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#fd98dc

a light, electric magenta / pink · warm · closest name: Plum

RGB
253, 152, 220
HSL
320°, 96%, 79%
CMYK
0, 40, 13, 1
Luminance
0.4851

At a glance

Every number on this page in one read: what #fd98dc is made of, how bright it looks, and which way it leans.

Hex
#fd98dc
Hue
320°
magenta / pink
Saturation
96%
electric
Lightness
79%
light
Brightness
99%
HSV value
Perceived
77%
weighted brightness
Luminance
0.4851
WCAG relative
Temperature
Warm
39/100 cool
Color family
Magenta / pink
Tone
Electric
Best ink
Black
10.70:1
Closest name
Plum
ΔE2000 6.5
Where it sits
Hue320° of 360°
Saturation96%
Lightness79%
Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#fd98dc
RGBrgb(253, 152, 220)
HSLhsl(320, 96%, 79%)
CMYKcmyk(0%, 40%, 13%, 1%)
LABlab(75.2 46.9 -18.4)
LCHlch(75.2 50.4 338.5)
OKLCHoklch(0.804 0.146 340.3)
Decimal16619740
Display P3color(display-p3 0.992 0.596 0.863)

Copy-ready code

/* CSS */
color: #fd98dc;
background-color: #fd98dc;
/* Tailwind (arbitrary) */
class="text-[#fd98dc] bg-[#fd98dc]"
/* SCSS */
$brand: #fd98dc;
/* SwiftUI */
Color(red: 0.992, green: 0.596, blue: 0.863)
/* Android */
Color.parseColor("#fd98dc")
/* Flutter */
Color(0xFFFD98DC)
/* Python / OpenCV (BGR) */
(220, 152, 253)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #fd98dc · 10.70:1
Use #000000AAA at every size.
Aa
White text · 1.96:1
AA fail · AA large fail · AAA fail
Aa
Black text · 10.70:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #fd98dc as text scores 1.96:1 on white and 10.70:1 on black.

Accessibility — WCAG contrast

Aa
#fd98dc on white: 1.96:1
AA ✗ fail · AA-large · AAA
Aa
#fd98dc on black: 10.70:1
AA ✓ pass · AA-large · AAA
true color
protanopia · #9CAFDE
deuteranopia · #B6BFD9
tritanopia · #FF9AB1

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #fd98dc is pinned to step 300; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FDF1F9
#FCE4F4
#FAC1E8
#fd98dc
#FC5AC7
#FB23B4
#F005A3
#C80488
#A0036D
#730750
#480432
Base = 300Lightest = 50 · #FDF1F9Darkest = 950 · #480432
:root {
  --brand-50: #FDF1F9;
  --brand-100: #FCE4F4;
  --brand-200: #FAC1E8;
  --brand-300: #fd98dc;
  --brand-400: #FC5AC7;
  --brand-500: #FB23B4;
  --brand-600: #F005A3;
  --brand-700: #C80488;
  --brand-800: #A0036D;
  --brand-900: #730750;
  --brand-950: #480432;
  --brand: #fd98dc;
  --brand-ink: #000000;
}

Colors that work with #fd98dc

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#FAF4F8
Tinted page background
Border#EDC0DE
Hairlines and dividers
Muted text#9B4B81
Captions on the surface
Accent#00CC10
Second voice, not a rival
Dark variant#7D0255
Hover, pressed, headers
Light variant#FFE6F7
Selected rows, tints
Dark surface#24141F
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #fd98dc

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Card and section backgrounds
  • Brand accents, badges and data highlights
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • White text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#98FDB9
Analogous left#EB98FD
Analogous right#FD98A9
Split-complement 1#A9FD98
Split-complement 2#98FDEB
Triadic 1#DCFD98
Triadic 2#98DCFD
Tetradic#FDEB98

RGB percentages

Red99.2%
Green59.6%
Blue86.3%

CMYK percentages

Cyan0.0%
Magenta39.9%
Yellow13.0%
Key (black)0.8%

Color previews

#fd98dc text on a black background

contrast 10.70:1

Card sample

#fd98dc text on a white background

contrast 1.96:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #fd98dc;
Background color
Panel with #fd98dc background
background-color: #fd98dc;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #fd98dc;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(253, 152, 220, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(253, 152, 220, 0.45);
Border & gradient
Gradient panel
border: 3px solid #fd98dc;
background: linear-gradient(135deg, #fd98dc, #FD9899);

Monochromatic scale

Palettes built from #fd98dc

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#fd98dc in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
SurfacesBadgesHighlightsEmpty states
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#fd98dc, answered

What color is #fd98dc?

#fd98dc is a light electric magenta / pink, closest to Plum (ΔE2000 6.5). It sits at 320° on the hue wheel with 96% saturation and 79% lightness, which reads as warm.

What is the RGB value of #fd98dc?

rgb(253, 152, 220) — 253 red, 152 green and 220 blue out of 255, or 99.2% / 59.6% / 86.3% by channel.

Is #fd98dc a light or a dark color?

It is a mid-tone. Relative luminance is 0.4851 and perceived brightness is 77%, so black text on it reaches 10.70:1.

Should I use black or white text on #fd98dc?

Black. It scores 10.70:1 against #fd98dc, versus 1.96:1 for white — AAA at any size.

What is the complementary color of #fd98dc?

#98FDB9 sits directly opposite on the wheel. Softer options are the split-complements #A9FD98 and #98FDEB, which give the same contrast with far less vibration.

What colors go well with #fd98dc?

For interface work: #FAF4F8 as the surface, #EDC0DE for borders, #9B4B81 for secondary text, #00CC10 as an accent and #7D0255 for hover and pressed states. For a palette, the analogous pair #EB98FD and #FD98A9 stays calm, while #98FDB9 is the loudest partner.

What is #fd98dc in CMYK for printing?

cmyk(0%, 40%, 13%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #fd98dc warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #FD98B7; nudged cooler, #FA97FE.

Work with #fd98dc in the Color Lab