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#f36498

a light, electric magenta / pink · warm · closest name: Pale Violet Red

RGB
243, 100, 152
HSL
338°, 86%, 67%
CMYK
0, 59, 37, 5
Luminance
0.3044

At a glance

Every number on this page in one read: what #f36498 is made of, how bright it looks, and which way it leans.

Hex
#f36498
Hue
338°
magenta / pink
Saturation
86%
electric
Lightness
67%
light
Brightness
95%
HSV value
Perceived
63%
weighted brightness
Luminance
0.3044
WCAG relative
Temperature
Warm
29/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
7.09:1
Closest name
Pale Violet Red
ΔE2000 4.4
Where it sits
Hue338° of 360°
Saturation86%
Lightness67%
Temperature
Warm ← → Cool29% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#f36498
RGBrgb(243, 100, 152)
HSLhsl(338, 86%, 67%)
CMYKcmyk(0%, 59%, 37%, 5%)
LABlab(62.0 59.6 0.1)
LCHlch(62.0 59.6 0.1)
OKLCHoklch(0.696 0.182 0.3)
Decimal15951000
Display P3color(display-p3 0.953 0.392 0.596)

Copy-ready code

/* CSS */
color: #f36498;
background-color: #f36498;
/* Tailwind (arbitrary) */
class="text-[#f36498] bg-[#f36498]"
/* SCSS */
$brand: #f36498;
/* SwiftUI */
Color(red: 0.953, green: 0.392, blue: 0.596)
/* Android */
Color.parseColor("#f36498")
/* Flutter */
Color(0xFFF36498)
/* Python / OpenCV (BGR) */
(152, 100, 243)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #f36498 · 7.09:1
Use #000000AAA at every size.
Aa
White text · 2.96:1
AA fail · AA large fail · AAA fail
Aa
Black text · 7.09:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #f36498 as text scores 2.96:1 on white and 7.09:1 on black.

Accessibility — WCAG contrast

Aa
#f36498 on white: 2.96:1
AA ✗ fail · AA-large · AAA
Aa
#f36498 on black: 7.09:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #7D8599
deuteranopia · #A3A095
tritanopia · #FF5778

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #f36498 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF2F6
#FAE5ED
#F7C5D7
#F797BA
#f36498
#EF2F75
#E3125E
#BD0F4E
#970C3F
#6D0D30
#44081E
Base = 400Lightest = 50 · #FDF2F6Darkest = 950 · #44081E
:root {
  --brand-50: #FDF2F6;
  --brand-100: #FAE5ED;
  --brand-200: #F7C5D7;
  --brand-300: #F797BA;
  --brand-400: #f36498;
  --brand-500: #EF2F75;
  --brand-600: #E3125E;
  --brand-700: #BD0F4E;
  --brand-800: #970C3F;
  --brand-900: #6D0D30;
  --brand-950: #44081E;
  --brand: #f36498;
  --brand-ink: #000000;
}

Colors that work with #f36498

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F7
Tinted page background
Border#EDC0D0
Hairlines and dividers
Muted text#9B4B68
Captions on the surface
Accent#0BC152
Second voice, not a rival
Dark variant#760931
Hover, pressed, headers
Light variant#FDE7EF
Selected rows, tints
Dark surface#24141A
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #f36498

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#64F3BF
Analogous left#F364DF
Analogous right#F37864
Split-complement 1#64F378
Split-complement 2#64DFF3
Triadic 1#98F364
Triadic 2#6498F3
Tetradic#DFF364

RGB percentages

Red95.3%
Green39.2%
Blue59.6%

CMYK percentages

Cyan0.0%
Magenta58.8%
Yellow37.4%
Key (black)4.7%

Color previews

#f36498 text on a black background

contrast 7.09:1

Card sample

#f36498 text on a white background

contrast 2.96:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #f36498;
Background color
Panel with #f36498 background
background-color: #f36498;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #f36498;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(243, 100, 152, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(243, 100, 152, 0.45);
Border & gradient
Gradient panel
border: 3px solid #f36498;
background: linear-gradient(135deg, #f36498, #F39064);

Monochromatic scale

Palettes built from #f36498

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#f36498 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#f36498, answered

What color is #f36498?

#f36498 is a light electric magenta / pink, closest to Pale Violet Red (ΔE2000 4.4). It sits at 338° on the hue wheel with 86% saturation and 67% lightness, which reads as warm.

What is the RGB value of #f36498?

rgb(243, 100, 152) — 243 red, 100 green and 152 blue out of 255, or 95.3% / 39.2% / 59.6% by channel.

Is #f36498 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3044 and perceived brightness is 63%, so black text on it reaches 7.09:1.

Should I use black or white text on #f36498?

Black. It scores 7.09:1 against #f36498, versus 2.96:1 for white — AAA at any size.

What is the complementary color of #f36498?

#64F3BF sits directly opposite on the wheel. Softer options are the split-complements #64F378 and #64DFF3, which give the same contrast with far less vibration.

What colors go well with #f36498?

For interface work: #FAF4F7 as the surface, #EDC0D0 for borders, #9B4B68 for secondary text, #0BC152 as an accent and #760931 for hover and pressed states. For a palette, the analogous pair #F364DF and #F37864 stays calm, while #64F3BF is the loudest partner.

What is #f36498 in CMYK for printing?

cmyk(0%, 59%, 37%, 5%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #f36498 warm or cool?

Warm — it scores 29 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #F36564; nudged cooler, #F563CD.

Work with #f36498 in the Color Lab