Business Metrics Calculators
The nine calculators every operator should be able to defend on a whiteboard — break-even, CAC payback, cash flow, churn, cohort retention, gross margin, revenue per employee, sales productivity, SEO premium. Built on real formulas — contribution-margin math, probability-of-churn modelling, NRR projection — not generic templates.
Break-Even Point Calculator
TrendingFind the unit volume + revenue where fixed costs are recovered. Contribution margin, sensitivity bands, break-even chart
CAC Payback Calculator
FeaturedMonths to recover customer acquisition cost. Decomposed by channel with cohort-adjusted payback period
Cash-Flow Forecaster
13-week cash-flow model with AR/AP timing, seasonality, scenario branching, and runway alarms
Churn Predictor
TrendingPredict at-risk customer cohorts using usage signals, NPS shift, billing-cycle gaps. Probability-of-churn output
Cohort Retention Calculator
Build retention curves by month-of-acquisition. Identify the cohort cliff, surface user-month value, project NRR
Gross Margin Calculator
Revenue minus COGS with line-item COGS breakdown. Margin sensitivity to price + volume + raw materials
Revenue per Employee
Revenue / FTE benchmarked against industry medians. Identifies productivity gaps + capacity ceiling
Sales Productivity Calculator
NewQuota attainment, rep ramp time, pipeline coverage, win rate, ACV trends. AE + BDR-segmented
SEO Premium Calculator
Quantify SEO-driven traffic as a paid-search equivalent. CPC × traffic gives the channel's avoided spend
- Board-pack KPI slide preparation
- Weekly business-review (WBR) metric build-out
- Sales-comp design with productivity benchmarks
- Fundraising data-room core-metric pack
- Operational health check before a quarter close
- Real formulas — not back-of-napkin estimates
- Industry-median benchmarking on every output
- Cohort + scenario branching where it matters
- Sensitivity bands on every number, not just point values