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#76166f

a dark, vivid magenta / pink · neutral · closest name: Purple

RGB
118, 22, 111
HSL
304°, 69%, 28%
CMYK
0, 81, 6, 54
Luminance
0.0557

At a glance

Every number on this page in one read: what #76166f is made of, how bright it looks, and which way it leans.

Hex
#76166f
Hue
304°
magenta / pink
Saturation
69%
vivid
Lightness
28%
dark
Brightness
46%
HSV value
Perceived
30%
weighted brightness
Luminance
0.0557
WCAG relative
Temperature
Neutral
48/100 cool
Color family
Magenta / pink
Tone
Vivid
Best ink
White
9.93:1
Closest name
Purple
ΔE2000 3.5
Where it sits
Hue304° of 360°
Saturation69%
Lightness28%
Temperature
Warm ← → Cool48% cool

Reads neutral. Warm and cool siblings keep the same lightness, so you can swap one in without redoing your contrast maths.

Every format

HEX#76166f
RGBrgb(118, 22, 111)
HSLhsl(304, 69%, 28%)
CMYKcmyk(0%, 81%, 6%, 54%)
LABlab(28.3 49.9 -28.1)
LCHlch(28.3 57.3 330.6)
OKLCHoklch(0.404 0.162 331.5)
Decimal7738991
Display P3color(display-p3 0.463 0.086 0.435)

Copy-ready code

/* CSS */
color: #76166f;
background-color: #76166f;
/* Tailwind (arbitrary) */
class="text-[#76166f] bg-[#76166f]"
/* SCSS */
$brand: #76166f;
/* SwiftUI */
Color(red: 0.463, green: 0.086, blue: 0.435)
/* Android */
Color.parseColor("#76166f")
/* Flutter */
Color(0xFF76166F)
/* Python / OpenCV (BGR) */
(111, 22, 118)

Best text color

Only one of black and white can be right. This is the one, with the number that proves it.

Readable at a glance#ffffff on #76166f · 9.93:1
Use #ffffffAAA at every size.
Aa
White text · 9.93:1 · recommended
AA pass · AA large pass · AAA pass
Aa
Black text · 2.11:1
AA fail · AA large fail · AAA fail
Reading the other direction: #76166f as text scores 9.93:1 on white and 2.11:1 on black.

Accessibility — WCAG contrast

Aa
#76166f on white: 9.93:1
AA ✓ pass · AA-large · AAA
Aa
#76166f on black: 2.11:1
AA ✗ fail · AA-large · AAA
true color
protanopia · #0B3A71
deuteranopia · #36476D
tritanopia · #7B2342

Color scale — 50 to 950

A Tailwind-shaped ramp built around this exact hex. #76166f is pinned to step 900; the rest hold its hue and let saturation ease off at the extremes so the pale end never turns neon.

#FBF3FB
#F8E8F7
#F2CAEF
#EDA0E8
#E571DC
#DC42D0
#CE26C2
#AC20A2
#8A1A81
#76166f
#3E0E3B
Base = 900Lightest = 50 · #FBF3FBDarkest = 950 · #3E0E3B
:root {
  --brand-50: #FBF3FB;
  --brand-100: #F8E8F7;
  --brand-200: #F2CAEF;
  --brand-300: #EDA0E8;
  --brand-400: #E571DC;
  --brand-500: #DC42D0;
  --brand-600: #CE26C2;
  --brand-700: #AC20A2;
  --brand-800: #8A1A81;
  --brand-900: #76166f;
  --brand-950: #3E0E3B;
  --brand: #76166f;
  --brand-ink: #ffffff;
}

Colors that work with #76166f

Not a palette — a role sheet. Each swatch answers one question you will hit while building the component.

Text on it#ffffff
White wins here
Surface#FAF4FA
Tinted page background
Border#EDC0E9
Hairlines and dividers
Muted text#9B4B95
Captions on the surface
Accent#257913
Second voice, not a rival
Dark variant#6B1465
Hover, pressed, headers
Light variant#FBEAFA
Selected rows, tints
Dark surface#241423
Dark-mode background
Light mode
Everything in its place

Surface, border, heading and body all derive from this one hue, so the screen stays coherent without a second palette.

Primary actionSecondaryBadge
Dark mode
Same hue, inverted

Lightness flips, hue holds. The accent stays the anchor in both themes.

Primary actionSecondaryAccent

How to use #76166f

Derived from its contrast, chroma and lightness — not from taste.

Works well for
  • Body text and links on white
  • Primary buttons and calls to action
  • Focus rings, active and selected states
  • Headers, footers and dark-mode surfaces
  • Brand accents, badges and data highlights
Use with care
  • Text on black or near-black surfaces
  • Full-page backgrounds — tiring over long sessions
  • Black text placed on it
  • Pairing with a same-lightness hue — edges vibrate

Similar colors

One move away from this hex in each direction. Every swatch is its own page.

Color relationships

The wheel positions with their names attached, so you can grab the one you actually need.

Complementary#16761D
Analogous left#4D1676
Analogous right#76163F
Split-complement 1#3F7616
Split-complement 2#16764D
Triadic 1#6F7616
Triadic 2#166F76
Tetradic#764D16

RGB percentages

Red46.3%
Green8.6%
Blue43.5%

CMYK percentages

Cyan0.0%
Magenta81.4%
Yellow5.9%
Key (black)53.7%

Color previews

#76166f text on a black background

contrast 2.11:1

Card sample

#76166f text on a white background

contrast 9.93:1

Card sample

CSS3 live lab

Text font color

The quick brown fox

color: #76166f;
Background color
Panel with #76166f background
background-color: #76166f;
Text shadow — hex

Glowing headline

text-shadow: 2px 2px 8px #76166f;
Text shadow — RGB

Soft neon halo

text-shadow: 0 0 14px rgba(118, 22, 111, 0.45);
Div box shadow
Elevated card
box-shadow: 0 12px 32px -8px rgba(118, 22, 111, 0.45);
Border & gradient
Gradient panel
border: 3px solid #76166f;
background: linear-gradient(135deg, #76166f, #76162F);

Monochromatic scale

Palettes built from #76166f

Shades — darker

Tints — lighter

Color harmonies

Nearest named colors

Ranked with CIEDE2000 across all 139 CSS keywords. Under ΔE 2 the eye stops telling them apart; over ΔE 10 they are plainly different colors.

#76166f in the real world

Where a color in this family tends to land, and the interface roles it is usually asked to play.

Industries
BeautyFashionLifestyleYouth brands
Common UI roles
ButtonsLinksFocus statesCharts
Print note

Converts to four-color process without much drama. Proof it anyway.

#76166f, answered

What color is #76166f?

#76166f is a dark vivid magenta / pink, closest to Purple (ΔE2000 3.5). It sits at 304° on the hue wheel with 69% saturation and 28% lightness, which reads as neutral.

What is the RGB value of #76166f?

rgb(118, 22, 111) — 118 red, 22 green and 111 blue out of 255, or 46.3% / 8.6% / 43.5% by channel.

Is #76166f a light or a dark color?

It is a dark color. Relative luminance is 0.0557 and perceived brightness is 30%, so white text on it reaches 9.93:1.

Should I use black or white text on #76166f?

White. It scores 9.93:1 against #76166f, versus 2.11:1 for black — AAA at any size.

What is the complementary color of #76166f?

#16761D sits directly opposite on the wheel. Softer options are the split-complements #3F7616 and #16764D, which give the same contrast with far less vibration.

What colors go well with #76166f?

For interface work: #FAF4FA as the surface, #EDC0E9 for borders, #9B4B95 for secondary text, #257913 as an accent and #6B1465 for hover and pressed states. For a palette, the analogous pair #4D1676 and #76163F stays calm, while #16761D is the loudest partner.

What is #76166f in CMYK for printing?

cmyk(0%, 81%, 6%, 54%). This is a screen-to-ink approximation — ask your printer for a proof before committing to a run.

Is #76166f warm or cool?

Neutral — it scores 48 on a scale where 0 is the warmest orange and 100 the coolest azure. Nudged warmer it becomes #76164C; nudged cooler, #5B1578.

Work with #76166f in the Color Lab