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magenta / pink · warm

#623f4f

a dark, soft magenta / pink · warm · closest name: Purple

Token name suggestion: Slate Peony

RGB
98, 63, 79
HSL
333°, 22%, 32%
CMYK
0, 36, 19, 62
Luminance
0.0672

#623f4f is a dark soft magenta / pink, 333° on the wheel and 39/100 on the cool side. Put white text on it (8.96:1). As text it scores 8.96:1 on white — safe at any size. Nearest name is Purple, nearest Tailwind family is zinc.

hsl(333 22% 32%)rgb(98 63 79)Base step 800AAA inkWarm

At a glance

Every number on this page in one read: what #623f4f is made of, how bright it looks, and which way it leans.

Hex
#623f4f
Hue
333°
magenta / pink
Saturation
22%
soft
Lightness
32%
dark
Brightness
38%
HSV value
Perceived
30%
weighted brightness
Luminance
0.0672
WCAG relative
Temperature
Warm
39/100 cool
Color family
Magenta / pink
Tone
Soft
Best ink
White
8.96:1
Closest name
Purple
ΔE2000 18.5
Chroma
18.2
LCH, 0–130ish
OKLCH L
0.413
perceptual lightness
Tailwind
zinc
500 · ΔE 20.8
Web-safe
#663366
nearest of 216
Where it sits
Hue333° of 360°
Saturation22%
Lightness32%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #623f4f.

Temperature
Warm ← → Cool39% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red39%
Green53%
Blue8%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#623f4f
HEX (8-digit)#623f4fff
RGBrgb(98, 63, 79)
RGBArgba(98, 63, 79, 1)
HSLhsl(333, 22%, 32%)
HSV / HSBhsv(333, 36%, 38%)
HWBhwb(333 25% 62%)
CMYKcmyk(0%, 36%, 19%, 62%)
LABlab(31.1 17.9 -3.4)
LCHlch(31.1 18.2 349.4)
OKLCHoklch(0.413 0.054 350.7)
XYZ (D65)xyz(8.23, 6.72, 8.26)
Decimal6438735
Display P3color(display-p3 0.384 0.247 0.310)
Web-safe#663366

Copy-ready code

every platformclick to select
/* CSS */
color: #623f4f;
background-color: #623f4f;
/* CSS custom property */
--brand: #623f4f;
/* Tailwind (arbitrary) */
class="text-[#623f4f] bg-[#623f4f]"
/* SCSS */
$brand: #623f4f;
/* SwiftUI */
Color(red: 0.384, green: 0.247, blue: 0.310)
/* UIKit */
UIColor(red: 0.384, green: 0.247, blue: 0.310, alpha: 1)
/* Android XML */
<color name="brand">#623F4F</color>
/* Android Compose */
Color(0xFF623F4F)
/* Flutter */
Color(0xFF623F4F)
/* Python / OpenCV (BGR) */
(79, 63, 98)
/* Python / PIL (RGB) */
(98, 63, 79)
/* Java AWT */
new Color(98, 63, 79)
/* .NET */
Color.FromArgb(255, 98, 63, 79)
/* OpenGL / Unity (0–1) */
(0.3843f, 0.2471f, 0.3098f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{98,63,79}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #623f4f 85%, white);
border-color: color-mix(in oklab, #623f4f 40%, transparent);
/* theme-aware in one line */
color: light-dark(#4E323F, #E7DAE0);
/* relative colour syntax */
--hover: hsl(from #623f4f h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F9F6F7;
  --brand-100: #F2EDEF;
  --brand-200: #E4D8DD;
  --brand-300: #D3BBC6;
  --brand-400: #BD99A9;
  --brand-500: #A7768D;
  --brand-600: #956078;
  --brand-700: #7C5064;
  --brand-800: #623f4f;
  --brand-900: #49313C;
  --brand-950: #2E1F26;
  --brand: #623f4f;
  --brand-ink: #ffffff;
  --brand-surface: #F9F6F7;
  --brand-border: #DFCDD5;
  --brand-hover: #4C313E;
  --brand-pressed: #37232C;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #22161C;
    --brand-ink: #E7DAE0;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F6F7',
        100: '#F2EDEF',
        200: '#E4D8DD',
        300: '#D3BBC6',
        400: '#BD99A9',
        500: '#A7768D',
        600: '#956078',
        700: '#7C5064',
        800: '#623f4f',
        900: '#49313C',
        950: '#2E1F26',
        DEFAULT: '#623f4f',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F9F6F7,
  '100': #F2EDEF,
  '200': #E4D8DD,
  '300': #D3BBC6,
  '400': #BD99A9,
  '500': #A7768D,
  '600': #956078,
  '700': #7C5064,
  '800': #623f4f,
  '900': #49313C,
  '950': #2E1F26,
);
$brand-base: #623f4f;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F9F6F7", "$type": "color" },
      "100": { "$value": "#F2EDEF", "$type": "color" },
      "200": { "$value": "#E4D8DD", "$type": "color" },
      "300": { "$value": "#D3BBC6", "$type": "color" },
      "400": { "$value": "#BD99A9", "$type": "color" },
      "500": { "$value": "#A7768D", "$type": "color" },
      "600": { "$value": "#956078", "$type": "color" },
      "700": { "$value": "#7C5064", "$type": "color" },
      "800": { "$value": "#623f4f", "$type": "color" },
      "900": { "$value": "#49313C", "$type": "color" },
      "950": { "$value": "#2E1F26", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #623f4f · 8.96:1
Use #ffffffAAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 8.96:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 2.34:1
AA fail · AA large fail · AAA fail
Reading the other direction: #623f4f as text scores 8.96:1 on white and 2.34:1 on black.
Best tinted ink on it, if plain black or white feels flat: #F5EFF2 at 7.90:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#623f4f · 8.96:1
AA on whitealready passes
#623f4f
The quick fox
#623f4f · 8.96:1
AAA on whitealready passes
#623f4f
The quick fox
#9C667F · 4.62:1
AA on black+19% L
#9C667F
The quick fox
#B48B9E · 7.13:1
AAA on black+31% L
#B48B9E

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #623F4F is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#623f4f on white: 8.96:1
AA ✓ pass · AA-large · AAA
Aa
#623f4f on black: 2.34:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #623f4f as text on that neutral, and that neutral as text on #623f4f.

NeutralRatioBoth directions
White8.96:1AaAa
Slate 508.57:1AaAa
Slate 1008.18:1AaAa
Slate 2007.27:1AaAa
Slate 3006.04:1AaAa
Slate 4003.50:1AaAa
Slate 5001.88:1AaAa
Slate 6001.18:1AaAa
Slate 7001.16:1AaAa
Slate 8001.63:1AaAa
Slate 9001.99:1AaAa
Black2.34:1AaAa
Colour vision deficiency
true color
protanopia · #424650
deuteranopia · #4B4C4E
tritanopia · #673E45

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #623f4f is pinned to step 800; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F9F6F7
#F2EDEF
#E4D8DD
#D3BBC6
#BD99A9
#A7768D
#956078
#7C5064
#623f4f
#49313C
#2E1F26
Base = 800Lightest = 50 · #F9F6F7Darkest = 950 · #2E1F26Text step on white = 600
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.013 350.7);
  --brand-100: oklch(0.94 0.022 350.7);
  --brand-200: oklch(0.88 0.032 350.7);
  --brand-300: oklch(0.80 0.042 350.7);
  --brand-400: oklch(0.72 0.050 350.7);
  --brand-500: oklch(0.64 0.054 350.7);
  --brand-600: oklch(0.56 0.054 350.7);
  --brand-700: oklch(0.48 0.051 350.7);
  --brand-800: oklch(0.40 0.045 350.7);
  --brand-900: oklch(0.32 0.038 350.7);
  --brand-950: oklch(0.24 0.030 350.7);
}

Colors that work with #623f4f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F9F6F7
Tinted page background
Border#DFCDD5
Hairlines and dividers
Muted text#8C5A71
Captions on the surface
Accent#3C6548
Second voice, not a rival
Dark variant#4E323F
Hover, pressed, headers
Light variant#F5EFF2
Selected rows, tints
Dark surface#22161C
Dark-mode background
Hover#4C313E
One step down in lightness
Pressed#37232C
Two steps down
Disabled#A26F86
Chroma pulled out
Focus ring#783E58
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #623f4f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Charts, tags and secondary surfaces
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

expressiveyouthfulwarmconfident

Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands.

The muted chroma softens the association — it reads considered rather than loud, which suits long-form and data-heavy screens. The low lightness adds weight and formality.

Worth knowing

Strong gendered associations in some markets — test it with the audience you actually have.

Reads as
  • FormalityHigh
  • EnergyMedium
  • Weight68/100
  • TemperatureWarm
  • ApproachabilityHigh

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#3F6252
Analogous left#623F61
Analogous right#62413F
Split-complement 1#3F6241
Split-complement 2#3F6162
Triadic 1#4F623F
Triadic 2#3F4F62
Tetradic#61623F
On the wheel
Base+30°−30°+120°+240°+180°333°

#623f4f sits at 333°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red38.4%
Green24.7%
Blue31.0%
R · 0–255
98
0x62
G · 0–255
63
0x3f
B · 0–255
79
0x4f

CMYK percentages

Cyan0.0%
Magenta35.7%
Yellow19.4%
Key (black)61.6%

Total ink coverage is 117%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#623f4f text on a black background

contrast 2.34:1

Card sample

#623f4f text on a white background

contrast 8.96:1

Card sample

#623f4f on grey

8.18:1

#623f4f on its own surface

8.34:1

#623f4f on its dark surface

1.95:1

CSS3 live lab

Text font color

The quick brown fox

color: #623f4f;
Background color
Panel with #623f4f background
background-color: #623f4f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #623f4f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(98, 63, 79, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(98, 63, 79, 0.45);
Border & gradient
Gradient panel
border: 3px solid #623f4f;
background: linear-gradient(135deg, #623f4f, #62463F);
Gradient text

Gradient headline

background: linear-gradient(90deg, #623f4f, #624F3F);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #623f4f;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #623f4f;
caret-color: #623f4f;
Left rule
Pull quote or callout
border-left: 4px solid #623f4f;
Ring + tint
Selected chip
background: #F5EFF2;
box-shadow: inset 0 0 0 2px #623f4f;
Conic badge
68%
background: conic-gradient(#623f4f 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #623f4f over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(98, 63, 79, 0.5)
rgb(98 63 79 / 50%)
#623f4f80
hsl(333 22% 32% / 50%)
color-mix(in srgb, #623f4f 50%, transparent)
Alpha8-digit hexFlat on white
10%#623f4f1a#EFECED
20%#623f4f33#E0D9DC
40%#623f4f66#C0B2B9
60%#623f4f99#A18C95
80%#623f4fcc#816572

Gradients from #623f4f

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #87576D, #623f4f 45%, #4E323F);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #623f4f, #4F3B33);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #623f4f, #3F6252);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #9A637C 0%, #623f4f 45%, #4E323F 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F9F6F7, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #7F5381 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #75504B 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #4E323F 0%, transparent 65%), #623f4f;

Monochromatic scale

Palettes built from #623f4f

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#623f4f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 2.34:1 — lift it to #9C667F for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#623f4f, answered

What color is #623f4f?

#623f4f is a dark soft magenta / pink, closest to Purple (ΔE2000 18.5). It sits at 333° on the hue wheel with 22% saturation and 32% lightness, which reads as warm.

What is the RGB value of #623f4f?

rgb(98, 63, 79) — 98 red, 63 green and 79 blue out of 255, or 38.4% / 24.7% / 31% by channel.

What is #623f4f in HSL and HSV?

hsl(333, 22%, 32%) and hsv(333, 36%, 38%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #623f4f a light or a dark color?

It is a dark color. Relative luminance is 0.0672 and perceived brightness is 30%, so white text on it reaches 8.96:1.

Should I use black or white text on #623f4f?

White. It scores 8.96:1 against #623f4f, versus 2.34:1 for black — AAA at any size.

Is #623f4f accessible on a white background?

#623f4f on white scores 8.96:1, which clears AAA at every size.

What is the complementary color of #623f4f?

#3F6252 sits directly opposite on the wheel. Softer options are the split-complements #3F6241 and #3F6162, which give the same contrast with far less vibration.

What colors go well with #623f4f?

For interface work: #F9F6F7 as the surface, #DFCDD5 for borders, #8C5A71 for secondary text, #3C6548 as an accent and #4E323F for hover and pressed states. For a palette, the analogous pair #623F61 and #62413F stays calm, while #3F6252 is the loudest partner.

What is #623f4f in CMYK for printing?

cmyk(0%, 36%, 19%, 62%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #623f4f warm or cool?

Warm — it scores 39 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #623F42; nudged cooler, #643D5D.

Which Tailwind color is closest to #623f4f?

The zinc family — its 500 step is #71717a, ΔE2000 20.8 away. That is a visible difference, so define #623f4f as a custom token rather than reaching for the built-in.

How do I use #623f4f in Tailwind CSS?

Inline it as an arbitrary value with bg-[#623f4f] or text-[#623f4f], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #623f4f with 50% opacity?

rgba(98, 63, 79, 0.5), or #623f4f80 in eight-digit hex. Over white that composites to #B19FA7; over black, #312028.

Is #623f4f a web-safe color?

No. The nearest web-safe colour is #663366, ΔE2000 10.5 away. The palette only matters for legacy displays and some email clients now.

What does the color #623f4f mean?

As a magenta / pink, it reads expressive, youthful, warm. Pink is the fastest way to signal that a product is not another enterprise dashboard. It carries beauty, fashion and culture brands. At this moderate chroma the association is present but not shouted.

What gradient works with #623f4f?

The safest is same-hue elevation: linear-gradient(135deg, #87576D, #623f4f 45%, #4E323F). For more colour, a short hue run to #4F3B33 keeps it rich without turning muddy.

Work with #623f4f in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #623f4f at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.