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#fd49bc

a balanced, electric magenta / pink · warm · closest name: Hot Pink

RGB
253, 73, 188
HSL
322°, 98%, 64%
CMYK
0, 71, 26, 1
Luminance
0.2928

At a glance

Every number on this page in one read: what #fd49bc is made of, how bright it looks, and which way it leans.

Hex
#fd49bc
Hue
322°
magenta / pink
Saturation
98%
electric
Lightness
64%
balanced
Brightness
99%
HSV value
Perceived
64%
weighted brightness
Luminance
0.2928
WCAG relative
Temperature
Warm
38/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
6.86:1
Closest name
Hot Pink
ΔE2000 6
Where it sits
Hue322° of 360°
Saturation98%
Lightness64%
Temperature
Warm ← → Cool38% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#fd49bc
RGBrgb(253, 73, 188)
HSLhsl(322, 98%, 64%)
CMYKcmyk(0%, 71%, 26%, 1%)
LABlab(61.0 76.8 -22.0)
LCHlch(61.0 79.9 344.0)
OKLCHoklch(0.696 0.240 346.0)
Decimal16599484
Display P3color(display-p3 0.992 0.286 0.737)

Copy-ready code

/* CSS */
color: #fd49bc;
background-color: #fd49bc;
/* Tailwind (arbitrary) */
class="text-[#fd49bc] bg-[#fd49bc]"
/* SCSS */
$brand: #fd49bc;
/* SwiftUI */
Color(red: 0.992, green: 0.286, blue: 0.737)
/* Android */
Color.parseColor("#fd49bc")
/* Flutter */
Color(0xFFFD49BC)
/* Python / OpenCV (BGR) */
(188, 73, 253)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fd49bc · 6.86:1
Use #000000AA at every size, AAA for large text only.
Aa
White text · 3.06:1
AA fail · AA large pass · AAA fail
Aa
Black text · 6.86:1 · recommended
AA pass · AA large pass · AAA fail
Reading the other direction: #fd49bc as text scores 3.06:1 on white and 6.86:1 on black.

Accessibility — WCAG contrast

Aa
#fd49bc on white: 3.06:1
AA ✗ fail · AA-large · AAA
Aa
#fd49bc on black: 6.86:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #6080BF
deuteranopia · #969EB8
tritanopia · #FF457D

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fd49bc is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF1F9
#FCE3F3
#FBC1E6
#FE90D6
#fd49bc
#FD21AD
#F2039C
#CA0282
#A10268
#74064C
#490430
Base = 400Lightest = 50 · #FDF1F9Darkest = 950 · #490430
:root {
  --brand-50: #FDF1F9;
  --brand-100: #FCE3F3;
  --brand-200: #FBC1E6;
  --brand-300: #FE90D6;
  --brand-400: #fd49bc;
  --brand-500: #FD21AD;
  --brand-600: #F2039C;
  --brand-700: #CA0282;
  --brand-800: #A10268;
  --brand-900: #74064C;
  --brand-950: #490430;
  --brand: #fd49bc;
  --brand-ink: #000000;
}

Colors that work with #fd49bc

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DC
Hairlines and dividers
Muted text#9B4B7E
Captions on the surface
Accent#00CC16
Second voice, not a rival
Dark variant#7E0151
Hover, pressed, headers
Light variant#FFE6F6
Selected rows, tints
Dark surface#24141E
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #fd49bc

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Headings from 24px up on white
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Small text on white — under 4.5:1
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#49FD8A
Analogous left#E449FD
Analogous right#FD4962
Split-complement 1#62FD49
Split-complement 2#49FDE4
Triadic 1#BCFD49
Triadic 2#49BCFD
Tetradic#FDE449

RGB percentages

Red99.2%
Green28.6%
Blue73.7%

CMYK percentages

Cyan0.0%
Magenta71.1%
Yellow25.7%
Key (black)0.8%

Color previews

#fd49bc text on a black background

contrast 6.86:1

Card sample

#fd49bc text on a white background

contrast 3.06:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #fd49bc;
Background color
Panel with #fd49bc background
background-color: #fd49bc;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fd49bc;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(253, 73, 188, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 73, 188, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd49bc;
background: linear-gradient(135deg, #fd49bc, #FD4E49);

Monochromatic scale

Palettes built from #fd49bc

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fd49bc in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#fd49bc, answered

What color is #fd49bc?

#fd49bc is a balanced electric magenta / pink, closest to Hot Pink (ΔE2000 6). It sits at 322° on the hue wheel with 98% saturation and 64% lightness, which reads as warm.

What is the RGB value of #fd49bc?

rgb(253, 73, 188) — 253 red, 73 green and 188 blue out of 255, or 99.2% / 28.6% / 73.7% by channel.

Is #fd49bc a light or a dark color?

It is a mid-tone. Relative luminance is 0.2928 and perceived brightness is 64%, so black text on it reaches 6.86:1.

Should I use black or white text on #fd49bc?

Black. It scores 6.86:1 against #fd49bc, versus 3.06:1 for white — AA at any size.

What is the complementary color of #fd49bc?

#49FD8A sits directly opposite on the wheel. Softer options are the split-complements #62FD49 and #49FDE4, which give the same contrast with far less vibration.

What colors go well with #fd49bc?

For interface work: #FAF4F8 as the surface, #EDC0DC for borders, #9B4B7E for secondary text, #00CC16 as an accent and #7E0151 for hover and pressed states. For a palette, the analogous pair #E449FD and #FD4962 stays calm, while #49FD8A is the loudest partner.

What is #fd49bc in CMYK for printing?

cmyk(0%, 71%, 26%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fd49bc warm or cool?

Warm — it scores 38 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FD497A; nudged cooler, #FE47FF.

Work with #fd49bc in the Color Lab