#fd40ad
a balanced, electric magenta / pink · warm · closest name: orchid
RGB
253, 64, 173
HSL
325°, 98%, 62%
CMYK
0, 75, 32, 1
Luminance
0.2757
Every format
| HEX | #fd40ad |
| RGB | rgb(253, 64, 173) |
| HSL | hsl(325, 98%, 62%) |
| CMYK | cmyk(0%, 75%, 32%, 1%) |
| LAB | lab(59.5 77.9 -15.7) |
| LCH | lch(59.5 79.5 348.6) |
| OKLCH | oklch(0.683 0.242 350.3) |
Copy-ready code
/* CSS */
color: #fd40ad;
background-color: #fd40ad;
/* Tailwind (arbitrary) */
class="text-[#fd40ad] bg-[#fd40ad]"
/* SCSS */
$brand: #fd40ad;
/* SwiftUI */
Color(red: 0.992, green: 0.251, blue: 0.678)
/* Android */
Color.parseColor("#fd40ad")Accessibility — WCAG contrast
Aa
#fd40ad on white: 3.22:1
AA ✗ fail · AA-large ✓ · AAA ✗
Aa
#fd40ad on black: 6.51:1
AA ✓ pass · AA-large ✓ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red99.2%
Green25.1%
Blue67.8%
CMYK percentages
Cyan0.0%
Magenta74.7%
Yellow31.6%
Key (black)0.8%
Color previews
#fd40ad text on a black background
contrast 6.51:1
Card sample
#fd40ad text on a white background
contrast 3.22:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #fd40ad;
Background color
Panel with #fd40ad background
background-color: #fd40ad;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #fd40ad;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(253, 64, 173, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 64, 173, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd40ad; background: linear-gradient(135deg, #fd40ad, #FD5140);