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violet · cool

#673ccf

a balanced, vivid violet · cool · closest name: Blue Violet

Token name suggestion: Atlas Iris

RGB
103, 60, 207
HSL
258°, 61%, 52%
CMYK
50, 71, 0, 19
Luminance
0.1062

#673ccf is a balanced vivid violet, 258° on the wheel and 74/100 on the cool side. Put white text on it (6.72:1). As text it scores 6.72:1 on white — safe at any size. Nearest name is Blue Violet, nearest Tailwind family is violet.

hsl(258 61% 52%)rgb(103 60 207)Base step 500AA inkCool

At a glance

Every number on this page in one read: what #673ccf is made of, how bright it looks, and which way it leans.

Hex
#673ccf
Hue
258°
violet
Saturation
61%
vivid
Lightness
52%
balanced
Brightness
81%
HSV value
Perceived
40%
weighted brightness
Luminance
0.1062
WCAG relative
Temperature
Cool
74/100 cool
Color family
Violet
Tone
Vivid
Best ink
White
6.72:1
Closest name
Blue Violet
ΔE2000 5.9
Chroma
87.2
LCH, 0–130ish
OKLCH L
0.497
perceptual lightness
Tailwind
violet
500 · ΔE 12.1
Web-safe
#6633CC
nearest of 216
Where it sits
Hue258° of 360°
Saturation61%
Lightness52%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #673ccf.

Temperature
Warm ← → Cool74% cool

Reads cool. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red27%
Green30%
Blue42%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#673ccf
HEX (8-digit)#673ccfff
RGBrgb(103, 60, 207)
RGBArgba(103, 60, 207, 1)
HSLhsl(258, 61%, 52%)
HSV / HSBhsv(258, 71%, 81%)
HWBhwb(258 24% 19%)
CMYKcmyk(50%, 71%, 0%, 19%)
LABlab(38.9 52.8 -69.3)
LCHlch(38.9 87.2 307.3)
OKLCHoklch(0.497 0.212 289.8)
XYZ (D65)xyz(18.47, 10.62, 60.10)
Decimal6765775
Display P3color(display-p3 0.404 0.235 0.812)
Web-safe#6633CC

Copy-ready code

every platformclick to select
/* CSS */
color: #673ccf;
background-color: #673ccf;
/* CSS custom property */
--brand: #673ccf;
/* Tailwind (arbitrary) */
class="text-[#673ccf] bg-[#673ccf]"
/* SCSS */
$brand: #673ccf;
/* SwiftUI */
Color(red: 0.404, green: 0.235, blue: 0.812)
/* UIKit */
UIColor(red: 0.404, green: 0.235, blue: 0.812, alpha: 1)
/* Android XML */
<color name="brand">#673CCF</color>
/* Android Compose */
Color(0xFF673CCF)
/* Flutter */
Color(0xFF673CCF)
/* Python / OpenCV (BGR) */
(207, 60, 103)
/* Python / PIL (RGB) */
(103, 60, 207)
/* Java AWT */
new Color(103, 60, 207)
/* .NET */
Color.FromArgb(255, 103, 60, 207)
/* OpenGL / Unity (0–1) */
(0.4039f, 0.2353f, 0.8118f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{103,60,207}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #673ccf 85%, white);
border-color: color-mix(in oklab, #673ccf 40%, transparent);
/* theme-aware in one line */
color: light-dark(#301966, #DBD3EE);
/* relative colour syntax */
--hover: hsl(from #673ccf h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F6F4FB;
  --brand-100: #EDE8F7;
  --brand-200: #D7CCEF;
  --brand-300: #B9A5E9;
  --brand-400: #9678DE;
  --brand-500: #673ccf;
  --brand-600: #5C30C4;
  --brand-700: #4C28A4;
  --brand-800: #3D2083;
  --brand-900: #2F1B5F;
  --brand-950: #1D113C;
  --brand: #673ccf;
  --brand-ink: #ffffff;
  --brand-surface: #F6F4FA;
  --brand-border: #CDC0ED;
  --brand-hover: #572EBA;
  --brand-pressed: #49279D;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #191424;
    --brand-ink: #DBD3EE;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F6F4FB',
        100: '#EDE8F7',
        200: '#D7CCEF',
        300: '#B9A5E9',
        400: '#9678DE',
        500: '#673ccf',
        600: '#5C30C4',
        700: '#4C28A4',
        800: '#3D2083',
        900: '#2F1B5F',
        950: '#1D113C',
        DEFAULT: '#673ccf',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F6F4FB,
  '100': #EDE8F7,
  '200': #D7CCEF,
  '300': #B9A5E9,
  '400': #9678DE,
  '500': #673ccf,
  '600': #5C30C4,
  '700': #4C28A4,
  '800': #3D2083,
  '900': #2F1B5F,
  '950': #1D113C,
);
$brand-base: #673ccf;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F6F4FB", "$type": "color" },
      "100": { "$value": "#EDE8F7", "$type": "color" },
      "200": { "$value": "#D7CCEF", "$type": "color" },
      "300": { "$value": "#B9A5E9", "$type": "color" },
      "400": { "$value": "#9678DE", "$type": "color" },
      "500": { "$value": "#673ccf", "$type": "color" },
      "600": { "$value": "#5C30C4", "$type": "color" },
      "700": { "$value": "#4C28A4", "$type": "color" },
      "800": { "$value": "#3D2083", "$type": "color" },
      "900": { "$value": "#2F1B5F", "$type": "color" },
      "950": { "$value": "#1D113C", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #673ccf · 6.72:1
Use #ffffffAA at every size, AAA for large text only.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 6.72:1 · recommended
AA pass · AA large pass · AAA fail
Aa
Black text · 3.12:1
AA fail · AA large pass · AAA fail
Reading the other direction: #673ccf as text scores 6.72:1 on white and 3.12:1 on black.
Best tinted ink on it, if plain black or white feels flat: #EFEBFA at 5.74:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#673ccf · 6.72:1
AA on whitealready passes
#673ccf
The quick fox
#6438CE · 7.00:1
AAA on white−1% L
#6438CE
The quick fox
#8461D8 · 4.68:1
AA on black+9% L
#8461D8
The quick fox
#A186E1 · 7.01:1
AAA on black+18% L
#A186E1

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #673CCF is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#673ccf on white: 6.72:1
AA ✓ pass · AA-large · AAA
Aa
#673ccf on black: 3.12:1
AA ✗ fail · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #673ccf as text on that neutral, and that neutral as text on #673ccf.

NeutralRatioBoth directions
White6.72:1AaAa
Slate 506.42:1AaAa
Slate 1006.14:1AaAa
Slate 2005.45:1AaAa
Slate 3004.53:1AaAa
Slate 4002.62:1AaAa
Slate 5001.41:1AaAa
Slate 6001.13:1AaAa
Slate 7001.54:1AaAa
Slate 8002.18:1AaAa
Slate 9002.66:1AaAa
Black3.12:1AaAa
Colour vision deficiency
true color
protanopia · #005ED3
deuteranopia · #0058CC
tritanopia · #426382

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #673ccf is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F6F4FB
#EDE8F7
#D7CCEF
#B9A5E9
#9678DE
#673ccf
#5C30C4
#4C28A4
#3D2083
#2F1B5F
#1D113C
Base = 500Lightest = 50 · #F6F4FBDarkest = 950 · #1D113CText step on white = 500
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.053 289.8);
  --brand-100: oklch(0.94 0.085 289.8);
  --brand-200: oklch(0.88 0.127 289.8);
  --brand-300: oklch(0.80 0.165 289.8);
  --brand-400: oklch(0.72 0.195 289.8);
  --brand-500: oklch(0.64 0.212 289.8);
  --brand-600: oklch(0.56 0.212 289.8);
  --brand-700: oklch(0.48 0.199 289.8);
  --brand-800: oklch(0.40 0.178 289.8);
  --brand-900: oklch(0.32 0.148 289.8);
  --brand-950: oklch(0.24 0.116 289.8);
}

Colors that work with #673ccf

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#F6F4FA
Tinted page background
Border#CDC0ED
Hairlines and dividers
Muted text#624B9B
Captions on the surface
Accent#A2A824
Second voice, not a rival
Dark variant#301966
Hover, pressed, headers
Light variant#EFEBFA
Selected rows, tints
Dark surface#191424
Dark-mode background
Hover#572EBA
One step down in lightness
Pressed#49279D
Two steps down
Disabled#B8AFCC
Chroma pulled out
Focus ring#6F41DE
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #673ccf

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Full-page backgrounds — tiring over long sessions
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Any size
Safe as a fill behind white type
Yes
Safe as a 1px border on white
Yes

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

creativepremiummodernimaginative

Violet sits between the warmth of red and the calm of blue, so it reads as inventive without reading as risky. Current shorthand for software craft.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Deep violets swallow detail on screens with poor gamma; check it on a cheap laptop panel.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight48/100
  • TemperatureCool
  • ApproachabilityReserved

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#A4CF3C
Analogous left#3C5BCF
Analogous right#B13CCF
Split-complement 1#CFB13C
Split-complement 2#5BCF3C
Triadic 1#CF673C
Triadic 2#3CCF67
Tetradic#CF3C5B
On the wheel
Base+30°−30°+120°+240°+180°258°

#673ccf sits at 258°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red40.4%
Green23.5%
Blue81.2%
R · 0–255
103
0x67
G · 0–255
60
0x3c
B · 0–255
207
0xcf

CMYK percentages

Cyan50.2%
Magenta71.0%
Yellow0.0%
Key (black)18.8%

Total ink coverage is 140%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#673ccf text on a black background

contrast 3.12:1

Card sample

#673ccf text on a white background

contrast 6.72:1

Card sample

#673ccf on grey

6.14:1

#673ccf on its own surface

6.16:1

#673ccf on its dark surface

2.68:1

CSS3 live lab

Text font color

The quick brown fox

color: #673ccf;
Background color
Panel with #673ccf background
background-color: #673ccf;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #673ccf;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(103, 60, 207, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(103, 60, 207, 0.45);
Border & gradient
Gradient panel
border: 3px solid #673ccf;
background: linear-gradient(135deg, #673ccf, #C93CCF);
Gradient text

Gradient headline

background: linear-gradient(90deg, #673ccf, #CF3CB0);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #673ccf;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #673ccf;
caret-color: #673ccf;
Left rule
Pull quote or callout
border-left: 4px solid #673ccf;
Ring + tint
Selected chip
background: #EFEBFA;
box-shadow: inset 0 0 0 2px #673ccf;
Conic badge
68%
background: conic-gradient(#673ccf 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #673ccf over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(103, 60, 207, 0.5)
rgb(103 60 207 / 50%)
#673ccf80
hsl(258 61% 52% / 50%)
color-mix(in srgb, #673ccf 50%, transparent)
Alpha8-digit hexFlat on white
10%#673ccf1a#F0ECFA
20%#673ccf33#E1D8F5
40%#673ccf66#C2B1EC
60%#673ccf99#A48AE2
80%#673ccfcc#8563D9

Gradients from #673ccf

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #8E6DDB, #673ccf 45%, #301966);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #673ccf, #BE2FB8);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #673ccf, #A4CF3C);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #A186E1 0%, #673ccf 45%, #301966 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F6F4FA, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #6587D9 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #C555D5 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #301966 0%, transparent 65%), #673ccf;

Monochromatic scale

Palettes built from #673ccf

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#673ccf in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Creative toolsFintechBeautyLuxury
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Too dim on dark surfaces at 3.12:1 — lift it to #8461D8 for body text, or reserve it for fills.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#673ccf, answered

What color is #673ccf?

#673ccf is a balanced vivid violet, closest to Blue Violet (ΔE2000 5.9). It sits at 258° on the hue wheel with 61% saturation and 52% lightness, which reads as cool.

What is the RGB value of #673ccf?

rgb(103, 60, 207) — 103 red, 60 green and 207 blue out of 255, or 40.4% / 23.5% / 81.2% by channel.

What is #673ccf in HSL and HSV?

hsl(258, 61%, 52%) and hsv(258, 71%, 81%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #673ccf a light or a dark color?

It is a dark color. Relative luminance is 0.1062 and perceived brightness is 40%, so white text on it reaches 6.72:1.

Should I use black or white text on #673ccf?

White. It scores 6.72:1 against #673ccf, versus 3.12:1 for black — AA at any size.

Is #673ccf accessible on a white background?

#673ccf on white scores 6.72:1, which clears AA at every size but not AAA.

What is the complementary color of #673ccf?

#A4CF3C sits directly opposite on the wheel. Softer options are the split-complements #CFB13C and #5BCF3C, which give the same contrast with far less vibration.

What colors go well with #673ccf?

For interface work: #F6F4FA as the surface, #CDC0ED for borders, #624B9B for secondary text, #A2A824 as an accent and #301966 for hover and pressed states. For a palette, the analogous pair #3C5BCF and #B13CCF stays calm, while #A4CF3C is the loudest partner.

What is #673ccf in CMYK for printing?

cmyk(50%, 71%, 0%, 19%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #673ccf warm or cool?

Cool — it scores 74 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #9D3CCF; nudged cooler, #3A45D1.

Which Tailwind color is closest to #673ccf?

The violet family — its 500 step is #8b5cf6, ΔE2000 12.1 away. That is a visible difference, so define #673ccf as a custom token rather than reaching for the built-in.

How do I use #673ccf in Tailwind CSS?

Inline it as an arbitrary value with bg-[#673ccf] or text-[#673ccf], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #673ccf with 50% opacity?

rgba(103, 60, 207, 0.5), or #673ccf80 in eight-digit hex. Over white that composites to #B39EE7; over black, #341E68.

Is #673ccf a web-safe color?

No. The nearest web-safe colour is #6633CC, ΔE2000 2 away. The palette only matters for legacy displays and some email clients now.

What does the color #673ccf mean?

As a violet, it reads creative, premium, modern. Violet sits between the warmth of red and the calm of blue, so it reads as inventive without reading as risky. Current shorthand for software craft. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #673ccf?

The safest is same-hue elevation: linear-gradient(135deg, #8E6DDB, #673ccf 45%, #301966). For more colour, a short hue run to #BE2FB8 keeps it rich without turning muddy.

Work with #673ccf in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #673ccf at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.