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#470708

a deep, electric red · warm · closest name: Maroon

RGB
71, 7, 8
HSL
359°, 82%, 15%
CMYK
0, 90, 89, 72
Luminance
0.0151

At a glance

Every number on this page in one read: what #470708 is made of, how bright it looks, and which way it leans.

Hex
#470708
Hue
359°
red
Saturation
82%
electric
Lightness
15%
deep
Brightness
28%
HSV value
Perceived
15%
weighted brightness
Luminance
0.0151
WCAG relative
Temperature
Warm
17/100 cool
Color family
Red
Tone
Electric
Best ink
White
16.13:1
Closest name
Maroon
ΔE2000 13.3
Where it sits
Hue359° of 360°
Saturation82%
Lightness15%
Temperature
Warm ← → Cool17% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#470708
RGBrgb(71, 7, 8)
HSLhsl(359, 82%, 15%)
CMYKcmyk(0%, 90%, 89%, 72%)
LABlab(12.7 29.3 16.4)
LCHlch(12.7 33.6 29.3)
OKLCHoklch(0.259 0.094 26.2)
Decimal4654856
Display P3color(display-p3 0.278 0.027 0.031)

Copy-ready code

/* CSS */
color: #470708;
background-color: #470708;
/* Tailwind (arbitrary) */
class="text-[#470708] bg-[#470708]"
/* SCSS */
$brand: #470708;
/* SwiftUI */
Color(red: 0.278, green: 0.027, blue: 0.031)
/* Android */
Color.parseColor("#470708")
/* Flutter */
Color(0xFF470708)
/* Python / OpenCV (BGR) */
(8, 7, 71)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #470708 · 16.13:1
Use #ffffffAAA at every size.
Aa
White text · 16.13:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 1.30:1
AA fail · AA large fail · AAA fail
Reading the other direction: #470708 as text scores 16.13:1 on white and 1.30:1 on black.

Accessibility — WCAG contrast

Aa
#470708 on white: 16.13:1
AA ✓ pass · AA-large · AAA
Aa
#470708 on black: 1.30:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #1C1807
deuteranopia · #2B2606
tritanopia · #4F0008

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #470708 is pinned to step 950; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF2F3
#FAE6E6
#F6C6C7
#F5999A
#F06668
#EB3335
#DF1619
#BA1215
#950F11
#6B0F10
#470708
Base = 950Lightest = 50 · #FCF2F3Darkest = 950 · #470708
:root {
  --brand-50: #FCF2F3;
  --brand-100: #FAE6E6;
  --brand-200: #F6C6C7;
  --brand-300: #F5999A;
  --brand-400: #F06668;
  --brand-500: #EB3335;
  --brand-600: #DF1619;
  --brand-700: #BA1215;
  --brand-800: #950F11;
  --brand-900: #6B0F10;
  --brand-950: #470708;
  --brand: #470708;
  --brand-ink: #ffffff;
}

Colors that work with #470708

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F4
Tinted page background
Border#EDC0C0
Hairlines and dividers
Muted text#9B4B4C
Captions on the surface
Accent#054937
Second voice, not a rival
Dark variant#740B0D
Hover, pressed, headers
Light variant#FDE8E8
Selected rows, tints
Dark surface#241414
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #470708

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#074746
Analogous left#470728
Analogous right#472607
Split-complement 1#074726
Split-complement 2#072847
Triadic 1#084707
Triadic 2#070847
Tetradic#284707

RGB percentages

Red27.8%
Green2.7%
Blue3.1%

CMYK percentages

Cyan0.0%
Magenta90.1%
Yellow88.7%
Key (black)72.2%

Color previews

#470708 text on a black background

contrast 1.30:1

Card sample

#470708 text on a white background

contrast 16.13:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #470708;
Background color
Panel with #470708 background
background-color: #470708;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #470708;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(71, 7, 8, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(71, 7, 8, 0.45);
Border & gradient
Gradient panel
border: 3px solid #470708;
background: linear-gradient(135deg, #470708, #473107);

Monochromatic scale

Palettes built from #470708

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#470708 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#470708, answered

What color is #470708?

#470708 is a deep electric red, closest to Maroon (ΔE2000 13.3). It sits at 359° on the hue wheel with 82% saturation and 15% lightness, which reads as warm.

What is the RGB value of #470708?

rgb(71, 7, 8) — 71 red, 7 green and 8 blue out of 255, or 27.8% / 2.7% / 3.1% by channel.

Is #470708 a light or a dark color?

It is a dark color. Relative luminance is 0.0151 and perceived brightness is 15%, so white text on it reaches 16.13:1.

Should I use black or white text on #470708?

White. It scores 16.13:1 against #470708, versus 1.30:1 for black — AAA at any size.

What is the complementary color of #470708?

#074746 sits directly opposite on the wheel. Softer options are the split-complements #074726 and #072847, which give the same contrast with far less vibration.

What colors go well with #470708?

For interface work: #FAF4F4 as the surface, #EDC0C0 for borders, #9B4B4C for secondary text, #054937 as an accent and #740B0D for hover and pressed states. For a palette, the analogous pair #470728 and #472607 stays calm, while #074746 is the loudest partner.

What is #470708 in CMYK for printing?

cmyk(0%, 90%, 89%, 72%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #470708 warm or cool?

Warm — it scores 17 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #471C07; nudged cooler, #48061F.

Work with #470708 in the Color Lab