#740074
a deep, electric magenta / pink · warm · closest name: purple
RGB
116, 0, 116
HSL
300°, 100%, 23%
CMYK
0, 100, 0, 55
Luminance
0.0497
Every format
| HEX | #740074 |
| RGB | rgb(116, 0, 116) |
| HSL | hsl(300, 100%, 23%) |
| CMYK | cmyk(0%, 100%, 0%, 55%) |
| LAB | lab(26.7 54.9 -34.0) |
| LCH | lch(26.7 64.6 328.2) |
| OKLCH | oklch(0.392 0.180 328.4) |
Copy-ready code
/* CSS */
color: #740074;
background-color: #740074;
/* Tailwind (arbitrary) */
class="text-[#740074] bg-[#740074]"
/* SCSS */
$brand: #740074;
/* SwiftUI */
Color(red: 0.455, green: 0.000, blue: 0.455)
/* Android */
Color.parseColor("#740074")Accessibility — WCAG contrast
Aa
#740074 on white: 10.53:1
AA ✓ pass · AA-large ✓ · AAA ✓
Aa
#740074 on black: 1.99:1
AA ✗ fail · AA-large ✗ · AAA ✗
true color
protanopia
deuteranopia
tritanopia
RGB percentages
Red45.5%
Green0.0%
Blue45.5%
CMYK percentages
Cyan0.0%
Magenta100.0%
Yellow0.0%
Key (black)54.5%
Color previews
#740074 text on a black background
contrast 1.99:1
Card sample
#740074 text on a white background
contrast 10.53:1
Card sample
CSS3 live lab
Text font color
The quick brown fox
color: #740074;
Background color
Panel with #740074 background
background-color: #740074;
Text shadow — hex
Glowing headline
text-shadow: 2px 2px 8px #740074;
Text shadow — RGB
Soft neon halo
text-shadow: 0 0 14px rgba(116, 0, 116, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(116, 0, 116, 0.45);
Border & gradient
Gradient panel
border: 3px solid #740074; background: linear-gradient(135deg, #740074, #740027);