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red · warm

#463534

a deep, muted red · warm · closest name: Black

Token name suggestion: Midnight Cardinal

RGB
70, 53, 52
HSL
3°, 15%, 24%
CMYK
0, 24, 26, 73
Luminance
0.0410

#463534 is a deep muted red, 3° on the wheel and 35/100 on the cool side. Put white text on it (11.54:1). As text it scores 11.54:1 on white — safe at any size. Nearest name is Black, nearest Tailwind family is stone.

hsl(3 15% 24%)rgb(70 53 52)Base step 900AAA inkWarm

At a glance

Every number on this page in one read: what #463534 is made of, how bright it looks, and which way it leans.

Hex
#463534
Hue
red
Saturation
15%
muted
Lightness
24%
deep
Brightness
27%
HSV value
Perceived
23%
weighted brightness
Luminance
0.0410
WCAG relative
Temperature
Warm
35/100 cool
Color family
Red
Tone
Muted
Best ink
White
11.54:1
Closest name
Black
ΔE2000 17.9
Chroma
8.2
LCH, 0–130ish
OKLCH L
0.347
perceptual lightness
Tailwind
stone
500 · ΔE 21.2
Web-safe
#333333
nearest of 216
Where it sits
Hue3° of 360°
Saturation15%
Lightness24%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #463534.

Temperature
Warm ← → Cool35% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red32%
Green62%
Blue6%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#463534
HEX (8-digit)#463534ff
RGBrgb(70, 53, 52)
RGBArgba(70, 53, 52, 1)
HSLhsl(3, 15%, 24%)
HSV / HSBhsv(3, 26%, 27%)
HWBhwb(3 20% 73%)
CMYKcmyk(0%, 24%, 26%, 73%)
LABlab(24.0 7.4 3.5)
LCHlch(24.0 8.2 25.5)
OKLCHoklch(0.347 0.025 22.3)
XYZ (D65)xyz(4.42, 4.10, 3.81)
Decimal4601140
Display P3color(display-p3 0.275 0.208 0.204)
Web-safe#333333

Copy-ready code

every platformclick to select
/* CSS */
color: #463534;
background-color: #463534;
/* CSS custom property */
--brand: #463534;
/* Tailwind (arbitrary) */
class="text-[#463534] bg-[#463534]"
/* SCSS */
$brand: #463534;
/* SwiftUI */
Color(red: 0.275, green: 0.208, blue: 0.204)
/* UIKit */
UIColor(red: 0.275, green: 0.208, blue: 0.204, alpha: 1)
/* Android XML */
<color name="brand">#463534</color>
/* Android Compose */
Color(0xFF463534)
/* Flutter */
Color(0xFF463534)
/* Python / OpenCV (BGR) */
(52, 53, 70)
/* Python / PIL (RGB) */
(70, 53, 52)
/* Java AWT */
new Color(70, 53, 52)
/* .NET */
Color.FromArgb(255, 70, 53, 52)
/* OpenGL / Unity (0–1) */
(0.2745f, 0.2078f, 0.2039f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{70,53,52}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #463534 85%, white);
border-color: color-mix(in oklab, #463534 40%, transparent);
/* theme-aware in one line */
color: light-dark(#493736, #E5DCDC);
/* relative colour syntax */
--hover: hsl(from #463534 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F8F7F6;
  --brand-100: #F1EEEE;
  --brand-200: #E2DADA;
  --brand-300: #CFC0BF;
  --brand-400: #B7A09E;
  --brand-500: #9F807E;
  --brand-600: #8D6A68;
  --brand-700: #755957;
  --brand-800: #5E4746;
  --brand-900: #463534;
  --brand-950: #2B2221;
  --brand: #463534;
  --brand-ink: #ffffff;
  --brand-surface: #F8F6F6;
  --brand-border: #DCD1D0;
  --brand-hover: #312525;
  --brand-pressed: #1D1616;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #201818;
    --brand-ink: #E5DCDC;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F8F7F6',
        100: '#F1EEEE',
        200: '#E2DADA',
        300: '#CFC0BF',
        400: '#B7A09E',
        500: '#9F807E',
        600: '#8D6A68',
        700: '#755957',
        800: '#5E4746',
        900: '#463534',
        950: '#2B2221',
        DEFAULT: '#463534',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F8F7F6,
  '100': #F1EEEE,
  '200': #E2DADA,
  '300': #CFC0BF,
  '400': #B7A09E,
  '500': #9F807E,
  '600': #8D6A68,
  '700': #755957,
  '800': #5E4746,
  '900': #463534,
  '950': #2B2221,
);
$brand-base: #463534;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F8F7F6", "$type": "color" },
      "100": { "$value": "#F1EEEE", "$type": "color" },
      "200": { "$value": "#E2DADA", "$type": "color" },
      "300": { "$value": "#CFC0BF", "$type": "color" },
      "400": { "$value": "#B7A09E", "$type": "color" },
      "500": { "$value": "#9F807E", "$type": "color" },
      "600": { "$value": "#8D6A68", "$type": "color" },
      "700": { "$value": "#755957", "$type": "color" },
      "800": { "$value": "#5E4746", "$type": "color" },
      "900": { "$value": "#463534", "$type": "color" },
      "950": { "$value": "#2B2221", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #463534 · 11.54:1
Use #ffffffAAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 11.54:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 1.82:1
AA fail · AA large fail · AAA fail
Reading the other direction: #463534 as text scores 11.54:1 on white and 1.82:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F4F1F0 at 10.27:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#463534 · 11.54:1
AA on whitealready passes
#463534
The quick fox
#463534 · 11.54:1
AAA on whitealready passes
#463534
The quick fox
#8F6C6A · 4.52:1
AA on black+25% L
#8F6C6A
The quick fox
#AC918F · 7.20:1
AAA on black+38% L
#AC918F

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #463534 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#463534 on white: 11.54:1
AA ✓ pass · AA-large · AAA
Aa
#463534 on black: 1.82:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #463534 as text on that neutral, and that neutral as text on #463534.

NeutralRatioBoth directions
White11.54:1AaAa
Slate 5011.03:1AaAa
Slate 10010.54:1AaAa
Slate 2009.36:1AaAa
Slate 3007.77:1AaAa
Slate 4004.50:1AaAa
Slate 5002.43:1AaAa
Slate 6001.52:1AaAa
Slate 7001.11:1AaAa
Slate 8001.27:1AaAa
Slate 9001.55:1AaAa
Black1.82:1AaAa
Colour vision deficiency
true color
protanopia · #383734
deuteranopia · #3C3A34
tritanopia · #4A3335

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #463534 is pinned to step 900; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F8F7F6
#F1EEEE
#E2DADA
#CFC0BF
#B7A09E
#9F807E
#8D6A68
#755957
#5E4746
#463534
#2B2221
Base = 900Lightest = 50 · #F8F7F6Darkest = 950 · #2B2221Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.006 22.3);
  --brand-100: oklch(0.94 0.010 22.3);
  --brand-200: oklch(0.88 0.015 22.3);
  --brand-300: oklch(0.80 0.019 22.3);
  --brand-400: oklch(0.72 0.023 22.3);
  --brand-500: oklch(0.64 0.025 22.3);
  --brand-600: oklch(0.56 0.025 22.3);
  --brand-700: oklch(0.48 0.023 22.3);
  --brand-800: oklch(0.40 0.021 22.3);
  --brand-900: oklch(0.32 0.017 22.3);
  --brand-950: oklch(0.24 0.014 22.3);
}

Colors that work with #463534

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F8F6F6
Tinted page background
Border#DCD1D0
Hairlines and dividers
Muted text#846462
Captions on the surface
Accent#314844
Second voice, not a rival
Dark variant#493736
Hover, pressed, headers
Light variant#F4F1F0
Selected rows, tints
Dark surface#201818
Dark-mode background
Hover#312525
One step down in lightness
Pressed#1D1616
Two steps down
Disabled#866664
Chroma pulled out
Focus ring#593736
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #463534

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Borders, dividers and quiet backgrounds
  • Long-form reading surfaces
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Black text placed on it
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

urgentappetisingboldphysical

Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing.

With almost no chroma left, the family association is barely present; treat it as a neutral that happens to lean this way. The low lightness adds weight and formality.

Worth knowing

It is also the universal error colour. Use it as a brand accent and users may read a warning that is not there.

Reads as
  • FormalityHigh
  • EnergyLow
  • Weight76/100
  • TemperatureWarm
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#344546
Analogous left#46343C
Analogous right#463E34
Split-complement 1#34463E
Split-complement 2#343C46
Triadic 1#344635
Triadic 2#353446
Tetradic#3C4634
On the wheel
Base+30°−30°+120°+240°+180°3°

#463534 sits at 3°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red27.5%
Green20.8%
Blue20.4%
R · 0–255
70
0x46
G · 0–255
53
0x35
B · 0–255
52
0x34

CMYK percentages

Cyan0.0%
Magenta24.3%
Yellow25.7%
Key (black)72.5%

Total ink coverage is 123%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#463534 text on a black background

contrast 1.82:1

Card sample

#463534 text on a white background

contrast 11.54:1

Card sample

#463534 on grey

10.54:1

#463534 on its own surface

10.72:1

#463534 on its dark surface

1.51:1

CSS3 live lab

Text font color

The quick brown fox

color: #463534;
Background color
Panel with #463534 background
background-color: #463534;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #463534;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(70, 53, 52, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(70, 53, 52, 0.45);
Border & gradient
Gradient panel
border: 3px solid #463534;
background: linear-gradient(135deg, #463534, #464134);
Gradient text

Gradient headline

background: linear-gradient(90deg, #463534, #464534);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #463534;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #463534;
caret-color: #463534;
Left rule
Pull quote or callout
border-left: 4px solid #463534;
Ring + tint
Selected chip
background: #F4F1F0;
box-shadow: inset 0 0 0 2px #463534;
Conic badge
68%
background: conic-gradient(#463534 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #463534 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(70, 53, 52, 0.5)
rgb(70 53 52 / 50%)
#46353480
hsl(3 15% 24% / 50%)
color-mix(in srgb, #463534 50%, transparent)
Alpha8-digit hexFlat on white
10%#4635341a#EDEBEB
20%#46353433#DAD7D6
40%#46353466#B5AEAE
60%#46353499#908685
80%#463534cc#6B5D5D

Gradients from #463534

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #694F4E, #463534 45%, #493736);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #463534, #343227);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #463534, #344546);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #7B5D5B 0%, #463534 45%, #493736 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F8F6F6, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #634A57 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #584F41 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #493736 0%, transparent 65%), #463534;

Monochromatic scale

Palettes built from #463534

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#463534 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
BackgroundsBordersBody textDividers
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Very dark values collapse into each other on cheap panels — leave more lightness between your darkest steps than the numbers suggest.

In dark mode

Too dim on dark surfaces at 1.82:1 — lift it to #8F6C6A for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#463534, answered

What color is #463534?

#463534 is a deep muted red, closest to Black (ΔE2000 17.9). It sits at 3° on the hue wheel with 15% saturation and 24% lightness, which reads as warm.

What is the RGB value of #463534?

rgb(70, 53, 52) — 70 red, 53 green and 52 blue out of 255, or 27.5% / 20.8% / 20.4% by channel.

What is #463534 in HSL and HSV?

hsl(3, 15%, 24%) and hsv(3, 26%, 27%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #463534 a light or a dark color?

It is a dark color. Relative luminance is 0.0410 and perceived brightness is 23%, so white text on it reaches 11.54:1.

Should I use black or white text on #463534?

White. It scores 11.54:1 against #463534, versus 1.82:1 for black — AAA at any size.

Is #463534 accessible on a white background?

#463534 on white scores 11.54:1, which clears AAA at every size.

What is the complementary color of #463534?

#344546 sits directly opposite on the wheel. Softer options are the split-complements #34463E and #343C46, which give the same contrast with far less vibration.

What colors go well with #463534?

For interface work: #F8F6F6 as the surface, #DCD1D0 for borders, #846462 for secondary text, #314844 as an accent and #493736 for hover and pressed states. For a palette, the analogous pair #46343C and #463E34 stays calm, while #344546 is the loudest partner.

What is #463534 in CMYK for printing?

cmyk(0%, 24%, 26%, 73%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #463534 warm or cool?

Warm — it scores 35 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #463B34; nudged cooler, #473339.

Which Tailwind color is closest to #463534?

The stone family — its 500 step is #78716c, ΔE2000 21.2 away. That is a visible difference, so define #463534 as a custom token rather than reaching for the built-in.

How do I use #463534 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#463534] or text-[#463534], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #463534 with 50% opacity?

rgba(70, 53, 52, 0.5), or #46353480 in eight-digit hex. Over white that composites to #A39A9A; over black, #231B1A.

Is #463534 a web-safe color?

No. The nearest web-safe colour is #333333, ΔE2000 9.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #463534 mean?

As a red, it reads urgent, appetising, bold. Red arrives before the rest of the page does. It raises attention and appetite, which is why it runs food, sport and clearance pricing. At this low chroma the association is faint; it behaves more like a neutral.

What gradient works with #463534?

The safest is same-hue elevation: linear-gradient(135deg, #694F4E, #463534 45%, #493736). For more colour, a short hue run to #343227 keeps it rich without turning muddy.

Work with #463534 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #463534 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.