About Jade
Jade, #00a86b, is green with a mineral coolness — the color of the stone China carved for nine thousand years and Mesoamerica prized above gold. Softer than emerald, deeper than mint, jade is green with patience.
History
Chinese emperors were buried in jade suits; Maori hei-tiki and Aztec masks carried it across oceans of meaning. The color entered Western palettes through chinoiserie and Art Deco, where jade bangles and lamps fixed its exact green in the design imagination.
Psychology
Jade reads serene, virtuous and enduring — Confucian texts assigned it eleven virtues. It is prosperity without flash: wealth as wellbeing rather than display.
In design
Jade is a balanced brand green: #00a86b passes large-text on white and anchors wellness, finance-with-calm and heritage-Asian identities. Pair with gold and lacquer red for the classical register, cream and walnut for the modern one.
In culture
Jade emperors, jade rabbits on the moon, “gold has a price; jade is priceless”: East Asia’s highest material compliment is this color.