudest partner.

What is #f35b49 in CMYK for printing?

cmyk(0%, 63%, 70%, 5%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f35b49 warm or cool?

Warm — it scores 13 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F37A49; nudged cooler, #F54774.

Work with #f35b49 in the Color Lab