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magenta / pink · neutral

#621663

a deep, vivid magenta / pink · neutral · closest name: Purple

Token name suggestion: Ink Ruby

RGB
98, 22, 99
HSL
299°, 64%, 24%
CMYK
1, 78, 0, 61
Luminance
0.0407

#621663 is a deep vivid magenta / pink, 299° on the wheel and 50/100 on the cool side. Put white text on it (11.57:1). As text it scores 11.57:1 on white — safe at any size. Nearest name is Purple, nearest Tailwind family is violet.

hsl(299 64% 24%)rgb(98 22 99)Base step 900AAA inkNeutral

At a glance

Every number on this page in one read: what #621663 is made of, how bright it looks, and which way it leans.

Hex
#621663
Hue
299°
magenta / pink
Saturation
64%
vivid
Lightness
24%
deep
Brightness
39%
HSV value
Perceived
26%
weighted brightness
Luminance
0.0407
WCAG relative
Temperature
Neutral
50/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
11.57:1
Closest name
Purple
ΔE2000 6.6
Chroma
51.2
LCH, 0–130ish
OKLCH L
0.363
perceptual lightness
Tailwind
violet
500 · ΔE 28.3
Web-safe
#660066
nearest of 216
Where it sits
Hue299° of 360°
Saturation64%
Lightness24%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #621663.

Temperature
Warm ← → Cool50% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red64%
Green14%
Blue22%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#621663
HEX (8-digit)#621663ff
RGBrgb(98, 22, 99)
RGBArgba(98, 22, 99, 1)
HSLhsl(299, 64%, 24%)
HSV / HSBhsv(299, 78%, 39%)
HWBhwb(299 9% 61%)
CMYKcmyk(1%, 78%, 0%, 61%)
LABlab(23.9 43.2 -27.6)
LCHlch(23.9 51.2 327.4)
OKLCHoklch(0.363 0.142 327.5)
XYZ (D65)xyz(7.58, 4.07, 12.19)
Decimal6428259
Display P3color(display-p3 0.384 0.086 0.388)
Web-safe#660066

Copy-ready code

every platformclick to select
/* CSS */
color: #621663;
background-color: #621663;
/* CSS custom property */
--brand: #621663;
/* Tailwind (arbitrary) */
class="text-[#621663] bg-[#621663]"
/* SCSS */
$brand: #621663;
/* SwiftUI */
Color(red: 0.384, green: 0.086, blue: 0.388)
/* UIKit */
UIColor(red: 0.384, green: 0.086, blue: 0.388, alpha: 1)
/* Android XML */
<color name="brand">#621663</color>
/* Android Compose */
Color(0xFF621663)
/* Flutter */
Color(0xFF621663)
/* Python / OpenCV (BGR) */
(99, 22, 98)
/* Python / PIL (RGB) */
(98, 22, 99)
/* Java AWT */
new Color(98, 22, 99)
/* .NET */
Color.FromArgb(255, 98, 22, 99)
/* OpenGL / Unity (0–1) */
(0.3843f, 0.0863f, 0.3882f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{98,22,99}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #621663 85%, white);
border-color: color-mix(in oklab, #621663 40%, transparent);
/* theme-aware in one line */
color: light-dark(#671768, #EED3EE);
/* relative colour syntax */
--hover: hsl(from #621663 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #FBF4FB;
  --brand-100: #F7E8F7;
  --brand-200: #F0CBF0;
  --brand-300: #EAA3EB;
  --brand-400: #DF75E0;
  --brand-500: #D447D6;
  --brand-600: #C62DC8;
  --brand-700: #A525A7;
  --brand-800: #841E85;
  --brand-900: #621663;
  --brand-950: #3C103D;
  --brand: #621663;
  --brand-ink: #ffffff;
  --brand-surface: #FAF4FA;
  --brand-border: #ECC0ED;
  --brand-hover: #451046;
  --brand-pressed: #280928;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #241424;
    --brand-ink: #EED3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#FBF4FB',
        100: '#F7E8F7',
        200: '#F0CBF0',
        300: '#EAA3EB',
        400: '#DF75E0',
        500: '#D447D6',
        600: '#C62DC8',
        700: '#A525A7',
        800: '#841E85',
        900: '#621663',
        950: '#3C103D',
        DEFAULT: '#621663',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #FBF4FB,
  '100': #F7E8F7,
  '200': #F0CBF0,
  '300': #EAA3EB,
  '400': #DF75E0,
  '500': #D447D6,
  '600': #C62DC8,
  '700': #A525A7,
  '800': #841E85,
  '900': #621663,
  '950': #3C103D,
);
$brand-base: #621663;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#FBF4FB", "$type": "color" },
      "100": { "$value": "#F7E8F7", "$type": "color" },
      "200": { "$value": "#F0CBF0", "$type": "color" },
      "300": { "$value": "#EAA3EB", "$type": "color" },
      "400": { "$value": "#DF75E0", "$type": "color" },
      "500": { "$value": "#D447D6", "$type": "color" },
      "600": { "$value": "#C62DC8", "$type": "color" },
      "700": { "$value": "#A525A7", "$type": "color" },
      "800": { "$value": "#841E85", "$type": "color" },
      "900": { "$value": "#621663", "$type": "color" },
      "950": { "$value": "#3C103D", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #621663 · 11.57:1
Use #ffffffAAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 11.57:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 1.81:1
AA fail · AA large fail · AAA fail
Reading the other direction: #621663 as text scores 11.57:1 on white and 1.81:1 on black.
Best tinted ink on it, if plain black or white feels flat: #FAEAFA at 10.04:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#621663 · 11.57:1
AA on whitealready passes
#621663
The quick fox
#621663 · 11.57:1
AAA on whitealready passes
#621663
The quick fox
#C52CC7 · 4.56:1
AA on black+24% L
#C52CC7
The quick fox
#DC68DD · 7.07:1
AAA on black+40% L
#DC68DD

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #621663 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#621663 on white: 11.57:1
AA ✓ pass · AA-large · AAA
Aa
#621663 on black: 1.81:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #621663 as text on that neutral, and that neutral as text on #621663.

NeutralRatioBoth directions
White11.57:1AaAa
Slate 5011.06:1AaAa
Slate 10010.57:1AaAa
Slate 2009.39:1AaAa
Slate 3007.80:1AaAa
Slate 4004.51:1AaAa
Slate 5002.43:1AaAa
Slate 6001.53:1AaAa
Slate 7001.12:1AaAa
Slate 8001.26:1AaAa
Slate 9001.54:1AaAa
Black1.81:1AaAa
Colour vision deficiency
true color
protanopia · #053365
deuteranopia · #2A3C61
tritanopia · #65223B

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #621663 is pinned to step 900; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF4FB
#F7E8F7
#F0CBF0
#EAA3EB
#DF75E0
#D447D6
#C62DC8
#A525A7
#841E85
#621663
#3C103D
Base = 900Lightest = 50 · #FBF4FBDarkest = 950 · #3C103DText step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.036 327.5);
  --brand-100: oklch(0.94 0.057 327.5);
  --brand-200: oklch(0.88 0.085 327.5);
  --brand-300: oklch(0.80 0.111 327.5);
  --brand-400: oklch(0.72 0.131 327.5);
  --brand-500: oklch(0.64 0.142 327.5);
  --brand-600: oklch(0.56 0.142 327.5);
  --brand-700: oklch(0.48 0.134 327.5);
  --brand-800: oklch(0.40 0.119 327.5);
  --brand-900: oklch(0.32 0.100 327.5);
  --brand-950: oklch(0.24 0.078 327.5);
}

Colors that work with #621663

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4FA
Tinted page background
Border#ECC0ED
Hairlines and dividers
Muted text#9A4B9B
Captions on the surface
Accent#296514
Second voice, not a rival
Dark variant#671768
Hover, pressed, headers
Light variant#FAEAFA
Selected rows, tints
Dark surface#241424
Dark-mode background
Hover#451046
One step down in lightness
Pressed#280928
Two steps down
Disabled#8D5B8E
Chroma pulled out
Focus ring#79137B
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #621663

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The low lightness adds weight and formality.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityHigh
  • EnergyMedium-high
  • Weight76/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#176316
Analogous left#3B1663
Analogous right#63163D
Split-complement 1#3D6316
Split-complement 2#16633B
Triadic 1#636216
Triadic 2#166362
Tetradic#633B16
On the wheel
Base+30°−30°+120°+240°+180°299°

#621663 sits at 299°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red38.4%
Green8.6%
Blue38.8%
R · 0–255
98
0x62
G · 0–255
22
0x16
B · 0–255
99
0x63

CMYK percentages

Cyan1.0%
Magenta77.8%
Yellow0.0%
Key (black)61.2%

Total ink coverage is 140%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#621663 text on a black background

contrast 1.81:1

Card sample

#621663 text on a white background

contrast 11.57:1

Card sample

#621663 on grey

10.57:1

#621663 on its own surface

10.69:1

#621663 on its dark surface

1.51:1

CSS3 live lab

Text font color

The quick brown fox

color: #621663;
Background color
Panel with #621663 background
background-color: #621663;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #621663;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(98, 22, 99, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(98, 22, 99, 0.45);
Border & gradient
Gradient panel
border: 3px solid #621663;
background: linear-gradient(135deg, #621663, #631631);
Gradient text

Gradient headline

background: linear-gradient(90deg, #621663, #63161D);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #621663;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #621663;
caret-color: #621663;
Left rule
Pull quote or callout
border-left: 4px solid #621663;
Ring + tint
Selected chip
background: #FAEAFA;
box-shadow: inset 0 0 0 2px #621663;
Conic badge
68%
background: conic-gradient(#621663 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #621663 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(98, 22, 99, 0.5)
rgb(98 22 99 / 50%)
#62166380
hsl(299 64% 24% / 50%)
color-mix(in srgb, #621663 50%, transparent)
Alpha8-digit hexFlat on white
10%#6216631a#EFE8EF
20%#62166333#E0D0E0
40%#62166366#C0A2C1
60%#62166399#A173A1
80%#621663cc#814582

Gradients from #621663

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #932195, #621663 45%, #671768);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #621663, #4A1020);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #621663, #176316);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #AC27AE 0%, #621663 45%, #671768 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #FAF4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #4B1F8D 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #7C1C45 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #671768 0%, transparent 65%), #621663;

Monochromatic scale

Palettes built from #621663

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#621663 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Very dark values collapse into each other on cheap panels — leave more lightness between your darkest steps than the numbers suggest.

In dark mode

Too dim on dark surfaces at 1.81:1 — lift it to #C52CC7 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#621663, answered

What color is #621663?

#621663 is a deep vivid magenta / pink, closest to Purple (ΔE2000 6.6). It sits at 299° on the hue wheel with 64% saturation and 24% lightness, which reads as neutral.

What is the RGB value of #621663?

rgb(98, 22, 99) — 98 red, 22 green and 99 blue out of 255, or 38.4% / 8.6% / 38.8% by channel.

What is #621663 in HSL and HSV?

hsl(299, 64%, 24%) and hsv(299, 78%, 39%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #621663 a light or a dark color?

It is a dark color. Relative luminance is 0.0407 and perceived brightness is 26%, so white text on it reaches 11.57:1.

Should I use black or white text on #621663?

White. It scores 11.57:1 against #621663, versus 1.81:1 for black — AAA at any size.

Is #621663 accessible on a white background?

#621663 on white scores 11.57:1, which clears AAA at every size.

What is the complementary color of #621663?

#176316 sits directly opposite on the wheel. Softer options are the split-complements #3D6316 and #16633B, which give the same contrast with far less vibration.

What colors go well with #621663?

For interface work: #FAF4FA as the surface, #ECC0ED for borders, #9A4B9B for secondary text, #296514 as an accent and #671768 for hover and pressed states. For a palette, the analogous pair #3B1663 and #63163D stays calm, while #176316 is the loudest partner.

What is #621663 in CMYK for printing?

cmyk(1%, 78%, 0%, 61%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #621663 warm or cool?

Neutral — it scores 50 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #631648; nudged cooler, #461564.

Which Tailwind color is closest to #621663?

The violet family — its 500 step is #8b5cf6, ΔE2000 28.3 away. That is a visible difference, so define #621663 as a custom token rather than reaching for the built-in.

How do I use #621663 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#621663] or text-[#621663], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #621663 with 50% opacity?

rgba(98, 22, 99, 0.5), or #62166380 in eight-digit hex. Over white that composites to #B18BB1; over black, #310B32.

Is #621663 a web-safe color?

No. The nearest web-safe colour is #660066, ΔE2000 2.4 away. The palette only matters for legacy displays and some email clients now.

What does the color #621663 mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #621663?

The safest is same-hue elevation: linear-gradient(135deg, #932195, #621663 45%, #671768). For more colour, a short hue run to #4A1020 keeps it rich without turning muddy.

Work with #621663 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #621663 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.