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#491dfd

a balanced, electric blue · cool · closest name: Blue

RGB
73, 29, 253
HSL
252°, 98%, 55%
CMYK
71, 89, 0, 1
Luminance
0.0939

At a glance

Every number on this page in one read: what #491dfd is made of, how bright it looks, and which way it leans.

Hex
#491dfd
Hue
252°
blue
Saturation
98%
electric
Lightness
55%
balanced
Brightness
99%
HSV value
Perceived
38%
weighted brightness
Luminance
0.0939
WCAG relative
Temperature
Cool
77/100 cool
Color family
Blue
Tone
Electric
Best ink
White
7.30:1
Closest name
Blue
ΔE2000 4
Where it sits
Hue252° of 360°
Saturation98%
Lightness55%
Temperature
Warm ← → Cool77% cool

Reads cool. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#491dfd
RGBrgb(73, 29, 253)
HSLhsl(252, 98%, 55%)
CMYKcmyk(71%, 89%, 0%, 1%)
LABlab(36.7 74.6 -99.3)
LCHlch(36.7 124.2 306.9)
OKLCHoklch(0.489 0.288 276.0)
Decimal4791805
Display P3color(display-p3 0.286 0.114 0.992)

Copy-ready code

/* CSS */
color: #491dfd;
background-color: #491dfd;
/* Tailwind (arbitrary) */
class="text-[#491dfd] bg-[#491dfd]"
/* SCSS */
$brand: #491dfd;
/* SwiftUI */
Color(red: 0.286, green: 0.114, blue: 0.992)
/* Android */
Color.parseColor("#491dfd")
/* Flutter */
Color(0xFF491DFD)
/* Python / OpenCV (BGR) */
(253, 29, 73)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #491dfd · 7.30:1
Use #ffffffAAA at every size.
Aa
White text · 7.30:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 2.88:1
AA fail · AA large fail · AAA fail
Reading the other direction: #491dfd as text scores 7.30:1 on white and 2.88:1 on black.

Accessibility — WCAG contrast

Aa
#491dfd on white: 7.30:1
AA ✓ pass · AA-large · AAA
Aa
#491dfd on black: 2.88:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #005FFF
deuteranopia · #004DF9
tritanopia · #006C97

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #491dfd is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F4F1FD
#E8E3FC
#CCC1FB
#A590FE
#7958FD
#491dfd
#3102F3
#2902CA
#2101A2
#1C0674
#110449
Base = 500Lightest = 50 · #F4F1FDDarkest = 950 · #110449
:root {
  --brand-50: #F4F1FD;
  --brand-100: #E8E3FC;
  --brand-200: #CCC1FB;
  --brand-300: #A590FE;
  --brand-400: #7958FD;
  --brand-500: #491dfd;
  --brand-600: #3102F3;
  --brand-700: #2902CA;
  --brand-800: #2101A2;
  --brand-900: #1C0674;
  --brand-950: #110449;
  --brand: #491dfd;
  --brand-ink: #ffffff;
}

Colors that work with #491dfd

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F5F4FA
Tinted page background
Border#C9C0ED
Hairlines and dividers
Muted text#5A4B9B
Captions on the surface
Accent#CCC100
Second voice, not a rival
Dark variant#1A017E
Hover, pressed, headers
Light variant#EBE6FF
Selected rows, tints
Dark surface#171424
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #491dfd

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#D1FD1D
Analogous left#1D61FD
Analogous right#B91DFD
Split-complement 1#FDB91D
Split-complement 2#61FD1D
Triadic 1#FD491D
Triadic 2#1DFD49
Tetradic#FD1D61

RGB percentages

Red28.6%
Green11.4%
Blue99.2%

CMYK percentages

Cyan71.1%
Magenta88.5%
Yellow0.0%
Key (black)0.8%

Color previews

#491dfd text on a black background

contrast 2.88:1

Card sample

#491dfd text on a white background

contrast 7.30:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #491dfd;
Background color
Panel with #491dfd background
background-color: #491dfd;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #491dfd;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(73, 29, 253, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(73, 29, 253, 0.45);
Border & gradient
Gradient panel
border: 3px solid #491dfd;
background: linear-gradient(135deg, #491dfd, #DE1DFD);

Monochromatic scale

Palettes built from #491dfd

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#491dfd in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
TechnologyFinanceHealthcareEnterprise SaaS
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#491dfd, answered

What color is #491dfd?

#491dfd is a balanced electric blue, closest to Blue (ΔE2000 4). It sits at 252° on the hue wheel with 98% saturation and 55% lightness, which reads as cool.

What is the RGB value of #491dfd?

rgb(73, 29, 253) — 73 red, 29 green and 253 blue out of 255, or 28.6% / 11.4% / 99.2% by channel.

Is #491dfd a light or a dark color?

It is a dark color. Relative luminance is 0.0939 and perceived brightness is 38%, so white text on it reaches 7.30:1.

Should I use black or white text on #491dfd?

White. It scores 7.30:1 against #491dfd, versus 2.88:1 for black — AAA at any size.

What is the complementary color of #491dfd?

#D1FD1D sits directly opposite on the wheel. Softer options are the split-complements #FDB91D and #61FD1D, which give the same contrast with far less vibration.

What colors go well with #491dfd?

For interface work: #F5F4FA as the surface, #C9C0ED for borders, #5A4B9B for secondary text, #CCC100 as an accent and #1A017E for hover and pressed states. For a palette, the analogous pair #1D61FD and #B91DFD stays calm, while #D1FD1D is the loudest partner.

What is #491dfd in CMYK for printing?

cmyk(71%, 89%, 0%, 1%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #491dfd warm or cool?

Cool — it scores 77 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #9B1DFD; nudged cooler, #1B38FF.

Work with #491dfd in the Color Lab