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green · neutral

#72db49

a balanced, vivid green · neutral · closest name: Lime Green

Token name suggestion: Studio Basil

RGB
114, 219, 73
HSL
103°, 67%, 57%
CMYK
48, 0, 67, 14
Luminance
0.5472

#72db49 is a balanced vivid green, 103° on the wheel and 55/100 on the cool side. Put black text on it (11.94:1). As text it scores 1.76:1 on white — use #38851A instead. Nearest name is Lime Green, nearest Tailwind family is lime.

hsl(103 67% 57%)rgb(114 219 73)Base step 500AAA inkNeutral

At a glance

Every number on this page in one read: what #72db49 is made of, how bright it looks, and which way it leans.

Hex
#72db49
Hue
103°
green
Saturation
67%
vivid
Lightness
57%
balanced
Brightness
86%
HSV value
Perceived
71%
weighted brightness
Luminance
0.5472
WCAG relative
Temperature
Neutral
55/100 cool
Color family
Green
Tone
Vivid
Best ink
Black
11.94:1
Closest name
Lime Green
ΔE2000 5.5
Chroma
82.0
LCH, 0–130ish
OKLCH L
0.799
perceptual lightness
Tailwind
lime
500 · ΔE 6.3
Web-safe
#66CC33
nearest of 216
Where it sits
Hue103° of 360°
Saturation67%
Lightness57%
Saturation × lightness field

Left edge is grey, right edge is full chroma; top is white, bottom is black. The dot is #72db49.

Temperature
Warm ← → Cool55% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Luminance by channel
Red7%
Green93%
Blue1%

Green carries most of what the eye calls brightness — that is why WCAG weights it 0.7152.

Every format

HEX#72db49
HEX (8-digit)#72db49ff
RGBrgb(114, 219, 73)
RGBArgba(114, 219, 73, 1)
HSLhsl(103, 67%, 57%)
HSV / HSBhsv(103, 67%, 86%)
HWBhwb(103 29% 14%)
CMYKcmyk(48%, 0%, 67%, 14%)
LABlab(78.9 -55.9 60.1)
LCHlch(78.9 82.0 132.9)
OKLCHoklch(0.799 0.207 138.2)
XYZ (D65)xyz(33.47, 54.72, 15.10)
Decimal7527241
Display P3color(display-p3 0.447 0.859 0.286)
Web-safe#66CC33

Copy-ready code

every platformclick to select
/* CSS */
color: #72db49;
background-color: #72db49;
/* CSS custom property */
--brand: #72db49;
/* Tailwind (arbitrary) */
class="text-[#72db49] bg-[#72db49]"
/* SCSS */
$brand: #72db49;
/* SwiftUI */
Color(red: 0.447, green: 0.859, blue: 0.286)
/* UIKit */
UIColor(red: 0.447, green: 0.859, blue: 0.286, alpha: 1)
/* Android XML */
<color name="brand">#72DB49</color>
/* Android Compose */
Color(0xFF72DB49)
/* Flutter */
Color(0xFF72DB49)
/* Python / OpenCV (BGR) */
(73, 219, 114)
/* Python / PIL (RGB) */
(114, 219, 73)
/* Java AWT */
new Color(114, 219, 73)
/* .NET */
Color.FromArgb(255, 114, 219, 73)
/* OpenGL / Unity (0–1) */
(0.4471f, 0.8588f, 0.2863f, 1f)
/* LaTeX */
\definecolor{brand}{RGB}{114,219,73}
modern cssclick to select
/* mix without leaving CSS */
background: color-mix(in oklab, #72db49 85%, white);
border-color: color-mix(in oklab, #72db49 40%, transparent);
/* theme-aware in one line */
color: light-dark(#2D6A15, #DAEED3);
/* relative colour syntax */
--hover: hsl(from #72db49 h s calc(l - 7));

Design tokens

The same ramp in the four formats a team actually needs. Paste one and the whole palette lands with it.

css custom propertiesclick to select
:root {
  --brand-50: #F6FBF3;
  --brand-100: #ECF8E8;
  --brand-200: #D5F1CA;
  --brand-300: #B6ECA1;
  --brand-400: #92E372;
  --brand-500: #72db49;
  --brand-600: #56CC28;
  --brand-700: #48AA22;
  --brand-800: #3A881B;
  --brand-900: #2D6317;
  --brand-950: #1C3E0F;
  --brand: #72db49;
  --brand-ink: #000000;
  --brand-surface: #F6FAF4;
  --brand-border: #CCEDC0;
  --brand-hover: #5BD52B;
  --brand-pressed: #4EB824;
}
@media (prefers-color-scheme: dark) {
  :root {
    --brand-surface: #182414;
    --brand-ink: #DAEED3;
  }
}
tailwind.config.jsclick to select
theme: {
  extend: {
    colors: {
      brand: {
        50: '#F6FBF3',
        100: '#ECF8E8',
        200: '#D5F1CA',
        300: '#B6ECA1',
        400: '#92E372',
        500: '#72db49',
        600: '#56CC28',
        700: '#48AA22',
        800: '#3A881B',
        900: '#2D6317',
        950: '#1C3E0F',
        DEFAULT: '#72db49',
      },
    },
  },
}
scss mapclick to select
$brand: (
  '50': #F6FBF3,
  '100': #ECF8E8,
  '200': #D5F1CA,
  '300': #B6ECA1,
  '400': #92E372,
  '500': #72db49,
  '600': #56CC28,
  '700': #48AA22,
  '800': #3A881B,
  '900': #2D6317,
  '950': #1C3E0F,
);
$brand-base: #72db49;
$brand-ink: #000000;

@function brand($step) { @return map-get($brand, $step); }
w3c design tokens (json)click to select
{
  "color": {
    "brand": {
      "50": { "$value": "#F6FBF3", "$type": "color" },
      "100": { "$value": "#ECF8E8", "$type": "color" },
      "200": { "$value": "#D5F1CA", "$type": "color" },
      "300": { "$value": "#B6ECA1", "$type": "color" },
      "400": { "$value": "#92E372", "$type": "color" },
      "500": { "$value": "#72db49", "$type": "color" },
      "600": { "$value": "#56CC28", "$type": "color" },
      "700": { "$value": "#48AA22", "$type": "color" },
      "800": { "$value": "#3A881B", "$type": "color" },
      "900": { "$value": "#2D6317", "$type": "color" },
      "950": { "$value": "#1C3E0F", "$type": "color" }
    },
    "brandInk": { "$value": "#000000", "$type": "color" }
  }
}

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#000000 on #72db49 · 11.94:1
Use #000000AAA at every size.
Aa
12px
Aa
16px
Aa
24px
Aa
White text · 1.76:1
AA fail · AA large fail · AAA fail
Aa
Black text · 11.94:1 · recommended
AA pass · AA large pass · AAA pass
Reading the other direction: #72db49 as text scores 1.76:1 on white and 11.94:1 on black.
Best tinted ink on it, if plain black or white feels flat: #2D6A15 at 3.75:1.

Make it accessible

A contrast checker tells you that you failed. This tells you what to ship instead — same hue, same saturation, lightness moved only as far as WCAG demands.

The quick fox
#38851A · 4.63:1
AA on white−26% L
#38851A
The quick fox
#2A6314 · 7.26:1
AAA on white−34% L
#2A6314
The quick fox
#72db49 · 11.94:1
AA on blackalready passes
#72db49
The quick fox
#72db49 · 11.94:1
AAA on blackalready passes
#72db49

Large text — 24px regular or 18.66px bold and above — only needs 3:1, so #47A721 is enough for headings on white. Non-text elements such as icons, chart strokes and focus rings also sit at 3:1 under WCAG 2.2 (1.4.11).

Accessibility — WCAG contrast

Aa
#72db49 on white: 1.76:1
AA ✗ fail · AA-large · AAA
Aa
#72db49 on black: 11.94:1
AA ✓ pass · AA-large · AAA
Against the neutral ladder

Contrast is symmetric, so each row covers both directions: #72db49 as text on that neutral, and that neutral as text on #72db49.

NeutralRatioBoth directions
White1.76:1AaAa
Slate 501.68:1AaAa
Slate 1001.60:1AaAa
Slate 2001.43:1AaAa
Slate 3001.18:1AaAa
Slate 4001.46:1AaAa
Slate 5002.71:1AaAa
Slate 6004.31:1AaAa
Slate 7005.89:1AaAa
Slate 8008.32:1AaAa
Slate 90010.15:1AaAa
Black11.94:1AaAa
Colour vision deficiency
true color
protanopia · #E2C935
deuteranopia · #D4C056
tritanopia · #6AD4BD

Roughly one man in twelve has some form of colour vision deficiency. If any of the three panels above is hard to tell apart from a neighbouring colour in your palette, add a shape, an icon or a label so the meaning does not rest on hue alone.

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #72db49 is pinned to step 500; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#F6FBF3
#ECF8E8
#D5F1CA
#B6ECA1
#92E372
#72db49
#56CC28
#48AA22
#3A881B
#2D6317
#1C3E0F
Base = 500Lightest = 50 · #F6FBF3Darkest = 950 · #1C3E0FText step on white = 900
Perceptual ramp — OKLCH

The same eleven steps expressed in OKLCH, where equal lightness numbers actually look equally spaced. HSL ramps go muddy in the yellows and washed out in the blues; this one does not. Modern browsers render it natively — the hex ramp above is the fallback.

50100200300400500600700800900950
oklch tokensclick to select
:root {
  --brand-50: oklch(0.97 0.052 138.2);
  --brand-100: oklch(0.94 0.083 138.2);
  --brand-200: oklch(0.88 0.124 138.2);
  --brand-300: oklch(0.80 0.161 138.2);
  --brand-400: oklch(0.72 0.190 138.2);
  --brand-500: oklch(0.64 0.207 138.2);
  --brand-600: oklch(0.56 0.207 138.2);
  --brand-700: oklch(0.48 0.194 138.2);
  --brand-800: oklch(0.40 0.174 138.2);
  --brand-900: oklch(0.32 0.145 138.2);
  --brand-950: oklch(0.24 0.114 138.2);
}

Colors that work with #72db49

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#000000
Black wins here
Surface#F6FAF4
Tinted page background
Border#CCEDC0
Hairlines and dividers
Muted text#619B4B
Captions on the surface
Accent#8D45DF
Second voice, not a rival
Dark variant#2D6A15
Hover, pressed, headers
Light variant#EEFBEA
Selected rows, tints
Dark surface#182414
Dark-mode background
Hover#5BD52B
One step down in lightness
Pressed#4EB824
Two steps down
Disabled#C5D6BF
Chroma pulled out
Focus ring#7BE850
Offset from the fill so it reads
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

In real components

The same eight roles, wired into the interface patterns you will actually build with them. Every state below is a computed value, not a mock-up.

Buttons and states
Save changesHoverPressedDisabled
OutlineSubtleLinkFocused
Form field
you@company.com

Focus ring uses the light variant so the field still reads as one shape.

Send me product updates
Notice
Your export is ready

The file stays available for seven days. Download it before it expires.

NewBetaDraft
Data
Storage used68%
Acme LtdActive
NorthwindTrial
GlobexActive

How to use #72db49

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Text and icons on dark surfaces
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Brand accents, badges and data highlights
  • Chart series and data categories
Use with care
  • Text of any size on white — fails WCAG AA
  • Full-page backgrounds — tiring over long sessions
  • Status meaning — pair it with an icon or label, never colour alone
  • Pairing with a same-lightness hue — edges vibrate
Minimum size as text on white
Not as text
Safe as a fill behind white type
No — use #2D6A15
Safe as a 1px border on white
No — use #47A721

Meaning and mood

What a colour in this family tends to signal, and how this particular chroma and lightness change the reading.

safegrowingnaturalpermissive

Green means go, well, and grown. It carries finance, sustainability and health with almost no explanation needed.

This is a confident chroma: strong enough to lead a brand, restrained enough to live in an interface all day. The mid lightness keeps it versatile in both themes.

Worth knowing

Red/green pairs are the most common colour-blindness failure — never let the two carry meaning alone.

Reads as
  • FormalityMedium
  • EnergyMedium-high
  • Weight43/100
  • TemperatureNeutral
  • ApproachabilityBalanced

Colour associations are cultural and vary by market. Treat these as a starting point for a conversation with your audience, not a finding about them.

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#B249DB
Analogous left#BBDB49
Analogous right#49DB69
Split-complement 1#6949DB
Split-complement 2#DB49BB
Triadic 1#4972DB
Triadic 2#DB4972
Tetradic#49BBDB
On the wheel
Base+30°−30°+120°+240°+180°103°

#72db49 sits at 103°. Every dot is a harmony position and links to its own page in the table alongside.

RGB percentages

Red44.7%
Green85.9%
Blue28.6%
R · 0–255
114
0x72
G · 0–255
219
0xdb
B · 0–255
73
0x49

CMYK percentages

Cyan47.9%
Magenta0.0%
Yellow66.7%
Key (black)14.1%

Total ink coverage is 129%. Most commercial presses cap around 300% — above that, sheets stop drying properly.

Color previews

#72db49 text on a black background

contrast 11.94:1

Card sample

#72db49 text on a white background

contrast 1.76:1

Card sample

#72db49 on grey

1.60:1

#72db49 on its own surface

1.67:1

#72db49 on its dark surface

9.18:1

CSS3 live lab

Text font color

The quick brown fox

color: #72db49;
Background color
Panel with #72db49 background
background-color: #72db49;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #72db49;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(114, 219, 73, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(114, 219, 73, 0.45);
Border & gradient
Gradient panel
border: 3px solid #72db49;
background: linear-gradient(135deg, #72db49, #49DB82);
Gradient text

Gradient headline

background: linear-gradient(90deg, #72db49, #49DBA6);
-webkit-background-clip: text;
color: transparent;
Focus ring
Focused control
outline: 2px solid #72db49;
outline-offset: 3px;
Underline & caret

Marked up text

text-decoration-color: #72db49;
caret-color: #72db49;
Left rule
Pull quote or callout
border-left: 4px solid #72db49;
Ring + tint
Selected chip
background: #EEFBEA;
box-shadow: inset 0 0 0 2px #72db49;
Conic badge
68%
background: conic-gradient(#72db49 68%, #e2e8f0 0);

Transparency

What each alpha value actually composites to. The top row is #72db49 over white; the bottom row is the same alpha over a checkerboard, so you can see what survives on a photo or a video.

Bottom row of hexes is the flattened result over white — use those when a design tool refuses transparency, or when you need a solid fallback.

alpha in every syntaxclick to select
rgba(114, 219, 73, 0.5)
rgb(114 219 73 / 50%)
#72db4980
hsl(103 67% 57% / 50%)
color-mix(in srgb, #72db49 50%, transparent)
Alpha8-digit hexFlat on white
10%#72db491a#F1FBED
20%#72db4933#E3F8DB
40%#72db4966#C7F1B6
60%#72db4999#AAE992
80%#72db49cc#8EE26D

Gradients from #72db49

Six recipes, each built from this hex and shown with the exact CSS that produced it.

Elevation
Same hue, three lightnesses — safe anywhere
background: linear-gradient(135deg, #9AE57C, #72db49 45%, #2D6A15);
Duotone
A short hue run reads richer than a flat fill
background: linear-gradient(120deg, #72db49, #30D67E);
Complement sweep
Loud — keep it behind large type only
background: linear-gradient(90deg, #72db49, #B249DB);
Spotlight
Hero panels and app headers
background: radial-gradient(120% 120% at 20% 0%, #ADEA96 0%, #72db49 45%, #2D6A15 100%);
Soft wash
Section backgrounds that stay readable
background: linear-gradient(180deg, #F6FAF4, #ffffff);
Mesh
Ambient background, no image weight
background: radial-gradient(60% 60% at 15% 20%, #D4E374 0%, transparent 60%), radial-gradient(55% 55% at 85% 15%, #63E089 0%, transparent 60%), radial-gradient(70% 70% at 50% 95%, #2D6A15 0%, transparent 65%), #72db49;

Monochromatic scale

Palettes built from #72db49

Shades — darker

Tints — lighter

Tones — desaturated

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#72db49 in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
SustainabilityFinanceHealth and wellnessAgriculture
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

On screens

Holds up across typical panel gamma. Still worth checking on an uncalibrated laptop, where mid-tones shift most.

In dark mode

Usable as-is on a dark surface at 11.94:1.

Explore nearby colors

Small, deliberate steps away from this hex — useful when you are hunting for the version of a colour that finally feels right.

#72db49, answered

What color is #72db49?

#72db49 is a balanced vivid green, closest to Lime Green (ΔE2000 5.5). It sits at 103° on the hue wheel with 67% saturation and 57% lightness, which reads as neutral.

What is the RGB value of #72db49?

rgb(114, 219, 73) — 114 red, 219 green and 73 blue out of 255, or 44.7% / 85.9% / 28.6% by channel.

What is #72db49 in HSL and HSV?

hsl(103, 67%, 57%) and hsv(103, 67%, 86%). HSL is what CSS takes; HSV is what your design tool's picker shows, which is why the saturation numbers rarely match.

Is #72db49 a light or a dark color?

It is a light color. Relative luminance is 0.5472 and perceived brightness is 71%, so black text on it reaches 11.94:1.

Should I use black or white text on #72db49?

Black. It scores 11.94:1 against #72db49, versus 1.76:1 for white — AAA at any size.

Is #72db49 accessible on a white background?

#72db49 on white scores 1.76:1, which fails WCAG AA at every size. Darken it to #38851A to reach 4.5:1, or #2A6314 for 7:1.

What is the complementary color of #72db49?

#B249DB sits directly opposite on the wheel. Softer options are the split-complements #6949DB and #DB49BB, which give the same contrast with far less vibration.

What colors go well with #72db49?

For interface work: #F6FAF4 as the surface, #CCEDC0 for borders, #619B4B for secondary text, #8D45DF as an accent and #2D6A15 for hover and pressed states. For a palette, the analogous pair #BBDB49 and #49DB69 stays calm, while #B249DB is the loudest partner.

What is #72db49 in CMYK for printing?

cmyk(48%, 0%, 67%, 14%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #72db49 warm or cool?

Neutral — it scores 55 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #A8DB49; nudged cooler, #47DD54.

Which Tailwind color is closest to #72db49?

The lime family — its 500 step is #84cc16, ΔE2000 6.3 away. That is a visible difference, so define #72db49 as a custom token rather than reaching for the built-in.

How do I use #72db49 in Tailwind CSS?

Inline it as an arbitrary value with bg-[#72db49] or text-[#72db49], or register the whole ramp under theme.extend.colors.brand so you get bg-brand-500 and friends. The generated 50–950 scale on this page is ready to paste into your config.

What is #72db49 with 50% opacity?

rgba(114, 219, 73, 0.5), or #72db4980 in eight-digit hex. Over white that composites to #B9EDA4; over black, #396E25.

Is #72db49 a web-safe color?

No. The nearest web-safe colour is #66CC33, ΔE2000 3.8 away. The palette only matters for legacy displays and some email clients now.

What does the color #72db49 mean?

As a green, it reads safe, growing, natural. Green means go, well, and grown. It carries finance, sustainability and health with almost no explanation needed. At this chroma the effect is amplified — it will dominate whatever sits beside it.

What gradient works with #72db49?

The safest is same-hue elevation: linear-gradient(135deg, #9AE57C, #72db49 45%, #2D6A15). For more colour, a short hue run to #30D67E keeps it rich without turning muddy.

Work with #72db49 in the Color Lab

Every tool opens with this colour already loaded.

Every value on this page is computed from #72db49 at request time — conversions, contrast ratios and ΔE distances are calculated, never looked up.