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#1d0708

a deep, vivid red · warm · closest name: Black

RGB
29, 7, 8
HSL
357°, 61%, 7%
CMYK
0, 76, 72, 89
Luminance
0.0043

At a glance

Every number on this page in one read: what #1d0708 is made of, how bright it looks, and which way it leans.

Hex
#1d0708
Hue
357°
red
Saturation
61%
vivid
Lightness
7%
deep
Brightness
11%
HSV value
Perceived
7%
weighted brightness
Luminance
0.0043
WCAG relative
Temperature
Warm
18/100 cool
Color family
Red
Tone
Vivid
Best ink
White
19.33:1
Closest name
Black
ΔE2000 10.7
Where it sits
Hue357° of 360°
Saturation61%
Lightness7%
Temperature
Warm ← → Cool18% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#1d0708
RGBrgb(29, 7, 8)
HSLhsl(357, 61%, 7%)
CMYKcmyk(0%, 76%, 72%, 89%)
LABlab(3.9 8.9 2.7)
LCHlch(3.9 9.3 17.0)
OKLCHoklch(0.168 0.039 19.1)
Decimal1902344
Display P3color(display-p3 0.114 0.027 0.031)

Copy-ready code

/* CSS */
color: #1d0708;
background-color: #1d0708;
/* Tailwind (arbitrary) */
class="text-[#1d0708] bg-[#1d0708]"
/* SCSS */
$brand: #1d0708;
/* SwiftUI */
Color(red: 0.114, green: 0.027, blue: 0.031)
/* Android */
Color.parseColor("#1d0708")
/* Flutter */
Color(0xFF1D0708)
/* Python / OpenCV (BGR) */
(8, 7, 29)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #1d0708 · 19.33:1
Use #ffffffAAA at every size.
Aa
White text · 19.33:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 1.09:1
AA fail · AA large fail · AAA fail
Reading the other direction: #1d0708 as text scores 19.33:1 on white and 1.09:1 on black.

Accessibility — WCAG contrast

Aa
#1d0708 on white: 19.33:1
AA ✓ pass · AA-large · AAA
Aa
#1d0708 on black: 1.09:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #0C0B08
deuteranopia · #111008
tritanopia · #210507

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #1d0708 is pinned to step 950; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4F4
#F7E8E9
#F0CCCE
#E9A5A8
#DE777C
#D34A50
#C53036
#A4282D
#832024
#601B1E
#1d0708
Base = 950Lightest = 50 · #FBF4F4Darkest = 950 · #1d0708
:root {
  --brand-50: #FBF4F4;
  --brand-100: #F7E8E9;
  --brand-200: #F0CCCE;
  --brand-300: #E9A5A8;
  --brand-400: #DE777C;
  --brand-500: #D34A50;
  --brand-600: #C53036;
  --brand-700: #A4282D;
  --brand-800: #832024;
  --brand-900: #601B1E;
  --brand-950: #1d0708;
  --brand: #1d0708;
  --brand-ink: #ffffff;
}

Colors that work with #1d0708

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F5
Tinted page background
Border#EDC0C2
Hairlines and dividers
Muted text#9B4B4E
Captions on the surface
Accent#061E17
Second voice, not a rival
Dark variant#67191C
Hover, pressed, headers
Light variant#FAEAEB
Selected rows, tints
Dark surface#241414
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #1d0708

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#071D1C
Analogous left#1D0713
Analogous right#1D1107
Split-complement 1#071D11
Split-complement 2#07131D
Triadic 1#081D07
Triadic 2#07081D
Tetradic#131D07

RGB percentages

Red11.4%
Green2.7%
Blue3.1%

CMYK percentages

Cyan0.0%
Magenta75.9%
Yellow72.4%
Key (black)88.6%

Color previews

#1d0708 text on a black background

contrast 1.09:1

Card sample

#1d0708 text on a white background

contrast 19.33:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #1d0708;
Background color
Panel with #1d0708 background
background-color: #1d0708;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #1d0708;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(29, 7, 8, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(29, 7, 8, 0.45);
Border & gradient
Gradient panel
border: 3px solid #1d0708;
background: linear-gradient(135deg, #1d0708, #1D1507);

Monochromatic scale

Palettes built from #1d0708

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#1d0708 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#1d0708, answered

What color is #1d0708?

#1d0708 is a deep vivid red, closest to Black (ΔE2000 10.7). It sits at 357° on the hue wheel with 61% saturation and 7% lightness, which reads as warm.

What is the RGB value of #1d0708?

rgb(29, 7, 8) — 29 red, 7 green and 8 blue out of 255, or 11.4% / 2.7% / 3.1% by channel.

Is #1d0708 a light or a dark color?

It is a dark color. Relative luminance is 0.0043 and perceived brightness is 7%, so white text on it reaches 19.33:1.

Should I use black or white text on #1d0708?

White. It scores 19.33:1 against #1d0708, versus 1.09:1 for black — AAA at any size.

What is the complementary color of #1d0708?

#071D1C sits directly opposite on the wheel. Softer options are the split-complements #071D11 and #07131D, which give the same contrast with far less vibration.

What colors go well with #1d0708?

For interface work: #FAF4F5 as the surface, #EDC0C2 for borders, #9B4B4E for secondary text, #061E17 as an accent and #67191C for hover and pressed states. For a palette, the analogous pair #1D0713 and #1D1107 stays calm, while #071D1C is the loudest partner.

What is #1d0708 in CMYK for printing?

cmyk(0%, 76%, 72%, 89%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #1d0708 warm or cool?

Warm — it scores 18 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #1D0E07; nudged cooler, #1E0710.

Work with #1d0708 in the Color Lab