#72387d

At a glance

Every number on this page in one read: what #72387d is made of, how bright it looks, and which way it leans.

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

:root {
  --brand-50: #F9F5FA;
  --brand-100: #F3EBF4;
  --brand-200: #E5D3E9;
  --brand-300: #D5B2DC;
  --brand-400: #C18BCB;
  --brand-500: #AC64BA;
  --brand-600: #9A4CA9;
  --brand-700: #803F8D;
  --brand-800: #72387d;
  --brand-900: #4C2853;
  --brand-950: #2F1934;
  --brand: #72387d;
  --brand-ink: #ffffff;
  --brand-surface: #F9F4FA;
  --brand-border: #E1C7E6;
  --brand-hover: #5C2D64;
  --brand-pressed: #45224C;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #221424;
    --brand-ink: #E8D5EC;
  }
}

theme: {
  extend: {
    colors: {
      brand: {
        50: '#F9F5FA',
        100: '#F3EBF4',
        200: '#E5D3E9',
        300: '#D5B2DC',
        400: '#C18BCB',
        500: '#AC64BA',
        600: '#9A4CA9',
        700: '#803F8D',
        800: '#72387d',
        900: '#4C2853',
        950: '#2F1934',
        DEFAULT: '#72387d',
      },
    },
  },
}

$brand: (
  '50': #F9F5FA,
  '100': #F3EBF4,
  '200': #E5D3E9,
  '300': #D5B2DC,
  '400': #C18BCB,
  '500': #AC64BA,
  '600': #9A4CA9,
  '700': #803F8D,
  '800': #72387d,
  '900': #4C2853,
  '950': #2F1934,
);
$brand-base: #72387d;
$brand-ink: #ffffff;

@function brand($step) { @return map-get($brand, $step); }

{
  "color": {
    "brand": {
      "50": { "$value": "#F9F5FA", "$type": "color" },
      "100": { "$value": "#F3EBF4", "$type": "color" },
      "200": { "$value": "#E5D3E9", "$type": "color" },
      "300": { "$value": "#D5B2DC", "$type": "color" },
      "400": { "$value": "#C18BCB", "$type": "color" },
      "500": { "$value": "#AC64BA", "$type": "color" },
      "600": { "$value": "#9A4CA9", "$type": "color" },
      "700": { "$value": "#803F8D", "$type": "color" },
      "800": { "$value": "#72387d", "$type": "color" },
      "900": { "$value": "#4C2853", "$type": "color" },
      "950": { "$value": "#2F1934", "$type": "color" }
    },
    "brandInk": { "$value": "#ffffff", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

Accessibility — WCAG contrast

Contrast is symmetric, so each row covers both directions: #72387d as text on that neutral, and that neutral as text on #72387d.

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #72387d is pinned to step 800; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

:root {
  --brand-50: oklch(0.97 0.031 321.0);
  --brand-100: oklch(0.94 0.050 321.0);
  --brand-200: oklch(0.88 0.075 321.0);
  --brand-300: oklch(0.80 0.098 321.0);
  --brand-400: oklch(0.72 0.115 321.0);
  --brand-500: oklch(0.64 0.125 321.0);
  --brand-600: oklch(0.56 0.125 321.0);
  --brand-700: oklch(0.48 0.118 321.0);
  --brand-800: oklch(0.40 0.105 321.0);
  --brand-900: oklch(0.32 0.088 321.0);
  --brand-950: oklch(0.24 0.069 321.0);
}

Colors that work with #72387d

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

How to use #72387d

Derived from its contrast, chroma and lightness — not from taste.

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Transparency

What each alpha value actually composites to. The top row is #72387d over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

rgba(114, 56, 125, 0.5)
rgb(114 56 125 / 50%)
#72387d80
hsl(290 38% 36% / 50%)
color-mix(in srgb, #72387d 50%, transparent)

Gradients from #72387d

Six recipes, each built from this hex and shown with the exact CSS that produced it.

background: linear-gradient(135deg, #994BA7, #72387d 45%, #502758);

background: linear-gradient(120deg, #72387d, #682F46);

background: linear-gradient(90deg, #72387d, #437D38);

background: radial-gradient(120% 120% at 20% 0%, #A75BB6 0%, #72387d 45%, #502758 100%);

background: linear-gradient(180deg, #F9F4FA, #ffffff);

background: radial-gradient(60% 60% at 15% 20%, #5F48A0 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #924270 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #502758 0%, transparent 65%), #72387d;

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#72387d in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.