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#fd0c48

a balanced, electric red · warm · closest name: Crimson

RGB
253, 12, 72
HSL
345°, 98%, 52%
CMYK
0, 95, 72, 1
Luminance
0.2161

At a glance

Every number on this page in one read: what #fd0c48 is made of, how bright it looks, and which way it leans.

Hex
#fd0c48
Hue
345°
red
Saturation
98%
electric
Lightness
52%
balanced
Brightness
99%
HSV value
Perceived
55%
weighted brightness
Luminance
0.2161
WCAG relative
Temperature
Warm
25/100 cool
Color family
Red
Tone
Electric
Best ink
Black
5.32:1
Closest name
Crimson
ΔE2000 6.9
Where it sits
Hue345° of 360°
Saturation98%
Lightness52%
Temperature
Warm ← → Cool25% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#fd0c48
RGBrgb(253, 12, 72)
HSLhsl(345, 98%, 52%)
CMYKcmyk(0%, 95%, 72%, 1%)
LABlab(53.6 80.2 35.9)
LCHlch(53.6 87.9 24.1)
OKLCHoklch(0.632 0.250 19.1)
Decimal16583752
Display P3color(display-p3 0.992 0.047 0.282)

Copy-ready code

/* CSS */
color: #fd0c48;
background-color: #fd0c48;
/* Tailwind (arbitrary) */
class="text-[#fd0c48] bg-[#fd0c48]"
/* SCSS */
$brand: #fd0c48;
/* SwiftUI */
Color(red: 0.992, green: 0.047, blue: 0.282)
/* Android */
Color.parseColor("#fd0c48")
/* Flutter */
Color(0xFFFD0C48)
/* Python / OpenCV (BGR) */
(72, 12, 253)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fd0c48 · 5.32:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.95:1
AA fail · AA large pass · AAA fail
Aa
Black text · 5.32:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #fd0c48 as text scores 3.95:1 on white and 5.32:1 on black.

Accessibility — WCAG contrast

Aa
#fd0c48 on white: 3.95:1
AA ✗ fail · AA-large · AAA
Aa
#fd0c48 on black: 5.32:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #696248
deuteranopia · #A09040
tritanopia · #FF002E

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fd0c48 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FEF1F4
#FCE3EA
#FBC1CF
#FE90AB
#FE5881
#fd0c48
#F3023E
#CA0233
#A20129
#750621
#490415
Base = 500Lightest = 50 · #FEF1F4Darkest = 950 · #490415
:root {
  --brand-50: #FEF1F4;
  --brand-100: #FCE3EA;
  --brand-200: #FBC1CF;
  --brand-300: #FE90AB;
  --brand-400: #FE5881;
  --brand-500: #fd0c48;
  --brand-600: #F3023E;
  --brand-700: #CA0233;
  --brand-800: #A20129;
  --brand-900: #750621;
  --brand-950: #490415;
  --brand: #fd0c48;
  --brand-ink: #000000;
}

Colors that work with #fd0c48

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F6
Tinted page background
Border#EDC0CB
Hairlines and dividers
Muted text#9B4B5F
Captions on the surface
Accent#00CC66
Second voice, not a rival
Dark variant#7E0120
Hover, pressed, headers
Light variant#FFE6EC
Selected rows, tints
Dark surface#241418
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #fd0c48

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#0CFDC1
Analogous left#FD0CC0
Analogous right#FD490C
Split-complement 1#0CFD49
Split-complement 2#0CC0FD
Triadic 1#48FD0C
Triadic 2#0C48FD
Tetradic#C0FD0C

RGB percentages

Red99.2%
Green4.7%
Blue28.2%

CMYK percentages

Cyan0.0%
Magenta95.3%
Yellow71.5%
Key (black)0.8%

Color previews

#fd0c48 text on a black background

contrast 5.32:1

Card sample

#fd0c48 text on a white background

contrast 3.95:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #fd0c48;
Background color
Panel with #fd0c48 background
background-color: #fd0c48;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fd0c48;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(253, 12, 72, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 12, 72, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd0c48;
background: linear-gradient(135deg, #fd0c48, #FD710C);

Monochromatic scale

Palettes built from #fd0c48

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fd0c48 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#fd0c48, answered

What color is #fd0c48?

#fd0c48 is a balanced electric red, closest to Crimson (ΔE2000 6.9). It sits at 345° on the hue wheel with 98% saturation and 52% lightness, which reads as warm.

What is the RGB value of #fd0c48?

rgb(253, 12, 72) — 253 red, 12 green and 72 blue out of 255, or 99.2% / 4.7% / 28.2% by channel.

Is #fd0c48 a light or a dark color?

It is a mid-tone. Relative luminance is 0.2161 and perceived brightness is 55%, so black text on it reaches 5.32:1.

Should I use black or white text on #fd0c48?

Black. It scores 5.32:1 against #fd0c48, versus 3.95:1 for white — AA at any size.

What is the complementary color of #fd0c48?

#0CFDC1 sits directly opposite on the wheel. Softer options are the split-complements #0CFD49 and #0CC0FD, which give the same contrast with far less vibration.

What colors go well with #fd0c48?

For interface work: #FAF4F6 as the surface, #EDC0CB for borders, #9B4B5F for secondary text, #00CC66 as an accent and #7E0120 for hover and pressed states. For a palette, the analogous pair #FD0CC0 and #FD490C stays calm, while #0CFDC1 is the loudest partner.

What is #fd0c48 in CMYK for printing?

cmyk(0%, 95%, 72%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fd0c48 warm or cool?

Warm — it scores 25 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FD220C; nudged cooler, #FF0AA1.

Work with #fd0c48 in the Color Lab