About Raspberry
Raspberry, #e30b5d, is pink at berry intensity — redder than magenta, juicier than rose. It is the fruit-punch member of the pink family: sweetness with acidity built in.
History
The berry named the color in the 1890s; raspberry berets and one very famous Prince song gave it pop residency; and Raspberry Pi made it the unlikely mascot hue of hobbyist computing.
Psychology
Raspberry is playful confidence — feminine coding with punch, energetic without red’s alarm. It photographs young and tastes loud.
In design
Raspberry is a CTA-grade accent: vivid on white (passes large text at 4.7:1), electric on charcoal. Pair with cream, cocoa, teal and lime for candy-shop energy; with gray for grown-up sweetness.
In culture
Blowing raspberries, raspberry berets, razzies: the berry lends cheek as much as color — the palette’s least serious saturated pink.