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#fd73c4

a light, electric magenta / pink · warm · closest name: Hot Pink

RGB
253, 115, 196
HSL
325°, 97%, 72%
CMYK
0, 55, 23, 1
Luminance
0.3713

At a glance

Every number on this page in one read: what #fd73c4 is made of, how bright it looks, and which way it leans.

Hex
#fd73c4
Hue
325°
magenta / pink
Saturation
97%
electric
Lightness
72%
light
Brightness
99%
HSV value
Perceived
69%
weighted brightness
Luminance
0.3713
WCAG relative
Temperature
Warm
36/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
8.43:1
Closest name
Hot Pink
ΔE2000 3.2
Where it sits
Hue325° of 360°
Saturation97%
Lightness72%
Temperature
Warm ← → Cool36% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#fd73c4
RGBrgb(253, 115, 196)
HSLhsl(325, 97%, 72%)
CMYKcmyk(0%, 55%, 23%, 1%)
LABlab(67.4 61.3 -16.9)
LCHlch(67.4 63.6 344.6)
OKLCHoklch(0.744 0.189 346.4)
Decimal16610244
Display P3color(display-p3 0.992 0.451 0.769)

Copy-ready code

/* CSS */
color: #fd73c4;
background-color: #fd73c4;
/* Tailwind (arbitrary) */
class="text-[#fd73c4] bg-[#fd73c4]"
/* SCSS */
$brand: #fd73c4;
/* SwiftUI */
Color(red: 0.992, green: 0.451, blue: 0.769)
/* Android */
Color.parseColor("#fd73c4")
/* Flutter */
Color(0xFFFD73C4)
/* Python / OpenCV (BGR) */
(196, 115, 253)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fd73c4 · 8.43:1
Use #000000AAA at every size.
Aa
White text · 2.49:1
AA fail · AA large fail · AAA fail
Aa
Black text · 8.43:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #fd73c4 as text scores 2.49:1 on white and 8.43:1 on black.

Accessibility — WCAG contrast

Aa
#fd73c4 on white: 2.49:1
AA ✗ fail · AA-large · AAA
Aa
#fd73c4 on black: 8.43:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #8095C7
deuteranopia · #A6ADC1
tritanopia · #FF7193

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fd73c4 is pinned to step 400; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF1F8
#FCE4F2
#FBC1E3
#FD90D0
#fd73c4
#FC22A2
#F1038F
#C90377
#A1025F
#740647
#48042C
Base = 400Lightest = 50 · #FDF1F8Darkest = 950 · #48042C
:root {
  --brand-50: #FDF1F8;
  --brand-100: #FCE4F2;
  --brand-200: #FBC1E3;
  --brand-300: #FD90D0;
  --brand-400: #fd73c4;
  --brand-500: #FC22A2;
  --brand-600: #F1038F;
  --brand-700: #C90377;
  --brand-800: #A1025F;
  --brand-900: #740647;
  --brand-950: #48042C;
  --brand: #fd73c4;
  --brand-ink: #000000;
}

Colors that work with #fd73c4

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DA
Hairlines and dividers
Muted text#9B4B7A
Captions on the surface
Accent#00CC21
Second voice, not a rival
Dark variant#7E024A
Hover, pressed, headers
Light variant#FFE6F4
Selected rows, tints
Dark surface#24141E
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #fd73c4

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#73FDAC
Analogous left#F173FD
Analogous right#FD737F
Split-complement 1#7FFD73
Split-complement 2#73FDF1
Triadic 1#C4FD73
Triadic 2#73C4FD
Tetradic#FDF173

RGB percentages

Red99.2%
Green45.1%
Blue76.9%

CMYK percentages

Cyan0.0%
Magenta54.5%
Yellow22.5%
Key (black)0.8%

Color previews

#fd73c4 text on a black background

contrast 8.43:1

Card sample

#fd73c4 text on a white background

contrast 2.49:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #fd73c4;
Background color
Panel with #fd73c4 background
background-color: #fd73c4;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fd73c4;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(253, 115, 196, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 115, 196, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd73c4;
background: linear-gradient(135deg, #fd73c4, #FD7E73);

Monochromatic scale

Palettes built from #fd73c4

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fd73c4 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#fd73c4, answered

What color is #fd73c4?

#fd73c4 is a light electric magenta / pink, closest to Hot Pink (ΔE2000 3.2). It sits at 325° on the hue wheel with 97% saturation and 72% lightness, which reads as warm.

What is the RGB value of #fd73c4?

rgb(253, 115, 196) — 253 red, 115 green and 196 blue out of 255, or 99.2% / 45.1% / 76.9% by channel.

Is #fd73c4 a light or a dark color?

It is a mid-tone. Relative luminance is 0.3713 and perceived brightness is 69%, so black text on it reaches 8.43:1.

Should I use black or white text on #fd73c4?

Black. It scores 8.43:1 against #fd73c4, versus 2.49:1 for white — AAA at any size.

What is the complementary color of #fd73c4?

#73FDAC sits directly opposite on the wheel. Softer options are the split-complements #7FFD73 and #73FDF1, which give the same contrast with far less vibration.

What colors go well with #fd73c4?

For interface work: #FAF4F8 as the surface, #EDC0DA for borders, #9B4B7A for secondary text, #00CC21 as an accent and #7E024A for hover and pressed states. For a palette, the analogous pair #F173FD and #FD737F stays calm, while #73FDAC is the loudest partner.

What is #fd73c4 in CMYK for printing?

cmyk(0%, 55%, 23%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fd73c4 warm or cool?

Warm — it scores 36 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FD7392; nudged cooler, #FE72F8.

Work with #fd73c4 in the Color Lab