Skip to content

#fd440f

a balanced, electric red · warm · closest name: Orange Red

RGB
253, 68, 15
HSL
13°, 98%, 53%
CMYK
0, 73, 94, 1
Luminance
0.2505

At a glance

Every number on this page in one read: what #fd440f is made of, how bright it looks, and which way it leans.

Hex
#fd440f
Hue
13°
red
Saturation
98%
electric
Lightness
53%
balanced
Brightness
99%
HSV value
Perceived
58%
weighted brightness
Luminance
0.2505
WCAG relative
Temperature
Warm
9/100 cool
Color family
Red
Tone
Electric
Best ink
Black
6.01:1
Closest name
Orange Red
ΔE2000 1.4
Where it sits
Hue13° of 360°
Saturation98%
Lightness53%
Temperature
Warm ← → Cool9% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#fd440f
RGBrgb(253, 68, 15)
HSLhsl(13, 98%, 53%)
CMYKcmyk(0%, 73%, 94%, 1%)
LABlab(57.1 67.6 65.4)
LCHlch(57.1 94.1 44.0)
OKLCHoklch(0.656 0.227 34.5)
Decimal16598031
Display P3color(display-p3 0.992 0.267 0.059)

Copy-ready code

/* CSS */
color: #fd440f;
background-color: #fd440f;
/* Tailwind (arbitrary) */
class="text-[#fd440f] bg-[#fd440f]"
/* SCSS */
$brand: #fd440f;
/* SwiftUI */
Color(red: 0.992, green: 0.267, blue: 0.059)
/* Android */
Color.parseColor("#fd440f")
/* Flutter */
Color(0xFFFD440F)
/* Python / OpenCV (BGR) */
(15, 68, 253)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fd440f · 6.01:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.49:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.01:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #fd440f as text scores 3.49:1 on white and 6.01:1 on black.

Accessibility — WCAG contrast

Aa
#fd440f on white: 3.49:1
AA ✗ fail · AA-large · AAA
Aa
#fd440f on black: 6.01:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #7E6F00
deuteranopia · #AB9800
tritanopia · #FF003D

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fd440f is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF4F1
#FCE9E3
#FBCEC1
#FEA890
#FE7D58
#fd440f
#F33802
#CA2F02
#A22501
#751F06
#491304
Base = 500Lightest = 50 · #FDF4F1Darkest = 950 · #491304
:root {
  --brand-50: #FDF4F1;
  --brand-100: #FCE9E3;
  --brand-200: #FBCEC1;
  --brand-300: #FEA890;
  --brand-400: #FE7D58;
  --brand-500: #fd440f;
  --brand-600: #F33802;
  --brand-700: #CA2F02;
  --brand-800: #A22501;
  --brand-900: #751F06;
  --brand-950: #491304;
  --brand: #fd440f;
  --brand-ink: #000000;
}

Colors that work with #fd440f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF6F4
Tinted page background
Border#EDCAC0
Hairlines and dividers
Muted text#9B5D4B
Captions on the surface
Accent#00CCC7
Second voice, not a rival
Dark variant#7E1D01
Hover, pressed, headers
Light variant#FFEBE6
Selected rows, tints
Dark surface#241714
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #fd440f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#0FC8FD
Analogous left#FD0F51
Analogous right#FDBB0F
Split-complement 1#0FFDBB
Split-complement 2#0F51FD
Triadic 1#0FFD44
Triadic 2#440FFD
Tetradic#51FD0F

RGB percentages

Red99.2%
Green26.7%
Blue5.9%

CMYK percentages

Cyan0.0%
Magenta73.1%
Yellow94.1%
Key (black)0.8%

Color previews

#fd440f text on a black background

contrast 6.01:1

Card sample

#fd440f text on a white background

contrast 3.49:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #fd440f;
Background color
Panel with #fd440f background
background-color: #fd440f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fd440f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(253, 68, 15, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 68, 15, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd440f;
background: linear-gradient(135deg, #fd440f, #FDE30F);

Monochromatic scale

Palettes built from #fd440f

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fd440f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#fd440f, answered

What color is #fd440f?

#fd440f is a balanced electric red, closest to Orange Red (ΔE2000 1.4). It sits at 13° on the hue wheel with 98% saturation and 53% lightness, which reads as warm.

What is the RGB value of #fd440f?

rgb(253, 68, 15) — 253 red, 68 green and 15 blue out of 255, or 99.2% / 26.7% / 5.9% by channel.

Is #fd440f a light or a dark color?

It is a mid-tone. Relative luminance is 0.2505 and perceived brightness is 58%, so black text on it reaches 6.01:1.

Should I use black or white text on #fd440f?

Black. It scores 6.01:1 against #fd440f, versus 3.49:1 for white — AA at any size.

What is the complementary color of #fd440f?

#0FC8FD sits directly opposite on the wheel. Softer options are the split-complements #0FFDBB and #0F51FD, which give the same contrast with far less vibration.

What colors go well with #fd440f?

For interface work: #FAF6F4 as the surface, #EDCAC0 for borders, #9B5D4B for secondary text, #00CCC7 as an accent and #7E1D01 for hover and pressed states. For a palette, the analogous pair #FD0F51 and #FDBB0F stays calm, while #0FC8FD is the loudest partner.

What is #fd440f in CMYK for printing?

cmyk(0%, 73%, 94%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fd440f warm or cool?

Warm — it scores 9 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FD6D28; nudged cooler, #FF0D2F.

Work with #fd440f in the Color Lab