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#690b21

a deep, electric red · warm · closest name: Maroon

RGB
105, 11, 33
HSL
346°, 81%, 23%
CMYK
0, 90, 69, 59
Luminance
0.0335

At a glance

Every number on this page in one read: what #690b21 is made of, how bright it looks, and which way it leans.

Hex
#690b21
Hue
346°
red
Saturation
81%
electric
Lightness
23%
deep
Brightness
41%
HSV value
Perceived
23%
weighted brightness
Luminance
0.0335
WCAG relative
Temperature
Warm
24/100 cool
Color family
Red
Tone
Electric
Best ink
White
12.57:1
Closest name
Maroon
ΔE2000 12.2
Where it sits
Hue346° of 360°
Saturation81%
Lightness23%
Temperature
Warm ← → Cool24% cool

Reads warm. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#690b21
RGBrgb(105, 11, 33)
HSLhsl(346, 81%, 23%)
CMYKcmyk(0%, 90%, 69%, 59%)
LABlab(21.4 40.3 13.9)
LCHlch(21.4 42.6 19.1)
OKLCHoklch(0.338 0.125 15.5)
Decimal6884129
Display P3color(display-p3 0.412 0.043 0.129)

Copy-ready code

/* CSS */
color: #690b21;
background-color: #690b21;
/* Tailwind (arbitrary) */
class="text-[#690b21] bg-[#690b21]"
/* SCSS */
$brand: #690b21;
/* SwiftUI */
Color(red: 0.412, green: 0.043, blue: 0.129)
/* Android */
Color.parseColor("#690b21")
/* Flutter */
Color(0xFF690B21)
/* Python / OpenCV (BGR) */
(33, 11, 105)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #690b21 · 12.57:1
Use #ffffffAAA at every size.
Aa
White text · 12.57:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 1.67:1
AA fail · AA large fail · AAA fail
Reading the other direction: #690b21 as text scores 12.57:1 on white and 1.67:1 on black.

Accessibility — WCAG contrast

Aa
#690b21 on white: 12.57:1
AA ✓ pass · AA-large · AAA
Aa
#690b21 on black: 1.67:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #292721
deuteranopia · #403A1E
tritanopia · #740015

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #690b21 is pinned to step 900; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FCF3F5
#F9E6EB
#F5C6D1
#F499AF
#EF6786
#EA345E
#DE1746
#B9133A
#94102E
#690b21
#430A17
Base = 900Lightest = 50 · #FCF3F5Darkest = 950 · #430A17
:root {
  --brand-50: #FCF3F5;
  --brand-100: #F9E6EB;
  --brand-200: #F5C6D1;
  --brand-300: #F499AF;
  --brand-400: #EF6786;
  --brand-500: #EA345E;
  --brand-600: #DE1746;
  --brand-700: #B9133A;
  --brand-800: #94102E;
  --brand-900: #690b21;
  --brand-950: #430A17;
  --brand: #690b21;
  --brand-ink: #ffffff;
}

Colors that work with #690b21

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4F6
Tinted page background
Border#EDC0CA
Hairlines and dividers
Muted text#9B4B5D
Captions on the surface
Accent#096B3C
Second voice, not a rival
Dark variant#730C24
Hover, pressed, headers
Light variant#FDE8ED
Selected rows, tints
Dark surface#241418
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #690b21

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#0B6953
Analogous left#690B50
Analogous right#69240B
Split-complement 1#0B6924
Split-complement 2#0B5069
Triadic 1#21690B
Triadic 2#0B2169
Tetradic#50690B

RGB percentages

Red41.2%
Green4.3%
Blue12.9%

CMYK percentages

Cyan0.0%
Magenta89.5%
Yellow68.6%
Key (black)58.8%

Color previews

#690b21 text on a black background

contrast 1.67:1

Card sample

#690b21 text on a white background

contrast 12.57:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #690b21;
Background color
Panel with #690b21 background
background-color: #690b21;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #690b21;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(105, 11, 33, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(105, 11, 33, 0.45);
Border & gradient
Gradient panel
border: 3px solid #690b21;
background: linear-gradient(135deg, #690b21, #69340B);

Monochromatic scale

Palettes built from #690b21

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#690b21 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
Food and drinkEntertainmentRetailSport
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Sits outside most CMYK gamuts — expect a duller press result, or specify a spot ink.

#690b21, answered

What color is #690b21?

#690b21 is a deep electric red, closest to Maroon (ΔE2000 12.2). It sits at 346° on the hue wheel with 81% saturation and 23% lightness, which reads as warm.

What is the RGB value of #690b21?

rgb(105, 11, 33) — 105 red, 11 green and 33 blue out of 255, or 41.2% / 4.3% / 12.9% by channel.

Is #690b21 a light or a dark color?

It is a dark color. Relative luminance is 0.0335 and perceived brightness is 23%, so white text on it reaches 12.57:1.

Should I use black or white text on #690b21?

White. It scores 12.57:1 against #690b21, versus 1.67:1 for black — AAA at any size.

What is the complementary color of #690b21?

#0B6953 sits directly opposite on the wheel. Softer options are the split-complements #0B6924 and #0B5069, which give the same contrast with far less vibration.

What colors go well with #690b21?

For interface work: #FAF4F6 as the surface, #EDC0CA for borders, #9B4B5D for secondary text, #096B3C as an accent and #730C24 for hover and pressed states. For a palette, the analogous pair #690B50 and #69240B stays calm, while #0B6953 is the loudest partner.

What is #690b21 in CMYK for printing?

cmyk(0%, 90%, 69%, 59%). This is a screen-to-ink approximation — a color this saturated sits outside most CMYK gamuts and will print duller than it looks here.

Is #690b21 warm or cool?

Warm — it scores 24 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #69180B; nudged cooler, #6A0A43.

Work with #690b21 in the Color Lab